1. The Scope of Marketing GOODS PLACES SERVICES IDEAS PROPERTIES ORGANISRTIONS PERSONS EVENTS EXEPERIENCE INFORMATION

2. Marketing Task Love and respect your customers Create a community of consumers. Rethink the marketing mix. Celebrate common sense. Be true to the brand.

3. MARKETING MANAGEM UNIT-1

4. Philip kotlar has rightly remarked on marketing that:- “You have to run fast, To stay in the same place ’’

5. Meaning of market :- The word market is derived from the Latin word ‘markets’. The meaning is to trade. Market relates with the particular where transactions are made that is buying and selling. Market means a place or geographical area where buyers and sellers meet. Goods and services are offered for sale and transfer of ownership occurs The terms market however is used differently in economics and management.

6. Market from economics point of view :- In economics sense market does not refer to a place or geographical area where goods and services are exchanged, but market means the point where total demand and supply are equals.

7. Market from management point of view :- In this, market neither means a place nor commodity but a “social institution conforming the work of a middleman, transfer agent, warehouse etc. in other words market means the totality of those who are benefited from producers product or services and those who can attend to buy.

8. Meaning of marketing :- In simple words marketing means “the art of selling” it deals with theskills of “satisfying the customers”. It helps to reach the flows of goods and services from producers to consumers. Now a day’s marketing is playing an ideal role in business. Peter ducker has rightly said that “marketing is not a function of business but a view of the entire business as the economy organ, to provide goods and services and thus everything a business does marketing.

9. Definition of marketing :- “Marketing is a comprehensive term and it includes all resources and set up activated the flow of goods and services from the producer to the consumer including after sale services.” “Marketing is a process of discovering and translating consumer needs and wants in to product and services” “Marketing is the creation and delivery of a standard of living.”

10. Meaning of marketing management :- Marketing management is creative component of management. It is a special branch of management, which relates with marketing function like “posdcorb” According to WilliamsStanton: - “marketing management is marketing concept in action”. “Marketing management keeps relationship which achieving of marketing targets and performance of objective oriented activities in that direction.”