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Integrated Research Approach Holistic
- 1. Integrated Research A HOLISTIC APPROACH Product Dynamics, division of RQA, Inc.
- 2. Research - A Holistic Approach In the beginning…there were questions – from everywhere. MOOOO! Product Dynamics A Division of RQA, Inc.
- 3. Research - A Holistic Approach Then… there was money – who will pay? Product Dynamics A Division of RQA, Inc.
- 4. Research - A Holistic Approach Finally…. There was compromise. Product Dynamics A Division of RQA, Inc.
- 15. Research - A Holistic Approach It doesn’t have to be Let’s Talk about It!! Product Dynamics A Division of RQA, Inc.
Hinweis der Redaktion
- Good morning = thanks for having me Themes I’ve heard at this conference Cost saving Quick Efficient Working together Supplier pt of view
- …… read the words I’m sure you understand. SOOO many questions.
- Ok lots of question. Everyone wants a piece of the action without the cost
- So ultimately things begin to get compromised because everything is last minute.
- From my point of view… Message is similar Think as a whole when planning your research needs
- Pt. 1 - Background = who is the stakeholder why did the project begin at all - line extension, innovation, cost savings - Big picture – what’s the benefit to the company what’s the risk - The timeline = how long do you have, is it moveable, and realistic Pt 2 - Dig deeper = company goals? Current environment – what’s hot today changing economics and BUDGET Pt. 3 – Talk with people = the team = Prod Dev. - Mktg - Operations, etc.
- Can’t say this enough = What do you HAVE TO ACCOMPLISH no matter what else? Make it really easy to understand What is wanted to happen i
- In the end the money spent has to answer a question! If this result this will happen next If this then this. What next
- Now think about how to work smart Especially in more complex types of research how might you get clues to your question – gives you background and KNOWLEDGE
- Challenge Marketing to give you thoughts about what they know Ask for stats in other research that might give a different twist to old work done
- Take the opportunity to learn or help out the Marketing group or Operations or the Consumer
- Point 3 = is there a way to sort the data that could enhance the learning? What if you looked at the Likers vs Non-likers Those that want more salt versus don’t Be CREATIVE