1. 3131 Monarch Pamela D. Culbertson, EMBA, PMP m 210.488.6745
San Antonio, TX 78259
culbertsonpd@yahoo.com
EXECUTIVE SUMMARY-Results oriented, bilingual professional with 15+ years in the learning assessment and
consulting fields, adept at strategy formulation and product line management and extension, with a proven record of
accomplishment, resulting in the on time, on budget delivery of highly complex, multi-million dollar public sector
contracts. Experienced team leader and developer leveraging EMBA and PMP principles coupled with business and
technical acumen to proactively progress toward event success.
AREAS OF EXPERTISE
*Project Lifecycle Mngmt *Strategic Formulation *Bilingual Program Mngmt *Executive and Matrix Team Leadership *B2B
*Forecasting & Budgeting *Change and Incident Mngmt *CRM *Web Products & Services *Scope Development & Requirements
Gathering *Product Portfolio Mngmt *Product Conceptualization & Implementation *Training & Team Dev.*Research & Analysis
PROFESSIONAL EXPERIENCE
Pearson-World's largest education company, with over $5Billion in revenues, 40,000 employees in more than 70 countries
helping people of all ages to make measurable progress in their lives.
Senior Business Analyst-Assessment Technology Engineering 2014-
Present
Elicit, document and manage requirements for online and paper assessments for End of Course, grades 3-8, and alternate
assessments. Utilized Agile methodologies and tools such as Rally, Team Track and Perforce for producer group mngmt,
scope completion, incident and change management. Applied knowledge of assessment management systems and UAT.
 Strategy formulation to best serve client needs and provide value add to technology solutions
 Met all deadlines for requirements gathering, analysis, change and incident management for Texas program,
delivering on-time, high quality deliverables to client worth $75M per year
 Improvements to documentation and processes, bringing more consistency and clarity to the BA role and release mngt
 Developed Rally user guide to facilitate story development for multiple administration types
Sr. Test Development Manager/Program/Product Line Manager 2008-2014
Product line development leadership collaborating with high performing cross-functional teams and vendors to deliver on
time, high quality products to clients, handling numerous product lines spanning the large-scale, grades 3-8, EOC and
formative assessment K-8 educational and PD markets. Managed client relationships as well as contractual obligations for
financial performance, scope creep, deadline compliance, change and incident management. Responsible for financial
health of program: forecasting, budgeting, variance analysis, while monitoring task completion, ensuring resource
availability, performing risk analysis, tracking/mitigating variances. Created, implemented, monitored, and controlled the
deployment plans and schedules, executing against plan across multiple platforms and media such as online, paper, large
print, Braille, 508 accessibility and language formats. Guided teams, providing a logical framework, outlining cross-
functional interconnectivity and impact. Lead teams through all program phases utilizing PMP methodologies, building
consensus among stakeholders to ensure expectations met scope, time, and quality constraints.
 Product line manager, delivering > 6000 products spanning grades 3-8 and EOC education markets in support of
$250M in revenues, adding margin through analysis and management and process streamlining to contain costs
 Product line management- in< than a year saved company $800K in potential overruns through financial analysis, and
process improvements while delivering over 1860+ components worth $12M in revenues
 Brought in to lead, plan, schedule, and troubleshoot oral scripts for paper and new online platform and Text-to-Speech
deployment for summative assessments in English and Spanish with delayed contract start time-delivered
 Delivered innovative program on cutting-edge platform on time within scope and cost constraints
 Recipient of Pearson Spotlight Award
 Collaborated with software developer to conceptualize and implement new workflow solutions for LMS system
Harcourt Assessment.-Leader in educational and clinical assessments (purchased by Pearson in 2008)
Test Development Manager/Program/Product Line Manager 2004-2008

2. Product line oversight including the development for regular print, LP, Braille, Spanish and English, online and alternate
assessments while being responsible for team development and mngmt. Managed client relationship expectations and
contracts analysis/scope impact for largescale-multimillion dollar clients. Responsible for all aspects of product line
including financial mngmt-budgeting, forecasting, analysis, schedule and metrics development, resource mgt. program
reviews, and variance analysis. Provided strategy and direction on portfolio of products as well as continuity as to scope,
processes, and improvements, ensuring client satisfaction and effective change and incident management.
Pamela D. Culbertson Page 2
 Developed product line solutions, strategy formulation, costing, and response writing, assisting company in winning
multi-year, multimillion public sector contract worth >$200M
 Product line leadership for company’s largest ancillaries product line spanning the large-scale, high-stakes,
summative assessment, grades 3-10, including development in regular print, large print, Braille, Spanish, Haitian
Creole and online formats $14M
 Delivered >300 component product line while overseeing deployment of portfolio in new online system, contract
value of $12M
 Innovative problem solver to present multiple viable options to the client throughout development, composition,
marketing, printing, and production processes for print and online deployment activities
 Demonstrated flexibility in employing Agile project management principles with changing constraints
 Collected and evaluated metrics for process improvement; streamlined project workflow as a result of metrics
 Prepared product synopsis documents to document and assess process, challenges and accomplishments,
implementing process improvement initiatives resulting in shorter term to market and higher client satisfaction
 Brought consensus and clarity to processes from initiation through closeout phases, resulting in higher efficiencies
 Adept at resolving technical issues with critical timeframes across functional groups within the organization
Spanish Managing Editor/Product Management
2003-2004
Responsible for resourcing, interviewing, staffing, and development of 10 member Spanish editorial team. Performed
translation of testing and marketing materials and ancillaries as needed. Collaborated with shelf- and custom-product
directors in meeting deadlines through all stages of development. Performed final review of all content areas for Spanish,
English product lines of the company. Led editorial team for both catalog and state custom projects in fast-paced
environment with tight deadlines. Ensured smooth change and incident management.
 On time delivery of company flagship ESL catalog products activities for all content areas and speech and listening
assessments for ESL projects Aprenda 3, SELP, and NYC ELL for K-12 markets
 Developed editorial review process for development activities for all content areas
 Led staff to consistently beat set goals, on a daily and weekly basis, resulting in on-time, on-budget, market deliveries
 Ensured the successful trans-adaptation of English materials to Spanish
 Enhanced time to market by reviewing and revising editorial processes and workflow
Frost & Sullivan-World leader in growth consulting and the integrated areas of technology research, market research, mega
trends, economic research, best practices, training, customer research, competitive intelligence, and corporate strategy.
Research Team Lead/Analyst/Product Line Manager for Process Control & Consumer Electronics
1999-2003
Product line conceptualization, implementation, management and growth responsibility for process control, sensors and
electronics industries. Executed MARCOM and product line management including industry journals/organizations and
trade associations. Interfaced with clients at all stages of the marketing consulting process from analysis to delivery of
content products. Utilized Spanish bilingual abilities to conduct/present international research activities in Europe and
Latin America, ascertaining mkt. shares for individual companies and market segmentation. Performed competitive
industry analysis, product benchmarking, and SWOT analysis. Conducted market forecasting and model development
utilizing primary and secondary research methodologies. Identified and analyzed market challenges, drivers, and restraints
and developed effective market strategies for clients, tracking the energy, oil and gas, food and beverage, pharmaceutical,
chemical, petrochemical, power and aerospace defense industries for major trends and forecasts. Responsible for 4 Ps of
process control and electronics industry product lines including product kickoffs and launches.

3.  Worked hand in hand with sales and marketing teams to promote product line as well as grow product line extensions.
 Company’s top research and revenue producer for process control markets
 Presented company award for excellence in fulfilling client priorities and needs
 Developed and managed a suite of strategic information products for online delivery on vertical portals
 Created content for 20 DSDs and discussion guides for 12 international projects
 Assessed opportunities for product launching across 25 country market segments
 Improved value proposition to clients by evaluating strategic content and moderating strategic review committees
 Planned, supervised, and conducted advanced graphics workshops and implemented analyst briefing program
 Built sensors team from the bottom up; including mentoring and training program for new analysts in US and India
Pamela D. Culbertson Page 3
EDUCATION
 University of Texas, San Antonio- Executive MBA with Leadership Focus, May 2012 with Honors
 University of Texas, San Antonio- B.B.A. in Management focus in International Business, Minor in Finance, 18 Hours
in Accounting, Cum Laude
CERTIFICATIONS
 Certified Project Management Professional (PMP), since 2005
 Qualified as Spanish Translator via Civil Service Exam
 Pearson Lean Bronze Sigma Certified, February 2014
 Pearson Six Sigma Yellow Belt Certified, December 2012
 Risk Management and Strategic Planning Coursework
 Certified Competent Communicator and Competent Leader, Toastmasters International, 2015
LEADERSHIP
 Co-Chair at Pearson, Women in Learning and Leadership Texas (WILL), 2014-Present
Conceptualized, developed and implemented 3 Professional Development Series, positively impacting professional
growth within the organization
 Peter Drucker Leadership Courses
 Yaeger Leadership Foundations Seminar and Certification Series
PROGRAM LEADERSHIP
 Texas
 ACT/Aspire
 Colorado-CMAS
 Florida-FCAT and ELFAS
 Wyoming-WPAWS
 NY City ELL
 Aprenda 3
 SELP-Stanford English Language Proficiency
TECHNICAL
 Pearson Accessibility Management Series, 2015
 Agile Methodologies, December 2013
 Advanced knowledge of MS Office Suite, MS Project, Sales Logix, MS Outlook, Adobe Acrobat Professional, Lotus
Notes, Oracle, Google Mail

4.  Rally, TeamTrack and Perforce
 Social Media Marketing and Branding Courses
PROFESSIONAL AFFILIATIONS
 Project Management Institute (PMI) National and San Antonio Memberships
 Toastmasters
 Women in Learning and Leadership
 National Association of Professional Women