It is critical we help our entire family become socially savvy. Being socially savvy includes being smart about the social networks, knowing the risks, knowing how to get out of trouble when it happens and having fun! Communication is critical to success from the start to help it be an enjoyable experience for all.
This presentation was delivered as part of a social media training seminar in partnership with CrossPointe church Orlando.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
3. âExperience helping brands of all
size bridge complex gap to social
success.â
why
 Marke&ng
 Nutz?
Â
Founders have 30+ years
combined experience in digital
marketing, corporate brand,
startups & platforms.
âPHD in acronyms not required. We help you fit social
business in a nut shell so you can focus on what you
do best, your business!â
âCEO, best selling author
recognized by Forbes as Top 10
Social Media Power Influencer +
Top 10 Social Media Women
Influencers!
5. Itâs
 Not
 Going
 Away!
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â˘âŻ 72% internet users
active on social media
â˘âŻ 89% usage among
18-29 yr olds
â˘âŻ 71% access social
media from mobile
device
6. 90%
 mobile
 users
 have
 device
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within
 arms
 reach
 100%
 of
 &me
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7. social media
âRefers to the means of
interactions among
people in which they
create, share, and
exchange information
and ideas in virtual
communities and
networks.â
8. What
 happens
 on
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Facebook,
 Tumblr,
Â
SnapChat
 &
 Instagram
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doesnât
 stay
 there!
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10. â˘âŻ Smart
â˘âŻ Partner & work together
â˘âŻ Safe
â˘âŻ Has purpose
â˘âŻ Keeps identity in check
â˘âŻ Find balance
Social
 Savvy
 Family
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11. â˘âŻ Have a plan
â˘âŻ Know the technology
â˘âŻ Know the risks
â˘âŻ Know your child
â˘âŻ Communicate!
Be
 Smart
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12. â˘âŻ Parent / teen social media contract
â˘âŻ Set boundaries
â˘âŻ Select one social network to start
â˘âŻ Add 2nd social network after trust earned
â˘âŻ Donât be afraid to pull the plug if it doesnât
work out
â˘âŻ Establish social networking as a privilege
â˘âŻ Keep family values in tact
Be
 Smart:
 Have
 a
 Plan
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14. Communicate
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early
 &
 oQen!
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Be proactive!
Donât wait until
there is a problem
to communicate.
15. â˘âŻ Communicate early & always
â˘âŻ Parent 1st, Facebook friend 2nd
â˘âŻ Open communication
â˘âŻ Ask questions
â˘âŻ Practice what you preach
â˘âŻ Leverage for teen to earn trust
â˘âŻ Teen/ parent social media
contract
â˘âŻ Remember you are the parent!
Partner
 &
 Work
 Together
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16. â˘âŻ Talk to strangers in real life?
â˘âŻ Share pictures with strangers?
â˘âŻ Answer questions from strangers?
â˘âŻ Take pictures & post on billboard?
â˘âŻ Hide behind fake persona/ mask?
â˘âŻ Bully other teens?
â˘âŻ Be bullied by others?
â˘âŻ Hide all of the above from you?
Would
 you
 let
 your
 teenâŚ
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17. â˘âŻ Is your child ready?
â˘âŻ Do your research, know tools & risks
â˘âŻ Set privacy settings
â˘âŻ Educate them about dangers
â˘âŻ Use filtering software (Net Nanny)
â˘âŻ Keep computer in central location
â˘âŻ Avoid contests, giveaways,
questionnaires
â˘âŻ Monitor online activity and content
uploaded
â˘âŻ Require parent logon/ approval mobile
apps
Be
 Safe
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18. â˘âŻ Privacy
â˘âŻ Personal information shared
â˘âŻ Reputation
â˘âŻ Psychological via bullying,
narcissism
â˘âŻ Exposure to pornography or
adult content
â˘âŻ Added peer pressure
Be
 Safe:
 What
 are
 risks?
Â
Â
19. â˘âŻ Risks
â˘âŻ Tools and technology
â˘âŻ How to get out of trouble
â˘âŻ How to set privacy
â˘âŻ How to block
â˘âŻ Always communicate with you
Be
 Safe:
 Teach
 Them
Â
20. â˘âŻ What is your purpose?
â⯠Connect with friends
â⯠Nurture relationships
â⯠Learn
â⯠Help & support others
â⯠Support social good /
causes / evangelize
Have
 a
 Purpose
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Â
21. â˘âŻ Who are you?
â˘âŻ Who is your teen?
â˘âŻ What are your family values?
â˘âŻ Watch for changed behavior.
â˘âŻ Be careful with vanity metrics (likes,
comments, shares, followers, friends)
â˘âŻ FOMO = Fear Of Missing Out
â˘âŻ Guilty by association
â˘âŻ What they do now can come to haunt them
in up to 7 years!
Keep
 Iden&ty
 in
 Check
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22. â˘âŻ Turn it off
â˘âŻ Set boundaries
â˘âŻ Set time limits
â˘âŻ Hands Free Mama / Family
â˘âŻ Be a role model
â˘âŻ Focus on having a life story to tell
vs telling the story!
Find
 Balance
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24. â˘âŻ Founded 2011
â˘âŻ 26m+ users
â˘âŻ 400m snaps per day
â˘âŻ 12% snaps shared with multiple recipients
â˘âŻ 32% use on mobile device
â˘âŻ 30 SnapChat employees
â˘âŻ Facebook reportedly offered to acquire
Snapchat for $3B
â˘âŻ SnapChat CEO 23 yrs old
SnapChat
Â
Â
25. â˘âŻ Advertises as an app that lets you
send media to friends that gets
deleted automatically
â˘âŻ What gets snapped goes to
Facebook, Twitter, Instagram &
school!
â˘âŻ Once photo sent consider it public
â˘âŻ Teens donât initially engage on site
for sexting, but for socializing
â˘âŻ Bullying is big concern on site
â˘âŻ Reputation concerns
SnapChat
Â
Â
27. â˘âŻ 100M+ users
â˘âŻ Founded 2009
â˘âŻ App-based alternative to standard texting
â˘âŻ Social networking app for smartphones
â˘âŻ Can easily setup multiple identities
â˘âŻ Teens need to difference between texting
friends 1:1, groups & broader social
networking environment
â˘âŻ For older teens & adults who use to
communicate with family and friends.
â˘âŻ Do NOT give out personal information
â˘âŻ Keep very close eye
â˘âŻ Teach teen safety and privacy
28. â˘âŻ Launched 2010
â˘âŻ Acquired by Facebook 2012
â˘âŻ 200M+ active monthly users
â˘âŻ 75M+ active daily users
â˘âŻ 70% login at least once a day
â˘âŻ 66% year over year growth
â˘âŻ 13% internet users use Instagram
â˘âŻ 20 Billion photos shared (3/26/14)
â˘âŻ 60M+ Instagram photos posted daily
â˘âŻ 35+ million selfies posted to date (10/17/13)
â˘âŻ 8500 likes per second/ 1000 comments/ second
â˘âŻ 5M videos posted in first 24 hours
29. â˘âŻ Fun & quirky way to share life with
friends
â˘âŻ Provides a storyboard of your life,
similar to Facebook
â˘âŻ Social networking app for
smartphones
â˘âŻ Recently launched private
messaging
â˘âŻ For mature teens and adults
â˘âŻ Keep very close eye
â˘âŻ Teach teen safety and privacy
30. â˘âŻ Founded 2004
â˘âŻ 1.26B users /1.23B monthly active users
â˘âŻ 757M daily active users
â˘âŻ 128M daily active users in US
â˘âŻ 66% millenials use Facebook (15-34 yr olds)
â˘âŻ 300 = average number of friends teens
have on Facebook
â˘âŻ 70% friends with their parent
â˘âŻ 34% users are between ages of 18-29
Facebook
Â
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31. â˘âŻ Social networking site / app to connect with
friends, share life stories
â˘âŻ Upload photos, videos, status updates
â˘âŻ Search engine basically an eye to the web
â˘âŻ 1-2 clicks away from adult content
â˘âŻ Watch sources of content sharing,
engagement
â˘âŻ You are who you associate with
Facebook
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32. â˘âŻ Learn detailed privacy settings
â˘âŻ Monitor weekly / bi-weekly
â˘âŻ Connect with your child
â˘âŻ Connect with their friends
â˘âŻ Share positive information,
encourage them
â˘âŻ Be a role model
Facebook
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33. â˘âŻ Smart
â˘âŻ Partner & work together
â˘âŻ Safe
â˘âŻ Has purpose
â˘âŻ Keeps identity in check
â˘âŻ Find balance
Social
 Savvy
 Family
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