The document discusses social business strategies and tactics. It provides tips for developing a social business plan, including determining objectives, knowing your audience, mapping your vision/journey, establishing executive support, creating a roadmap and governance guidelines, securing resources, and investing in the right technology. The overall message is that social media should align with and support core business goals, with a focus on people over tools and a holistic strategic approach rather than random acts of marketing.
3. âExperience helping brands of all
size bridge complex gap to social
success.â
why
 Marke6ng
 Nutz?
Â
Founders have 30+ years
combined experience in digital
marketing, corporate brand,
startups & platforms.
âPHD in acronyms not required. We help you fit social
business in a nut shell so you can focus on what you
do best, your business!â
âCEO, best selling author
recognized by Forbes as Top 10
Social Media Power Influencer +
Top 10 Social Media Women
Influencers!
7. Social Business
âBecoming a social
business transforms the
organization from inside
out, connecting the internal
with the external in a way
that enhances relationships
and creates shared value
for the people, the business
& ecosystem as a whole.â
8. Social Media
âMeans of interactions
among people in which
they create, share, and
exchange information
and ideas in virtual
communities and
networks.â
9. news
Â
Â
no
 longer
Â
breaks!
Â
It
Â
Â
tweets!
Â
Â
19. Visual Communication
â˘âŻ Communicate
Â
â˘âŻ Humanize
 brand
Â
Â
â˘âŻ Brand
 storytelling
Â
Â
â˘âŻ Educate,
 empower
 &
 Inspire
Â
â˘âŻ Emo<onally
 connect
Â
â˘âŻ Entertain
Â
Â
19
Instagram:
 200
 million
 users
Â
Pinterest:
Â
Â
Â
Â
 70
 million
 users
Â
Â
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Facebook:
Â
 Images
 have
 53%
 more
 likes
Â
Â
PicMonkey:
 1.6m
 visits/
 day,
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 4.3m
 edits/
 day
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 (in
 8
 months)
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21. Embrace
 OPCs
Â
Â
Other
 peopleâs
 community
 &
 content
Â
22. Niche
 social
 networks
 =
Â
advocates
Â
Â
â˘âŻ 77% consumers more
likely to buy new
product via
recommendation
â˘âŻ 4x-10x higher
conversion rate for
offers from trusted
advocates
23. â˘âŻ RBS specialist motorcycle
insurance broker
â˘âŻ Used social media to engage with
niche customer base, motorcyclists
& bikers
â˘âŻ Created âKeep Britain Bikingâ
community
â⯠Blogs, videos, forums to discuss urban
biking
â⯠âBiking Intelâ â info for bikers, from
bikers (parking spots, routes etc.)
â⯠All accessed via mobile app
Devi[
Â
24. â˘âŻ Increased brand awareness with
motorcycle enthusiasts in a non-
transactional way
â˘âŻ Increased CRM data for
customers & prospects via
subscription to âKeep Britain
Bikingâ community
â˘âŻ Those aware of community are
31% more likely to take out
insurance with Devitt
â˘âŻ Now a key part of Devittâs
engagement strategy
Results
Â
Â
25. â˘âŻ Moved from traditional case management to full
blown customer experience engagement
strategy
â˘âŻ ING Society enables members to easily contact
each other to share & receive advice
â˘âŻ Operational efficiency key focus; customers &
employee empowerment
ING
 Poland
Â
26. LinkedIn
 for
 Financial
Â
Ins6tu6ons
Â
Â
â˘âŻ 54% investors age 55-64
use LinkedIn for financial
communication &
research
â˘âŻ 62% advisors getting new
clients (Source: Think Advisor)
â⯠32% used LinkedIn to bring
in $1 million+ in assets
under management
27. P = People
O = Objectives
S = Strategy
T = Technology
Donât
 Start
 with
 Technology
Â
28. â˘âŻ $135 Billion = how much
marketing teams will spend on
new digital marketing content
â˘âŻ 78% CMOs think custom
content is future of marketing
Human
 Content
 Connec6on
Â
29. human brandsâŚ
â˘âŻ Think like humans
â˘âŻ Care about humans
â˘âŻ Value relationships
â˘âŻ Listen to other humans
â˘âŻ Talk like humans
â˘âŻ Have a personality
â˘âŻ Show their âhumanâ
â˘âŻ Make & own their mistakes
â˘âŻ Are available
â˘âŻ Know themselves
â˘âŻ Know their audience
â˘âŻ Invest in people
â˘âŻ Take risk
32. 1.⯠Determine business objectives
2.⯠Know Your Audience
3.⯠Map your journey / vision
4.⯠Establish executive support
5.⯠Roadmap: strategy & tactics
6.⯠Governance & guidelines
7.⯠Secure resources, funding
8.⯠Invest in technology to support
objectives, vision & journey
Social
 Business
 Strategy
Â
33. â˘âŻ What are your BIG goals?
â˘âŻ Align to business goals.
â˘âŻ Value to others?
â˘âŻ Itâs not just about YOU!
1.
 Determine
 Business
Â
 Objec6ves
Â
34. â˘âŻ Social
 listening
Â
Â
Â
â˘âŻ Thought
 leadership
Â
â˘âŻ Nurture
 rela6onships
Â
â˘âŻ Build
 community
Â
Â
â˘âŻ Earn
 loyal
 brand
 advocates
Â
â˘âŻ Maximize
 reach
 in
 exis6ng
 &
Â
Â
new
 markets
Â
â˘âŻ Support
 sales
 /
 marke6ng
 campaigns
Â
â˘âŻ Talent
 recrui6ng
 &
 reten6on
Â
Common social media business
goals
35. Source: Altimeter Group
Language matters
LOB/Geo
Stakeholders
Social Strategist/
Community Manager
â˘âŻ Business metrics:
revenue, CSAT,
reputation.
â˘âŻ Social media analytics:
Insights, share of
voice, resonance,
WOM.
â˘âŻ Engagement metrics:
fans, followers, clicks.
Corporate
37. â˘âŻ Where are you going & why?
â˘âŻ What does success look like?
â˘âŻ Who needs to go with you?
â˘âŻ Why should they join you?
â˘âŻ Slow down to speed up.
â˘âŻ Social business vision.
3.
 Map
 your
 journey
Â
Â
38. â˘âŻ Support big goals
â˘âŻ Empower employees
â˘âŻ Scalability
â˘âŻ Walk the walk
â˘âŻ Integrate across the org.
â˘âŻ Ongoing process to maintain
buy-in
4.
 Establish
 Execu6ve
 Support
Â
39. 71%
 CEOs
 believe
Â
human
 capital
 is
 key
Â
source
 of
 sustained
Â
economic
 value
Â
40. â˘âŻ Executable plan
â˘âŻ Aligns business goals &
initiatives across organization
â˘âŻ Eliminate silos & random
acts of marketing (RAMs)
5.
 Roadmap:
Â
Strategy
 &
 Tac6cs
Â
42. 6.
 Governance
 &
 Guidelines
Â
â˘âŻ Safety
â˘âŻ Empowerment
â˘âŻ Risk mitigation
â˘âŻ Communication
â˘âŻ Center of excellence
43. Who
 will
 take
 lead?
Â
Â
â˘âŻ Integration
â˘âŻ Infrastructure
â˘âŻ Measurement
â˘âŻ Content
â˘âŻ Technology
â˘âŻ Risk management
44. Create
 Center
Â
Â
of
 Excellence
Â
â˘âŻ Prioritize initiatives
â˘âŻ Processes, guidelines
â˘âŻ Roles / responsibilities
â˘âŻ Employee empowerment
â˘âŻ Keep up w/trends
â˘âŻ Consistent measurement
45. â˘âŻ Resources needed
â˘âŻ Think scale via agencies AND internal
â˘âŻ Employee empowerment
â˘âŻ Obtain buy-in across org
â˘âŻ Endurance, agility, efficient
â˘âŻ
7.
 Secure
 Resources
 /
 Funding
Â
46. â˘âŻ Avoid shiny objects
â˘âŻ Human nurturing
â˘âŻ Business results
8.
 Invest
 in
Â
Technology
Â
Â
48. Maslowâs
 hierarchy
 of
 needs
Â
Morality,
creativity,
spontaneity,
problem solving,
lack of prejudice,
acceptance of facts
Self-esteem, confidence,
achievement, respect of
others, respect by others
Friendship, family, sexual intimacy
Security of body, employment, resources,
morality, family, health, property
Breathing, food, water, sleep, homostasis,
excretion
physiological
safety
belonging
esteem
self-actualization
49. hierarchy
 of
 social
 community
Â
inspira6on
Â
self-
actualization
esteem
belonging
safety
physiological
achieve
connect
inspire