You are the media" is the theme of Pam Moore's keynote presentation for the Florida Blogger & Social Media Conference held in Orlando, Florida, September 21 2013.
7.pdf This presentation captures many uses and the significance of the number...
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Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
1. Pam
 Moore
Â
CEO
 /
 Founder
Â
Marke2ng
 Nutz
Â
YOU
 are
Â
the
Â
Â
media!
Â
Â
Keynote
 Presenta2on
Â
Â
Florida
 Blogger
 &
 Social
 Media
 Conference
 2013
Â
Orlando,
 FL
Â
Full
 Sail
 University
Â
 www.themarketingnutz.com
2. blogger
box
You
 are
 NOT
 a
Â
âBLOGGER!â
Â
Blogger Definition:
-To write entries in, add material
or maintain a weblog.
- A person who keeps &
updates a blog.
3. think
 bigger
 than
 this
Â
â˘âŻ 14% bloggers earn a salary through blogging
â˘âŻ $24k = average annual income
â˘âŻ $33k = average annual income corporate bloggers
â˘âŻ 50% paid per post earn less than $25 on average
& less than $1,000 /yr
7. how
 will
 youâŚ
Â
Â
â˘âŻ Build community
â˘âŻ Prioritize audiences
â˘âŻ Identify influencers
â˘âŻ Activate audiences
â˘âŻ Syndicate
â˘âŻ Content architecture
â˘âŻ Generate REVENUE?
13. Social Business
âBecoming a social business
transforms the organization from the
inside out, connecting the internal with
the external in a way that enhances
relationships and creates shared value
for the people, the business and
ecosystem as a whole.â
14. Social Media
âRefers to the means of
interactions among
people in which they
create, share, and
exchange information
and ideas in virtual
communities and
networks.â
15. Brand
âA brand is the set of expectations, memories,
stories and relationships that, taken together,
account for a consumerâs decision to choose
one product or service over another. If the
consumer (whether itâs a business, a buyer, a
voter or a donor) doesnât pay a premium, make
a selection or spread the word, then no brand
value exists for that consumer.â
~Seth Godin
20. Source: Altimeter Group
use appropriate metrics
LOB/Geo
Stakeholders
Social Strategist/
Community Manager
â˘âŻ Business metrics:
revenue, CSAT,
reputation.
â˘âŻ Social media analytics:
Insights, share of
voice, resonance,
WOM.
â˘âŻ Engagement metrics:
fans, followers, clicks.
Corporate
26. Get to know your customer - or someone else will! !
MESSAGE: â¨
mesâ˘sage: Nounâ¨
a communication containing some
information, news, advice, request,
or the like, sent by messenger,
radio, telephone, or other means. â¨
â¨
UNDERSTAND:
unâ˘derâ˘stand: Verb â¨
to perceive the meaning of; to
accept as true-believe, to
grasp the signiďŹcance,
implications, or importance of â¨
GET THE MESSAGE:
Idiomâ¨
to understand or comprehend,
esp. to infer the correct meaning
from circumstances, hints â¨
â¨
BELIEVE:â¨beâ˘lieve: Verb â¨to have conďŹdence in the
truth, the existence, or
reliability of something, faith.
relevance
Â
Â
27. Human
 Brands:
Â
Â
â˘âŻ Think like humans
â˘âŻ Care about humans
â˘âŻ Value relationships
â˘âŻ Listen to other humans
â˘âŻ Talk like humans
â˘âŻ Have a personality
â˘âŻ Show their âhumanâ
â˘âŻ Make & own their mistakes
â˘âŻ Are available
â˘âŻ Know themselves
â˘âŻ Know their audience
â˘âŻ Invest in people
28. My
 Brand
 isâŚ
Â
â˘âŻ What I say
â˘âŻ What I do
â˘âŻ What I think
â˘âŻ What I tweet
â˘âŻ What I post on Facebook
â˘âŻ What I Instagram
â˘âŻ What I write in email
â˘âŻ What I share
â˘âŻ How I respond
â˘âŻ How I interact on & offline!
â˘âŻ How I drive!
â˘âŻME!
38. 90%
 mobile
 users
 have
 device
Â
within
 arms
 reach
 100%
 of
 2me
Â
Â
39. Social
 Media
 2013
Â
â˘âŻ Major factors driving social
media in 2013
â⯠Mobile - # of ppl accessing
internet via mobile phone
increasing by 60.3% to 818.4
million in last 2 yrs
â⯠Older user adoption: 55-64
fastest growing on Twitter with
79% growth rate since 2012
â⯠G+ & Facebook ages 45-54
are fastest growing, with 46%
& 56% growth