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Advanced Twitter Strategies for Leads, Sales & Community #SMMW15

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Deck I used at Social Media Marketing World 2015 for my Advanced Twitter for Business Strategies to Build Community, Generate Leads & Increase Sales presentation on March 27, 2017.

Strategies and tips are useful for overall marketing as well as any social network such as Facebook, LinkedIn, Instagram, Pinterest, Google Plus, blogging.

Veröffentlicht in: Vertrieb, Soziale Medien
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Advanced Twitter Strategies for Leads, Sales & Community #SMMW15

  1. March 29, 2015Design ©2015 Social Media Examiner, Content Copyright Presenter • Do not distribute Advanced Twitter for Business Strategies to Grow Community, Generate Leads & Drive Sales Presented by Pam Moore @PamMktgNut
  2. 2 What this presentation is not  Twitter 101  Twitter tool geek out session  How to increase your Klout score  Twitter complaint desk  Twitter sales session  Everything you need to know to rock Twitter
  3. 3 What this presentation IS   Twitter myth busting   What to never do on Twitter   What you must do on Twitter   Why building community, generating leads & sales is not just about what you do on Twitter   What you can do NOW to increase results
  4. Some favorite tools   Meerkat   Buffer   Sprout Social   Hootsuite   Manage Flitter   Triberr   Infusionsoft   Leadpages.net   Wordpress   Simply Measured   Tweetchat.com   Google Analytics   OneQube   Libsyn
  5. WHAT YOU DO OFF TWITTER IS AS IMPORTANT AS WHAT YOU DO ON TWITTER 5
  6. MY GOAL FOR YOU TODAY 6 ✗ ✗
  7. 7 My Goal for You today
  8. IT’S NOT ABOUT YOU! #SORRYNOTSORRY 8
  9. IT’S NOT ABOUT YOUR SPAM 9 Click mylinks NOW!
  10. ✗ It’s not about getting followers
  11. IT’S NOT JUST NUMBERS 11
  12. IT’S NOT A SILO OF SUCCESS 12
  13. IT’S NOT… 13 WHY SHOULD WE DO TWITTER?
  14. INSTEAD THINK… CAN I INSPIRE, ENTERTAIN & DELIGHT MY AUDIENCE & IDEAL CUSTOMER VIA TWITTER? 14 ✗
  15. IT’S ABOUT MINDSET 15
  16. YOU are the media
  17. YOU are your brand
  18. Humanize it •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people •  Take risk
  19. Human brain processes visuals 60,000 times faster than decoding text!
  20. 20 BE A CURATOR OF GOODNESS
  21. People don’t buy things, they join things
  22. Build it and they will come never worked
  23. P = People O = Objectives S = Strategy T = Technology Don’t  Start  with  Technology  
  24. OPPORTUNITY AWAITS 24
  25. HELLO… YOU CAN NOT SKIP THE CONVERSION FUNNEL & EXPECT CONVERSIONS 25 ✗
  26. CONVERSIONS NEED TO ALSO HAPPEN ON YOUR TURF 26 ✗
  27.  Integrated platform that works when you are not working!  Inspires, engages, nurtures & activates  Consistent brand architecture Integrated Platform
  28. Embrace  OPCs    Other  people’s  community  &  content  
  29. Activate Influencers 29 Platform Tier 1 Target Market Segments Tier 2VIP Tribes Blog Twitter LinkedIn Facebook Content Syndication Internal Family & Friends Industry Influencers Media Thought Leaders
  30. TWEET CHAT 30 •  A fun way to get tweeps (people who tweet) together at a determined time to talk about a pre-determined subject via Twitter •  Hashtags help the tweet chat participants organize conversation and connect with one another 
  31. You Got This! Pam Moore @PamMktgNut Blog: PamMarketingNut.com Agency: TheMarketingNutz.com Podcast: SocialZoomFactor.com

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