The report focuses on various aspects of commercial airtime on TV for the month of September 2017. The report includes various forms of analysis on clutter in terms of average minutes of advertising and number of spots. It shows % share of advertising in terms of time band & share of Primetime vs. Non- Primetime in a day. The report compares AIRTIME of 9 months 2016 with 2017. It also shows quarterly analysis for the year 2017. Data Source: Media Monitors

1. SEPT-2017
(With last year’s comparison)
CLUTTER
Analysis

2. About Report
• The report focuses on various aspects of commercial airtime on TV for the month
of September 2017.
• The report includes various form of analysis on clutter in terms of average minutes
of advertising and number of spots.
• It shows % share of advertising in terms of time band & share of Prime time vs.
Non- Prime time in a day.
• The report compares AIRTIME of 9 months 2016 with 2017.
• It also shows quarterly analysis for the year 2017.
Data Source: Media Monitors
For any queries related to Data, please contact at:
akbar@mediamonitors.com.pk
info@mediamonitors.com.pk
If you have any other questions, please contact PAS at:
secretariat@pas.org.pk

3. COMPARISON WITH LAST YEAR
Jan to Sep 2016-2017

4. YEARLY COMPARISON BY AIRTIME

5. QUARTERLY COMPARISON BY AIRTIME

6. MONTHLY COMPARISON BY AIRTIME

7. GENER WISE
AVEAGE AIRTIME REVIEW (Sept 2017)

8. Average Minutes Per Hour
Top 15 Channels Across Genre

9. Average Minutes Per Hour
Top 15 News Channels

10. Average Minutes Per Hour
Top 15 Entertainment Channels

11. Average Minutes Per Hour
Top 15 Regional Channels

12. Average Minutes Per Hour
Music Channels

13. Average Minutes Per Hour
Top 15 Other Channels

14. GENER WISE
AVERAGE SPOT’S FREQUENCIES REVIEW (Sept 2017)

15. Spot Frequency in an Hour
Top 15 Channels Across Genre

16. Spot Frequency in an Hour
Top 15 News Channels

17. Spot Frequency in an Hour
Top 15 Entertainment Channels

18. Spot Frequency in an Hour
Top 15 Regional Channels

19. Spot Frequency in an Hour
Music channels

20. Spot Frequency in an Hour
Top 15 Others Channels

21. DAY PART SPLIT BY AIRTIME

22. TIME BAND SPLIT BY AIRTIME

23. GENRE & DAY PART BY AIRTIME

24. For any queries, please
contact us on the
below mentioned
address
akbar@mediamonitors.com.pk
info@mediamonitors.com.pk
Tel: 021-34306575-7