JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of January 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report January-2017

2. Comparison
Jan-2017 & Jan-2016
* Jan-2016 Airtime has Increased 1.09% as compare to Jan-2016.
313,053
306,272
302,000
304,000
306,000
308,000
310,000
312,000
314,000
Jan-2017 Jan-2016

3. Comparison
Jan-2017 & Dec-2016
313,053
338,761
300000
305000
310000
315000
320000
325000
330000
335000
340000
345000
Jan-2017 Dec-2016

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
22%
15% 14% 14%
9%
7% 7% 6%
3% 2%
0%
5%
10%
15%
20%
25%

5. TOP 10 PLAYERS
% Share of Advt. Minutes
36%
16%
10%
9%
6% 6% 5% 5% 4%
2%
0%
5%
10%
15%
20%
25%
30%
35%
40%

6. TOP 15 BRANDS
% Share of Advt. Minutes
11%
10%
9%
7% 7% 7%
7%
6%
6% 5% 5% 5% 5% 5% 5%
0%
2%
4%
6%
8%
10%
12%

7. Top 10 Channels
Across All Genre - % Share of Advt. Minutes
13%
11%
11% 11%
10% 10%
9% 9% 9% 9%
0%
2%
4%
6%
8%
10%
12%
14%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
8%
7% 7% 7% 7% 7% 7% 7% 6% 6% 6% 6% 6% 6% 6%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
Airtime(Min)

9. Genre Split Jan-2017
49%
37%
8%
3% 1% 1%
0.003
NEWS
ENTERTAINMENT
MUSIC
MOVIES
SPORTS
KIDZ
FOODS

10. Time Band Split jan-2017
34%
27%
17%
12%
10%
Prime Time
After Noon
Morning
Evening
Late Night

11. For any query please contact:
MEDIA BANK
Mr. Chander
chander.k@mediabank.net.pk
0343-2330696 & 0315-2414960
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END