JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report February-2017

2. Trend Analysis
Feb-2017 & Feb-2016
* Feb-2017 Airtime has increased 0.21% as compare to Feb-2016.
0%
20%
40%
60%
80%
100%
Feb-17
Feb 2016
315,308
314,620
Total Minutes of Advertising

3. *Feb-2017 Airtime has Increased 0.72% as compare to jan-2017
Trend Analysis
Feb-2017 & Jan-2017
0%
20%
40%
60%
80%
100%
Feb-17
Jan-2017
315,308
313,053
Total Minutes of Advertising

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
21%
17%
14% 13%
9%
7% 7%
6%
3% 3%
0%
5%
10%
15%
20%
25%

5. TOP 10 PLAYERS
% Share of Advt. Minutes
31%
16%
12%
8%
7% 7% 6%
5% 4% 3%
0%
5%
10%
15%
20%
25%
30%
35%

6. TOP 15 BRANDS
% Share of Advt. Minutes
15%
9%
8% 7%
7% 6% 6% 6% 6% 5% 5% 5% 5% 5% 5%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%

7. Top 10 Channels
Across All Genre - % Share of Advt. Minutes
12%
11%
11%
10%
10% 10%
9% 9% 9% 9%
0%
2%
4%
6%
8%
10%
12%
14%
JALWA 8xm Abb Takk EXPRESS
NEWS
A-PLUS HUM TV AAJ NEWS DAWN NEWS NEWS ONE DUNYA
NEWS

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
9% 9%
8% 7%
7%
7%
6% 6% 6% 6% 6% 6% 6% 6% 6%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
Airtime(Min)

9. Genre Split Feb-2017
49%
36%
8%
3% 3%
1%
0.005
NEWS
ENTERTAINMENT
MUSIC
SPORTS
MOVIES
KIDZ
FOODS

10. Time Band Split Feb-2017
34%
27%
17%
12%
10%
Prime Time
After Noon
Morning
Evening
Late Night

11. For any query please contact:
MEDIA BANK
Mr. Chander
chander.k@mediabank.net.pk
0343-2330696 & 0315-2414960
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END