PRINT INDUSTRY REPORT gives the overall picture of advertising in Newspapers and Magazines for the period Jan-June 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Data Source: Media Track
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Print Media Half Yearly Report Jan-Jun 2017
1.
2. Mediatrack monitor the print media data from Karachi,
Lahore, Islamabad Hyderabad ,Multan, Peshawar &
Quetta regions.
Mediatrack monitor all type of Ads including Classified,
Notices, Job opportunity and Tender etc along with
branded Ads.
But in this report focused only branded category Ads
from English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement
monitored. Weekly / Monthly / Bimonthly Magazines
and Digest monitor for this study.
This time we put the Publications and Magazines Toper
separately but parallel for the comparison.
Data Source
3. 0.8%
0.8%
0.9%
0.9%
1.0%
1.1%
1.1%
1.1%
1.3%
1.3%
1.6%
1.6%
1.9%
2.0%
3.1%
4.9%
7.0%
8.4%
10%
12%
18%
AIRLINES
MOBILE PHONE OPERATORS
FOAM
EXHIBITIONS
COOKING OIL & GHEE
GOVT OF KPK
INVESTMENT COMPANIES
UPS/STABLIZERS/BATERIES
RAZERS
PETROL/LUBRICANTS
GARMENTS/LAWNS
INSURANCE COMPANIES
CHARITY ORGANISATIONS
HOSPITALS/DAWAKHANA
CORPORATE IMAGE
GOVT OF SIND
BANKS
EDUCATION
FEDERAL GOVERNMENT
GOVT OF PUNJAB
CONSTRUCTION COMPANIES
1.3%
1.3%
1.6%
1.6%
1.7%
1.7%
2.0%
2.1%
2.5%
2.5%
2.6%
2.6%
2.6%
2.7%
2.7%
3.2%
3.4%
3.5%
6.7%
17%
COUGH & COLD MEDICINES
DETERGENT POWDERS
MAYONNAISE/SPREAD
TOOTH PASTES
BANKS
AIR CONDITIONERS
SKIN CARE PRODUCTS
MEDICINE
HOSPITALS/DAWAKHANA
HAIR COLORS/GEL
DIGESTIVE
SHARBAT/SQUASHES
READY TO COOK FOODS
POWDERS
BOUTIQUES
GARMENTS/LAWNS
HAIR REMOVING PRODUCTS
COOKING OIL & GHEE
SOAPS / FACE WASH
BEAUTY CREAMS
4. 0.6%
0.7%
0.7%
0.7%
0.8%
0.8%
0.9%
0.9%
0.9%
1.0%
1.2%
1.2%
1.3%
1.5%
1.5%
1.7%
2.4%
5.4%
10%
12%
SUFI SOAP & CHEMICAL IND
NEW JUBILEE INSURANCE
EXECUTIVE BUILDER
PAKISTAN STATE OIL
MUSLIM COMMERCIAL BANK
SHAUKAT KHANUM HOSPITAL
ROYAL RESIDENCIA LAHORE
HABIB BANK LTD
GOVERNMENT OF KPK
ZAAMIN GROUP
PAKISTAN SUGAR MILL ASSOCIATION
BAHRIA TOWN
IZHAR GROUP OF COMPANIES
DEFENCE HOUSING AUTHORITY
UNITED BANK LTD
STAR MARKETING
TREET CORPORATION
GOVERNMENT OF SINDH
GOVERNMENT OF PUNJAB
GOVERNMENT OF PAKISTAN
1.1%
1.1%
1.2%
1.4%
1.5%
1.5%
1.5%
1.7%
1.7%
1.8%
1.8%
2.0%
2.0%
2.4%
2.4%
2.6%
3.0%
3.4%
4%
6%
KAMAL LABORATORIES
GOLDEN HARVEST FOODS
LASANI
KOHINOOR CHEMICAL
MEDORA OF LONDON
SUFI SOAP & CHEMICAL IND
UNILEVER PAKISTAN LTD
QARSHI INDUSTRIES
K n S FOODS
MARRIANA INTERNATIONAL
HASHIM TAJIR SURMA
SARWANA SOHZSIHM
YOUNGS FOODS
STILLMANS BEAUTY PRODUCTS
S J HERBAL LABS PAKISTAN
MARHABA LABORATORIES
PARLEY COSMETICS
BLACK ROSE COSMATIOS
COSLAB PAKISTAN
IQRA LABORATORIES
5. 0.6%
0.7%
0.7%
0.7%
0.8%
0.8%
0.8%
0.9%
0.9%
1.0%
1.0%
1.0%
1.1%
1.2%
1.2%
1.3%
1.4%
3%
4%
4%
PARAGON CITY
MUSLIM COMMERCIAL BANK
BAHRIA TOWN
HABIB BANK LTD
SHAUKAT KHANUM HOSPITAL
ROYAL RESIDENCIA LAHORE
AGRICULTURAL DEP. OF PUNJAB
ENERGY DEPARTMENT PUNJAB
FAZAIA HOUSING SCHEME
PAKISTAN SUGAR MILL ASSOCIATION
PAKISTAN BUREAU OF STATISTICS
FEDERAL BOARD OF REVENUE
GOVERNAMENT OF SINDH
LDA CITY
DEFENCE HOUSING AUTHORITY
DREAM GARDENS
UNITED BANK LIMITED
MINISTRY OF HEALTH PUNJAB
GOVERNAMENT OF PUNJAB
GOVERNMENT OF PAKISTAN
0.8%
0.8%
0.9%
0.9%
0.9%
0.9%
0.9%
0.9%
0.9%
1.0%
1.0%
1.1%
1.3%
1.4%
1.4%
1.5%
1.5%
1.8%
2.4%
3%
GOLDEN PEARL FACE WASH
SUFI SUPER DETERGENT
QARSHI JAM-E-SHIREEN
MEDICAM DENTAL CREAM
BLACK BEAUTY COLOGNE TALC
STILLMANS BLEACH CREAM
STILLMANS DAILY FACE WASH
PARLEY CREAMY
DAWN BREAD
FAIR & LOVELY MULTI VITAMIN
YOUNGS MAYONNAISE
CANOLIVE COOKING OIL
CARE FAIRNESS CREAM BLEACH
MARHABA SHARBAT-E-GULBAHAR
K n S CHIKEN
CARE BEAUTY SOAP
HASHMI ISPAGHOL
WHITE ROSE HAIR REMOVAL CREAM
CHANDNI WHITENING CREAM
GOLDEN PEARL BEAUTY CREAM
12. 0%
5%
10%
15%
20%
25%
Jan Feb Mar Apr May Jun
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Jan Feb Mar Apr May Jun
Feb and Jun remain poor for Print media
13. NOTE: We track the all categories but few of them are here. Charts are
based on spend, Less then 1% is not included in graphs.
14. PTCL included its all product
PTA
3%
PTCL
23%
NTC
2%
MOBILINK
36%
TELENOR
4%
U FONE
11%
ZONG
21%
15. IPHONE 7
2%
CAT S60 MOBILE
2%
HUAWEI MOBILE
4%
LENOVO MOTO Z
2%
OPPO SMART PHONE
47%
MOTOROLA MOBILE
3%
Q MOBILE
13%
REDMI NOTE 4
3%
SAMSUNG GALAXY
24%
16. UBL
21%
HABIB BANK
12%
MCB
11%SINDH
BANK
7%
BANK AL HABIB
7%
NBP
4%
ALLIED BANK
4%
SONERI BANK
3%
FINCA BANK
3%
HABIB METROPOLITAN
3%
BANK ALFALAH
3%
J. S. BANK
3%
AL BARAKA
3%
STANDARD
CHARTERED
2%
MEZAN BANK
2%
THE BANK OF PUNJAB
2%
OTHERS
10%
42 Banks were active during the period
17. ADAM JEE
1%
ALFALAH INSURANCE
1%
ASIA INSURANCE
1% ASKARI INSURANCE
1%
EFU INSURANCE
18%
HABIB INSURANCE
3%
IGI INSURANCE
1%
NEW JUBILEE
35%OTHERS
2%
PAK QATAR TAKAFUL
1%
SINDH INSURANCE
35%
TPL INSURANCE
1%
21. CHANGHONG
RUBA AC
2%
ENVIRO SMART DC
INVERTER AC
10%
FLOWER DC INVERTER AC
17%
GREE AIR CONDITION
23%
KENWOOD 3-DC
INVERTER AC
14%
ORIENT AIR CONDITION
32%
PEL INVERTER AC
1%
OTHERS
1%
26. BIO AMLA SHAMPOO
1%
BLACK ROSE HERBAL
SHAMPOO
29%
DOCTOR ANTI
LICE SHAMPOO
4%
ENGLISH ANTI LICE
SHAMPOO
31%
LIFEBUOY SHAMPOO
18%
MEDICAM SHAMPOO
8%
SILK SHAMPOO
3%
SUNSILK SHAMPOO
6%