Print Media Analysis July 2017
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PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period July 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source: Media Track
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Print Media Analysis July 2017
- 1. Data Source:
- 2. Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from English, Urdu & Regional Publications. For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study. Data Source
- 3. 0.7% 0.7% 0.8% 0.8% 0.8% 0.8% 0.9% 1.0% 1.2% 1.2% 1.3% 1.6% 1.6% 2.0% 2.3% 5.8% 7.3% 16% 18% 19% AIRLINES FOAM PAINTS MEDICINE FANS GOVT OF KPK FERTILIZERS UPS/STABLIZERS HOSPITALS/DAWAKHANA CHARITY ORGANISATIONS SHOPS / BOTIQUES SOAPS / FACE WASH GOVT OF SIND RAZERS / BLADS CORPORATE IMAGE FEDERAL GOVERNMENT BANKS CONSTRUCTION COMPANIES GOVT OF PUNJAB EDUCATION
- 4. 0.7% 0.7% 0.8% 0.8% 0.8% 0.8% 0.9% 1.0% 1.1% 1.2% 1.2% 1.7% 1.8% 2.3% 2.3% 2.8% 3.7% 4.0% 8.8% 15% SUPERIOR GROUP OF COLLEGES AL REHMAN DEVELOPERS PAKLAND BUILDERS LEISURE LEAGUES SHOP/SHOPPING CENTER GOVERNMENT OF KPK HIGHER EDUCATION COMMISSION UNILEVER PAKISTAN NIOCD INDIGO DEVELOPERS BANK AL HABIB PARAGON CITY PVT LTD PUNJAB GROUP OF COLLEGE GOVERNMENT OF SINDH TREET CORPORATION ASF FOUNDATION STAR MARKETING MUSLIM COMMERCIAL BANK GOVERNMENT OF PUNJAB GOVERNMENT OF PAKISTAN
- 5. 0.7% 0.8% 0.8% 0.8% 0.8% 0.9% 1.0% 1.0% 1.0% 1.1% 1.2% 1.2% 1.2% 1.4% 2.3% 2.8% 3.0% 3.2% 4.0% 10% ROYAL RESIDENCIA LAHORE LEISURE LEAGUES GOVERNAMENT OF SINDH IT UNIVERSITY HIGHER EDUCATION COMMISSION ENERGY DEPARTMENT PUNJAB MINISTRY OF PD & REFORM NIOCD UNIVERSITY OF LAHORE INDIGO HEIGHTS BANK AL HABIB CP ACCOUNT IMPERIAL HOMES PUNJAB GROUP OF COLLEGE NATIONAL POWER MANAGEMENT ASF HOUSING SCHEME KARACHI AGRI DEPARMENT OF PUNJAB LDA CITY GOVERNAMENT OF PUNJAB MUSLIM COMMERCIAL BANK MINISTRY OF HEALTH PUNJAB
- 7. INSIDE 42% FRONT COVER 20% BACK COVER 19% FRONT INSIDE 13% BACK INSIDE 6%
- 9. 42 14 10 9 6 2.8 2.0 1.5 1.3 1.1 0.9 0.7 0.6 0.4 0.3
- 10. 37 28 10 7 7 4.4 4.0 3.4 0.1 DAILY DAWN THE NEWS EXPRESS TRIBUNE DAILY TIMES BUSINESS RECORDER DAILY PAKISTAN TODAY THE NATION PAKISTAN OBSERVER THE FRONTIER POST
- 11. 37 12 6.3 4.9 4.8 4.8 4.7 3.9 3.7 2.9 2.8 2.0 1.6 1.4 1.4
- 12. - 100,000,000 200,000,000 300,000,000 400,000,000 500,000,000 600,000,000 700,000,000 800,000,000 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
- 13. NOTE: We track the all categories but few of them are here. Charts are based on spend, Less then 1% is not included in graphs.
- 15. 18 Banks were active during the period MCB 54% BANK AL HABIB 16% BANK ALFALAH 10% UNITED BANK LTD 6% DUBAI ISLAMIC BANK 4% MEZAN BANK 3% AL BARAKA 2% SILK BANK 1% ZARAI TARAQIATI BANK 1% SONERI BANK 1% OTHERS 2%
- 16. GREE AIR CONDITION 14% HAIER & HIGHER DC INVERTOR AC 1% MITSUBISHI AIR CONDITION 34% SAMSUNG AIR CONDITION 51%
- 17. BADSHAH PHOSPHATE 9% ENGRO FERTILIZERS 37% EVYOL LEGEND 6% FATIMA FERTILIZERS 29% ROSHAN FERTILIZERS 0% SAIBAN PUKHRAJ 0% SYNGENTA 4% TARA GROUP 11% TARGET PIOLET 2% TARGET ZARAI MARKAZ 2%
- 18. STYLO SHOES 46% EHSAN CHAPPAL STORE 26% STARLET SHOES 11% JULKE SHOES 5% DELUXE SHOES 2% CLIVE SHOES 2% ENGLISH BOOT HOUSE 2% NIKE SHOES 2% REEF LAND SHOES 1% OTHERS 3%
- 19. G.F.C FAN 16% PAK FAN 20% PARWAZ FAN 1% ROYAL FAN 63%
- 21. PUNJAB GROUP OF COLLEGE 7% UNIVERSITY OF LAHORE 6% NATIONAL INSTITUTE OF CARDIO 5% ITU 4% FORMAN CHRISTIAN COLLEGE 3% COMSATS INSTITUTE OF IT 3% UNIVERSITY OF CENTRAL PUNJAB 2%GC UNIVERSITY 2% SUPERIOR GROUP OF COLLEGES 2% IBA 2% THE SPIRIT SCHOOL 2% ALLIED SCHOOL 2%COTHM COLLEGE OF TOURISM & HOTEL MANAGEMENT 2% THE STREAM SCHOOL 2% BAHRIA UNIVERSITY 1% OTHERS 55% 244 Players were active during the Month
- 22. LDA CITY 19% ASF HOUSING 15% IMPERIAL HOMES 7% INDIGO HEIGHTS 7%ROYAL RESIDENCIA 4% PAKLAND BUILDERS 4% SAMAMA STAR MALL 3% KINGS PARK GWADAR 2% STAR MARKETING 2% S.A GARDEN 2% OTHERS 35% 119 Players were active during the Month
- 23. AFZAAL MEMORIAL FOUNDATION 1% AGHA KHAN NETWORK 42% ALAMGEER WELFARE TRUST 1% AMAN FOUNDATION 4%ARMY WELFARE TRUST 1% CHHIPA WELFARE 1% CHILD AID ASSOCIATION 1% CLINICAL TRAINING FOUNDATIO N 2% FATIMA FERTILIZER WELFARE 2% MIGRANT RESOURCE CENTRE 2% PPHI SINDH 13% REDO MEDICAL COMPLEX 7% USAID 23%
- 24. ASEEL COOKING OIL 0% BORGES OLIVE OIL 8% COMMANDER OIL & GHEE 38% COROLI CORN OIL 1%DALDA CORPORATE 8% DASTERKHUA N OIL & GHEE 1% EVA COOKING OIL 2% GAI OIL & GHEE 11% ITALIA OLIVE OIL 2% MAAN OIL & GHEE 4% MUNDIAL OLIVE OIL 6% SEASON CANOLA OIL 1% SHAMA OIL & GHEE 16% SUFI COOKING OIL 2%
- 25. GINSENG GREEN TEA 5% TAPAL FAMILY MIXTURE TEA 1% VITAL TEA 94%
- 26. BAKE PARLOR CUP CAKE 2% EURO BAKE CAKES 64% PEEK FREANS BISCUITS 34%