PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period July’15. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
2. Analysis: MediaTrack
About the Report:
This report doesn’t includes classified ads, Job opportunities, Tender and Notices.
For Magazines and Digest all type of advertisement monitored. 50+ Weekly /
Monthly Magazines and Digest monitor for this study.
To get the better understanding of Brand spending analysis are made separately
from Publications and Magazines.
About Mediatrack:
Mediatrack monitor the data from all major Publications of Karachi, Lahore,
Islamabad Hyderabad & Multan regions.
About the Report
7. PAGE WISE ANALYSIS
Newspapers
% Share of spent
BACK COVER
10%
BACK INSIDE
1%
CENTRAL SPREAD
1%
FRONT COVER
26%
FRONT INSIDE
7%GET FOLD
0%
INSIDE
55%
9. PUBLICATIONS vs MAGAZINES
% Share of spent
Mag
4%
Publications
96%
Magazine Analysis includes: Bio Monthly, Monthly & Weekly
Magazines and digests. Sunday Magazines of Publications are merge
with Publications
11. For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9
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