The document provides a monthly print media analysis report for March. It includes statistics on ad spending in major newspapers and magazines across various cities in Pakistan. The top categories, advertisers, and brands are outlined by percentage of ad spend. Newspaper analysis looks at spending breakdown by page and city. Magazine analysis examines top categories, advertisers, and brands. The report concludes with contact information for queries.

1. PRINT MEDIA Analysis
Monthly Report March 15

2. Print Media Report
Data Statistics
• Print media analysis are based on monitoring from 22 Major Publications
from Karachi, Lahore and Islamabad and 19 Leading Magazines / Digest .
• Analysis figures are combined from Publications and Magazine.
• Tariff rate applied for Spend analysis.

3. TOP 20 Categories
Newspapers
% share of spend
27%
10%
8%
6% 6% 5%
4% 3%
2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

4. 8% 8%
6%
5%
5%
4%
2%
2% 2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 Advertisers
Newspapers
% share of spend

5. 8%
5%
5%
4%
4%
2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 Brands
Newspapers
% share of spend

6. Page wise Analysis
Based on spend
BACK COVER
3%
BACK INSIDE
1%
FRONT COVER
25%
FRONT INSIDE
11%
INSIDE
60%

7. City Wise Analysis
Based on Spend
Hyderabad
1%
Islamabad
23%
Karachi
39%
Lahore
37%

8. English vs Urdu Publications Share
Based on spend
English
39%
Urdu
61%

9. Daily Analysis
Based on Spend
-
100
200
300
400
500
600
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Millions

10. Magazines/Digest Analysis based

11. TOP 20 Categories
19%
9%
7%
6%
5%
5%
4%
3%
3%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
GARMENTS/FEBRICS/LAWNS
HOSPITALS/HEALTH CLINICS/DAWAKHANA
MEDICINE
SHAMPOOS
FURNITURE
BEAUTY CREAMS / BEAUTY MASKS
DIGESTIVE
SHOES & SANDLES
BANKS
INSTITUTES
BEAUTY / MEDICATED SOAPS / FACE WASH
CORPORATE IMAGE
DETERGENT POWDERS
TOOTH PASTES
READY TO COOK FOODS
SAUCES/SEASONINGS/PICKLES
WATCHES/CLOCKS
MOBILE PHONE SETS/ACCESSORIES
HOTELS/MOTELS/RESTAURANTS
COOKING OIL & GHEE

12. TOP 20 Advertisers
9%
4%
4%
3%
3%
3%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
UNILEVER PAKISTAN LTD
PAKSON INTERNATIONAL PLASTIC INDUSTRIES (Pvt) Ltd
PAREESA LAWN
STIEFEL LABORATORIES PAKISTAN (PVT) LTD
LASANI
THE VITAMINS COMPANY
COSLAB PAKISTAN
SANA SAFINAZ GARMENTS
KHAADI LAWN
STYLO SHOES
ITTEHAD TEXTILE
NISHAT LINEN GARMENTS
SHANGRILA FOODS
CITY HERBAL CARE LABORATORIES
SNM LAWN DIN INDUSTRIES
BANK ISLAMI LTD
SERVIS INDUSTRIES LTD
WILLMAR SCHWABE GERMANY
PAKISTAN CIVIL AVIATION AUTHORITY
IQRA LABORATORIES

13. TOP 20 Brands
4%
4%
3%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
BOSS MOULDED FURNITURE
PAREESA LAWN
THE VITAMINS COMPANY
SUNSILK BLACK
SUN BLOCK 60
LASANI ALSOVINA
DOVE SHAMPOO
SANA SAFINAZ
KHAADI LAWN
STYLO SHOES
RIN DETERGENT WASHING POWDER
NISHAT LINEN GARMENTS
SHANGRILA HOT & SPICY KETCHUP & GREEN CHILLI SAUCE
SNM LAWN
BANK ISLAMI
LASANI ARQ-E-MEHZAL
ACNE AID BAR
KNORR NOODEL
PAKISTAN CIVIL AVIATION AUTHORITY
ORIENT REFREGERATOR

14. Color vs Black & White Ad spend Ratio
BLACK & WHITE
3%
COLOUR
97%

15. Page Type Analysis
Based on Spend
BACK COVER
9%
BACK INSIDE
5%
CENTRAL SPREAD
13%
FRONT COVER
5%
FRONT INSIDE
6%
GET FOLD
0.07%
INSIDE
62%

16. THE END
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9