- Karachi has 61% of total outdoor media installed, followed by Lahore at 23%. Islamabad and Rawalpindi have the lowest percentages. - The most common hoarding size is 20x10, followed by 60x20 and moppy boards which provide maximum brand exposure. - Creative branding on roundabouts and green belts offer the fewest outdoor advertising opportunities.

2. Panel Analysis - National
 KHI has 61% of total Media installed in KLI.
 Followed by Lahore.
 However Islamabad and Rawalpindi share
lowest percentage of OOH media
exposure.
 20 x 10’s are the most common hoardings
installed.
 Followed by 60x20’s and Moppy's to
provide brands with maximum exposure.
 Creative branding on roundabouts and
green belts are the least in terms of OOH
advertising opportunities.
9%
61%
23%
7%
ISLAMABAD KARACHI
LAHORE RAWALPINDI
22%
5%
16%
3%
6%
4%
19%
0.3%
1%
11%
2%
5%
3%
4%
0.3%
20x10
45x15
60x20
90x30
MISC Size
BRIDGE PANEL
BUS SHELTER
DIGITAL
GANTRY SIGN
MOPY
OTHERS
POLE SIGN
PYLON
STREAMER
T-SIGN
Panel Split %

3. 51%
19%
11%
5% 4% 4% 3% 2% 1%
62%
11%
15%
3% 2%
5%
1% 2% 0.4%
Element% Target GRP %
• Billboards Mopy’s & Bridge
Panels remain the most
effective mediums – across
Pakistan
• Bus Shelters only become
effective in lower SEC’s
however on a broad base
they are least effective
medium
• Within billboards 60x20’s
remain the most effective size
51%
19%
11%
5% 4% 4% 3% 2% 1%
61%
13% 10%
4% 2% 5%
1% 3% 1%
Element% ReachTarget %
Grp’s & Reach Analysis - National

4. Panels vs Grp’s & Reach - Islamabad 32%
28%
13%
9%
7% 6%
3% 2%
29%
26%
14%
6% 6%
14%
3% 2%
Elements % Target GRP %
32%
28%
13%
9% 7% 6%
3% 2%
30%
25%
12%
6% 6%
14%
4% 3%
Elements % ReachTarget %
• Islamabad is the only city
where panel distribution is
equal across all mediums.
• More Focus on smaller
mediums.
• Bridge Panels remain the
most effective medium.
• Pylons and Bus Shelters
generate the highest Reach &
Grp’s.

5. 57%
15% 12%
6% 4% 3% 2% 1%
63%
16%
8%
3% 5%
1% 3% 0.4%
BILLBOARDS MOPY BUS
SHELTER
POLE SIGN BRIDGE
PANEL
STREAMER OTHERS GANTRY
SIGN
Elements % Target GRP %
57%
15% 12%
6% 4% 3% 2% 1%
63%
12% 10%
4% 6%
2% 3% 1%
BILLBOARDS MOPY BUS
SHELTER
POLE SIGN BRIDGE
PANEL
STREAMER OTHERS GANTRY
SIGN
Elements % ReachTarget %
Panels vs Grp’s & Reach - Karachi
• Billboards Take major share in
Panel distribution.
• They also remain the most
effective medium along with
Bridge Panels.
• Bridge Panels also generate
good reach within the city.

6. 41% 39%
9%
5% 2% 1% 1% 1% 1% 0.3%
57%
28%
5% 5%
1% 1% 1% 1% 0.4% 0.4%
Elements % Target GRP %
41% 39%
9%
5%
2% 1% 1% 1% 1% 0.3%
52%
33%
5% 5%
1% 1% 1% 1% 0.5%
0.3%
Elements % ReachTarget %
Panels vs Grp’s & Reach - Lahore
• Billboards and Bus shelters
are the most common
mediums available.
• Billboards remain the most
effective medium.
• In terms of Reach streamers
also are a good medium.

7. 85%
4% 4% 2% 2% 1% 1% 1%
91%
1% 3% 1% 2% 1% 1% 0.3%
Elements % Target GRP %
85%
4% 4% 2% 2% 1% 1% 1%
91%
1% 3% 2% 3% 1% 1% 0.1%
Elements % ReachTarget %
Panels vs Grp’s & Reach - Rawalpindi
• Billboards contribute to about
85% of the total mediums
installed.
• Second largest medium is
Pylons which contribute to
only 4%.
• Billboards remain very
effective contributing over
90% in terms of Reach &
Grp’s.

8. Age Ranges 12 To 55+

9. Age 12–15 – City & Panel
3%
90%
5%
2%
Target GRP % - City
ISLAMABAD KARACHI LAHORE RAWALPINDI
2%
87%
8%
3%
Target Reach % - City
ISLAMABAD KARACHI LAHORE RAWALPINDI
60.5%
4.9%
11.8%
0.1% 0.5%
13.4%
2.2% 3.9%
0.6% 2.0% 0.1%
Target Reach % - Elements
59.0%
5.1%
8.0%
0.1% 0.4%
20.3%
1.5% 3.3% 0.8% 1.5% 0.0%
Target GRP % - Elements

10. Age 16-24 – City & Panel
2%
78%
16%
4%
ReachTarget %
ISLAMABAD KARACHI LAHORE RAWALPINDI
2%
87%
8%
3%
Target GRP %
ISLAMABAD KARACHI LAHORE RAWALPINDI
61.0%
4.9%
13.3%
0.1% 0.6%
10.5%
2.5% 3.7%
0.7% 2.4% 0.2%
Reach Target %
61.7%
4.8%
9.9%
0.1% 0.3%
15.7%
2.4% 2.9% 0.5% 1.5% 0.1%
Target GRP %

11. Age 25-34 - City & Panel
3%
79%
15%
3%
ReachTarget %
ISLAMABAD KARACHI LAHORE RAWALPINDI
2%
84%
11%
3%
Target GRP %
ISLAMABAD KARACHI LAHORE RAWALPINDI
60.5%
4.9%
13.3%
0.1% 0.7%
10.5%
3.0% 3.7%
0.7% 2.4% 0.1%
ReachTarget %
61.6%
4.7%
10.6%
0.1% 0.5%
14.6%
2.5% 2.9% 0.7% 1.7% 0.1%
Target GRP %

12. Age 35-44 – City & Panel
2%
81%
13%
4%
ReachTarget %
ISLAMABAD KARACHI LAHORE RAWALPINDI
3%
86%
8%
3%
Target GRP %
ISLAMABAD KARACHI LAHORE RAWALPINDI
61.5%
5.8%
13.2%
0.1% 0.6%
10.0%
2.3% 3.5%
0.7% 2.1% 0.2%
ReachTarget %
63.2%
5.8%
11.7%
0.1% 0.4%
12.0%
1.6% 2.6% 0.8% 1.6% 0.1%
Target GRP %

13. Age 45-54 – City & Panel
3%
72%
22%
3%
ReachTarget %
ISLAMABAD KARACHI LAHORE RAWALPINDI
3%
69%
24%
4%
Target GRP %
ISLAMABAD KARACHI LAHORE RAWALPINDI
59.9%
4.9%
15.6%
0.2% 0.8%
9.4%
2.2% 3.4% 0.8% 2.7% 0.2%
ReachTarget %
61.5%
4.4%
13.0%
0.2% 0.7%
12.3%
1.8% 2.5% 1.0% 2.3% 0.2%
Target GRP %

14. Age 55+ City & Panel
2%
86%
9%
3%
ReachTarget %
ISLAMABAD KARACHI LAHORE RAWALPINDI
3%
87%
7%
3%
Target GRP %
ISLAMABAD KARACHI LAHORE RAWALPINDI
62.0%
5.5%
12.5%
0.1% 0.7%
9.1%
3.0% 4.1%
0.6% 2.3% 0.1%
ReachTarget %
61.2%
5.5%
10.8%
0.1% 0.6%
12.2%
3.6% 3.4% 0.9% 1.7% 0.1%
Target GRP %

15. SEC A To E

16. SEC-A City & Panel
2%
83%
12%
3%
ReachTarget %
ISLAMABAD KARACHI LAHORE RAWALPINDI
2%
92%
5%
1%
Target GRP %
ISLAMABAD KARACHI LAHORE RAWALPINDI
60.6%
5.3%
12.8%
0.1% 0.4%
10.9%
2.9% 4.0%
0.7% 2.2% 0.1%
ReachTarget %
59.1%
5.2% 7.7%
0.1% 0.3%
18.9%
3.7% 3.2%
0.5% 1.2% 0.0%
Target GRP %

17. SEC-B City & Panel
2%
82%
13%
3%
ReachTarget %
ISLAMABAD KARACHI LAHORE RAWALPINDI
3%
85%
9%
3%
Target GRP %
ISLAMABAD KARACHI LAHORE RAWALPINDI
62.3%
4.7%
11.2%
0.1% 0.5%
13.7%
1.5% 3.1% 1.0% 1.8% 0.1%
Target GRP %
61.3%
5.1%
13.0%
0.1% 0.7%
10.5%
2.2% 3.8%
0.7% 2.4% 0.1%
ReachTarget %

18. SEC-C Panel & City
2%
81%
14%
3%
ReachTarget %
ISLAMABAD KARACHI LAHORE RAWALPINDI
3%
85%
9%
3%
Target GRP %
ISLAMABAD KARACHI LAHORE RAWALPINDI
60.9%
4.9%
13.0%
0.1% 0.7%
10.9%
2.7% 3.7%
0.6% 2.2% 0.2%
ReachTarget %
61.7%
4.9%
11.0%
0.1% 0.5%
14.6%
1.7% 2.9% 0.8% 1.7% 0.1%
Target GRP %

19. SEC-D Panel & City
3%
79%
15%
3%
ReachTarget %
ISLAMABAD KARACHI LAHORE RAWALPINDI
3%
86%
8%
3%
Target GRP %
ISLAMABAD KARACHI LAHORE RAWALPINDI
60.8%
5.0%
13.1%
0.1% 0.7%
10.5%
2.9% 3.6%
0.8% 2.3% 0.2%
ReachTarget %
63.2%
4.8%
10.1%
0.1% 0.4%
13.5%
2.7% 2.7% 0.7% 1.6% 0.1%
Target GRP %

20. SEC-E Panel & City
3%
75%
18%
4%
ReachTarget %
ISLAMABAD KARACHI LAHORE RAWALPINDI
2%
80%
14%
4%
Target GRP %
ISLAMABAD KARACHI LAHORE RAWALPINDI
61.1%
5.3%
14.2%
0.1% 0.6%
9.3%
2.4% 3.5%
0.6% 2.5% 0.2%
ReachTarget %
61.1%
5.3%
14.2%
0.1% 0.6%
9.3%
2.4% 3.5%
0.6% 2.5% 0.2%
ReachTarget %