1. Paige Ward IG4 Evaluation
Horror Alice In Wonderland Photography.
The first task I was given by my tutor (Iain) was
to produce a mind map which included different
media products such as music video, short film,
radio, advert and photography. From each media
product I thought of different ideas which I could
produce for my final major project. Then I chose
which media product I was going to produce for my
final major project which was Horror Alice in
Wonderland Photoshoot. I did some research on my
idea and looked at other photographers
photographs. For my research I produced a Power
Point which included setting, the characters, costumes, props and etc… I also made a pinterest account to
‘pin’ photographs I liked and wanted to relate my photographs to once I produced them. I also looked at
clips of the films off Youtube to see what scenes I liked best
and which scenes I wanted to relate my photographs to most, for
example ‘The Mad Hatters tea party.’ Once I had an exact idea
of what I was going to do and what techniques I was going to use
I had to produce a detailed proposal for my tutor to see, the
proposal included what media product I planning on producing,
synopsis of idea, target audience, target audience needs, How
will I meet their needs and what techniques I’m going to use.
Then I had to write a script on celtx which was no longer 3
minutes. The script included everything off
my proposal but in less detail, it was only
allowed to include the information needed,
once I finished completing my script I had to
pitch it to my tutor (Iain), next lesson he
told me the grade I achieved pitching my
idea and also if he approved which he did.
When I finished all the above tasks I knew
exactly what I was going to produce for my final major project, so I started to
complete detailed primary and secondary research. I produced the research using
PowerPoint, Mind genius and Prezi. I also analysed the book, film, photographers and
previous photographers work. Once I completed this I created a survey on survey
monkey to see what other people and my target audience thought of my ideas, creating
this survey gave me an insight of what my target audience would want to see in my
photographs and also how they’d like to see them presented. I finished all of my
research and planning so I had to start my pre-production. This included risk
assessments and location recognisance.
Time management and problem solving:
I made a table which included exactly where and when my Photoshoots are, I had to think about when my
models will be free and when I can book a camera out. Before going on the day I also had to check the
weather and other things to make sure I could stick to my plans. I didn’t completely stick to this table
because I moved my Photoshoots around due to weather, models not being free. Also while I was producing
all of my work I had to keep up to date with my production diary, so I had to manage my time correctly and
remember to complete it after each task I completed.
My first Photoshoot was planned well and I managed my time correctly, the only problem I had was the
weather. Instead of sticking to the original time of the Photoshoot I told my models we’d go around 2
hours later if the rain stopped, which it did. I took around 100 photographs during my first Photoshoot, I
put a contact sheet of them into word and circled and analysed which photographs I was edit and why. I

2. Paige Ward IG4 Evaluation
Horror Alice In Wonderland Photography.
didn’t use all of my chosen photographs but I did use majority of them, I startedediting my photographs
using different techniques, I also shown my step-by-step editing on the PowerPoint I produced.
Production skills I have newly acquired and existing skills I have further developed:
During editing I developed on my Photoshop skills and I also looked at step-by-step edits online to follow
which helped me learn new skills. I also tried some new techniques while taking my photographs for
example ‘Depth of Field’, I think I achieved this and have taken some of my Photographs at professional
standards while using this Photography technique. The second Photoshoot I produced didn’t go aswell as my
first because I didn’t stick to my plan. I did get some photographs at professional standards though. The
longest I could book the photography studio for was 40 minutes, but because both of my models were
10/15 minutes late I only had around 20 minutes in the studio. I took around 60/70 photographs but I
didn’t like majority of them. I also tried retaking certain Photographs I’d taken in my first Photograph, for
some of my photographs this worked well and it also helped me see what setting the Photograph looked
better in. I did plan to do a third Photoshoot but I didn’t go forward and do it because I didn’t think I
needed to, I had around 200 Photographs at professional standards.
Technical quality of final product:
I used a variety of camera angles on both of my final Photoshoots, and I think I achieved some of them
such as depth of field. I used this photography technique because I think it make photographs look
professional and it also makes your eye focus on a certain part of the photograph, my photographs are eye
catching. I edited my photographs on Photoshop and tried editing them to make them to look more fantasy,
this didn’t work on some photographs but I did succeed on some of my chosen ones, such as the photograph
below where Alice is being chased by the Rabbit. From my edited Photographs I chose 7 Photographs for
my Final Photographs, I edited each Photographs in 2/3 different ways to see how I liked them edited
best. This helped me choose from certain photographs because it was hard narrowing it down from 200 to
7 photographs. I also looked at which Photographs told the story best and also shown that I kept to my
original intentions for my Photoshoots. I made sure each photograph was at professional standards and also
made sure the photographs had good composition, I had to crop some of the chosen photographs down to
do this. The editing on all of my chosen photographs wasn’t too complicated but I did try different things
on each such as black and white edits, making my own filters and slightly changing the colours for certain
photographs, I had to make sure none of them were over edited.

3. Paige Ward IG4 Evaluation
Horror Alice In Wonderland Photography.
Reaching your target audience:
Once I chose one of each edit from my final chosen Photographs and analysed them I uploaded them onto a
separate blog for when I’m sending out my next survey for my target audience to give me feedback on my
final photographs. This is my link to the blog I produced which only included my final photographs
http://finalmajorprojectproduction.blogspot.co.uk/.
I produced a questionnaire on surveymonkey.com to get my target audiences feedback here is the link to
my questionnaire: https://www.surveymonkey.com/s/Y2RXZLK. The first question I asked was ‘My target
audience is teens and young adults who like Photography, after looking at my blog do you think I’ve met the
needs of my target audiences?’ 14 people completed my questionnaire in total and all 14 of them said I did
meet my target audience’s needs. I also asked if they thought all of my Photographs are at professional
standards, I thought I achieved my Photographs at professional standards and all 14 of them also agreed.
Even though for some of my Photographs I used simple editing techniques 14 people out of my target
audience said I used good editing techniques. The fourth question I asked was ‘Do you think my
Photographs tell a story?’ all 14 said my Photographs did tell a story, I also added a comment box which
asking which Photographs they thought told a story, the main Photograph people have chosen is the one
where the Rabbit is Chasing Alice over the field. Two people also said that all of my Photographs tell a
story. This print screen shows some of their chosen Photographs.
The last question I asked was if I could have presented my photograph in a better way, this was the main
question I was going to take the feedback off because I wasn’t sure I liked how I presented the
Photographs and did think I could have done it in a better way. 11 people said there wasn’t a better way to
present my Photographs and the other 3 said I there is a better way and also commented their opinions in
the comment box. This print screen shows all 3 comments.
Creating this survey helped me get feedback on my photographs and also shown me that I achieved my
target audience’s needs. The questions also gave me an insight on which photograph they preferred and
also how they would like my Photographs to be presented. The only reason I didn’t change how they’re
presented is because majority of the people who completed my questionnaire said it couldn’t be presented
in a different way but the 3 comments did make me think about different ways to present it.
How closely your final product matches your original intentions:
I didn’t completely stick to the same idea I originally had on my final major project proposal, I stuck to it
as much as I could. Even though I was 100% sure on my idea and knew exactly what I wanted I change some
of my ideas from the feedback I got on my questionnaires and also the feedback from the tutor and other
students in my class. I am pleased with my overall result of photographs and I am glad I didn’t completely
stick to my original ideas.
Summary conclusion:

4. Paige Ward IG4 Evaluation
Horror Alice In Wonderland Photography.
If I were to do this assignment again I would stick to the same idea’s but I’d think more about my time
management because all three planned Photoshoots didn’t go to plan because the first was 2/3 hours later
than planned, the second was around 1/2 weeks later than planned and the last didn’t even go ahead. I
spent majority of my time editing which was good but I think I should have spent some more time taking
Photographs. Also if I were to do it again I would do some surrealism editing, I did put it into my
techniques on my proposal but I didn’t edit any of my Photographs this way because it didn’t work with the
ones I tried. I like my final collection of Photographs and I think I completed this assignment at
professional standards and met all of my target audience’s needs.