ANOVA is a small shop of optimization experts who work with you to find the perfect balance between price and quality instead of simply dumping leads on our buyers. This slideshare illustrates how ANOVA is different.

1. 1
M E R C H A N T P R O C E S S I N G L E A D S

2. 2
We use a combination of audiences based
on proprietary data mixed with a wide-
range of targeting in several segments.
DEMOGRAPHIC:
Location, home, work, language, family,
life events, generation, gender, age, etc..
INTEREST:
Hobbies & activities, business & industry,
technology, etc…
BEHAVIOR:
Device usage, travel, business-to-business,
job role, residential prof iles, purchase
behaviors, websites visited, etc
TARGETING
C A M P A I G N
NAME
BUSINESS NAME
10-DIGIT PHONE
EMAIL ADDRESS
BUSINESS TYPE
BUSINESS VOLUME
TCPA COMPLIANCE DISCLAIMER
*If using call center or robo-dialer
In order to capture data, the initial form
will have no f iltering (won’t kick anyone
out) for the f irst batch of leads.
This enables us to proper data analysis on
the campaign to make adjustments f rom.
LEAD
CRITERIA
F O R M / L A N D I N G P A G E
MERCHANT
PROCESSING
CAMPAIGN
OVERVIEW

3. 3
MINIMUM INVESTMENT.
COMPLETE RETURN.
C A M P A I G N O V E R V I E W
A f te r i n i t i a l b a tc h o f l e a d s , a d j u s t m e n t s m a y b e m a d e f o r a l o n g e r te r m ,
h i g h e r - v o l u m e a g r e e m e n t .
L E A D S M AY B E P U R C H A S E D I N B AT C H E S O F 5 0 M I N I M U M Q U A N T I T Y
$50
For the f irst batch leads.
COST PER LEAD
$5,000
100% of investment
returned in leads, no matter
the cost.
INITIAL COMMITTMENT
100
Leads are real-time, in the
desired geo and interested
in the offer.
EXCLUSIVE LEADS
$0
Our goal is to build long-
term relationships with
happy clients.
START UP FEES

4. 4
A U D I E N C E B U I L D D E S I G N & D E V E L O P M E N T C A M P A I G N S E T U P
R e s e a rc h a n d d eve lo p
a u d i e n c e d a ta a n d
ta rg et i n g s t ra te g i e s .
C re a te a d a s s et s , d e s i g n &
d eve lo p la n d i n g p a g e, a n d
i n s ta l l ca m p a i g n t ra c k i n g .
S e le c t p la t fo r m a n d
s t r u c t u re ca m p a i g n
o b j e c t i ve s , b u d g et s , &
c re a t i ve a s s et s .
LEAD GENERATION & DELIVERY
C A M P A I G N O V E R V I E W
T h e b e l o w d i a g r a m r e p r e s e n t s a g e n e r a l p r o g r e s s i o n o f s e t u p i te m s to c r e a te t h e a c c o u n t , s t a r t t h e c a m p a i g n , a n d s e t u p l e a d
d e l i v e r y a n d r e p o r t i n g r e q u i r e m e n t s .
C A M PA I G N
A N A LY S I S
G a t h e r K P I s a n d d a t a
s u r r o u n d i n g p r e v i o u s &
c u r r e n t c a m p a i g n .

5. 5
A P I I N T E G R A T I O N D E L I V E R Y A L E R T S C A M P A I G N R E P O R T I N G
I f n e e d e d , d eve lo p m e n t
w i l l b e d o n e to i m p o r t
le a d s i n to a v a i la b le
c u s to m e r- s i d e s y s te m s .
W i t h o r w i t h o u t A P I
I n te g ra t i o n , a le r t s w i l l b e
t r i g g e re d u p o n n ew le a d
d e l i ve r y . Th i s i s u s u a l l y
d o n e t h ro u g h e ma i l .
R e g u la r re p o r t i n g o n
ca m p a i g n p e r fo r ma n c e w i l l
b e p rov i d e d i n i n te r v a l s
re la t i ve to le a d vo l u m e
a n d s p e n d .
N E W C L I E N T
S A L E S
A n a l y s i s o f p e r f o r m a n c e
a n d r e t u r n to t h e s t a r t to
m a ke a n y a d j u s t m e n t s
LEAD GENERATION & DELIVERY
C A M P A I G N O V E R V I E W
T h e b e l o w d i a g r a m r e p r e s e n t s a g e n e r a l p r o g r e s s i o n o f s e t u p i te m s to c r e a te t h e a c c o u n t , s t a r t t h e c a m p a i g n , a n d s e t u p l e a d
d e l i v e r y a n d r e p o r t i n g r e q u i r e m e n t s .

6. 6
MEET MR. JOHN DOE
Y O U C A N W R I T E H E R E
A c o m p a n y i s a n a s s o c i a t i o n o r c o l l e c t i o n o f i n d i v i d u a l s , w h e t h e r n a t u r a l p e r s o n s , l e g a l p e r s o n s ,
o r a m i x t u r e o f b o t h . Co m p a n y m e m b e r s s h a r e a c o m m o n p u r p o s e a n d u n i te i n o r d e r to f o c u s .
A company is an
association or
collection of
Y O U R T I T L E
A company is an
association or
collection of
Y O U R T I T L E
A company is an
association or
collection of
Y O U R T I T L E
A company is an
association or
collection of
Y O U R T I T L E
A company is an
association or
collection of
Y O U R T I T L E
A company is an
association or
collection of
Y O U R T I T L E
A company is an
association or
collection of
Y O U R T I T L E
A company is an
association or
collection of
Y O U R T I T L E
A company is an
association or
collection of
Y O U R T I T L E

7. 7
THREE INGREDIENTS.
THREE MONTHS.
C A M P A I G N O V E R V I E W
We r e c o m m e n d s t i c k i n g w i t h a c a m p a i g n f o r 3 m o n t h s . T h i s i s u s u a l l y e n o u g h t i m e to g a t h e r e n o u g h
s t a t i s t i c a l l y - s i g n i f i c a n t d a t a to d i a l i n t h e t h r e e m a i n i n g r e d i e n t s o f a s u c c e s s f u l c a m p a i g n .
We test different audiences
against each other to see which
produces the highest quality.
A U D I E N C E
We test many different ad
creatives and ad types to learn
which user’s respond to best.
A D S
We run A/B tests on our
landing page(s) to increase
conversion rate and quality.
L A N D I N G PA G E

8. 8
GETTING STARTED IS AS
EASY AS 1,2,3
N E X T S T E P S
R e a c h o u t to y o u r s a l e s r e p to s e c u r e y o u r e xc l u s i v e l e a d b u y !
1. Accept proposal and determine first batch quantity.
2. Requirements discovery call for lead posting & alerts.
3. Sign contract & purchase first batch.