This ppt details the product development, innovation, import substitution and make in india initiatives.

1. New Product Development,
Copy Rights , Design &
Development for Import
Substitution
Dr. Padmanabhan K, SMEC

2. New Products !

3. Some New Products
• How about a pen that is also a torch light,
digital clock, mobile phone, iPod, web cam,
laser pointer, alarm and a scale !
• How about a mobile phone that is user
specific ? An engineer’s phone, a doctor’s
phone, a manager’s phone, an accountant’s
phone with the right applications, like a
design analysis software, a BP monitor, a skill
measuring tool or an android Tally !

4. Some New Products
• A new method to process clean drinking water from plastic
landfills that work through the principle of reverse osmosis !
• To synthesize a new plastic or its composite from bio
resources for electronic encapsulation, interconnects and
moulding purposes.
• To manufacture and assemble a servant maid robot that is
affordable.
• To find solutions for critical ailments through drug
development.
• To find an all Indian answer to Windows OS, similar to the
Indus OS in place of Android for regional languages.

5. A case study of a new product !

6. 6
Cashew Nut Shell Oil as Composite
Matrix Material
• Cashew nut shell oil can
be polymerized using
acids, toluene as inhibitor
and formaldehyde at 120
celsius.
• A tough and strong
maroon coloured matrix !

7. 7
Composition of CNSL

8. CNSL Matrix Material
8

9. Levels of the Developmental Process

10. Bloom’s Taxonomy of Development

11. Copyrights

12. Copyrights
• The exclusive and assignable legal right, given to the
originator for a fixed number of years, to print, publish,
perform, film, or record literary, artistic, or musical
material.
• Copyright is a legal right created by the law of a country
that grants the creator of an original work exclusive
rights for its use and distribution. This is usually only for a
limited time. The exclusive rights are not absolute but
limited by limitations and exceptions to copyright law,
including fair use. A major limitation on copyright is that
copyright protects only the original expression of ideas, and
not the underlying ideas themselves.
• It is a form of intellectual property, territorial and limited.

13. Copyrights
• Copyrights related to publications
• When the author retains the rights
• When the author ceases to possess any rights
• When the rights are shared or partial.
• When permission is required to publish from your
own copyrights .
• When you have to pay to publish from your own
earlier published work , the copyright issues !

14. Copyright Forms

15. Copyright Forms
(ICAAMM-2016)
COPYRIGHT FORM
Title of paper:
Paper ID:
Name of the Author:
The undersigned hereby transfer any and all rights in and to the paper included without limitation all copyrights
to the International Conference On Advancements in Aeromechanical Materials for manufacturing (ICAAMM-
2016). The undersigned hereby represents and warrants that the paper is original and that he/she is the author
of the paper, except for material that is clearly identified as to its original source, with permission notices from
the copyright owners where required. The undersigned is responsible for all disputes/claims from original author
if his/her paper is having any plagiarism in its contents/tables/charts/figures. Also, the undersigned represents
that he/she has the power and authority to make and execute this assignment.
Note: This document should be signed by the Author.
Signature and Date:
Authors Name and Designation:

16. Self-Plagiarism and Copyrights !
Pay for your copyrights if you are writing a book from your papers !

17. Design-
It is the complete information
that you require to produce a
product or render service.

18. The Design Process

19. Import Substitution

20. Reliance beats other UHMWPE Fibres !
• Reliance research has recently
developed a synthetic high
performance fibre that is a better
performer than the currently
available Dyneema and Spectra
varieties. This is a classic case of
import substitution.

21. IC PACKAGING TECHNOLOGY
SPEL Semiconductor Ltd
India

22. About SPEL
• Established in 1988. Good Profitability track record. Listed on BSE.
• India's 1st & only Semiconductor IC Assembly & Test Company
• World Class Facility Maintaining International Quality Standards
• Full Turnkey Solutions – Back grind to Drop Ship
• 100% EOU. 30 Customers & growing.
• Competing extremely well with Sub cons in APAC Countries
• Substantial growth in Volumes

24. Process Flow

26. 26
3D Model 64L
With encapsulation
Without encapsulation

27. 27

28. 28

29. 29
Failure theory for 4x4mm
24L TQLMP
Peak conditioning i.e 125°C for 24 hrs
X stress in MPa = 70.509
Y stress in MPa = 98.811
XY shear stress in MPa = 45.793
Tensile strength in MPa =27.01
Compressive strength in MPa = 28.47
Shear strength in MPa = 13.5
Tsai – Wu Failure theory: 22.29> 1
Azzi-Tsai-Hill theory: 22.047(Tensile) / 21.083(compressive) > 1
Design is unsafe.

30. Plastic Strain
30
Total strain ≈ 0.00097656
Shear stress XY plane ≈
1.504614MPa
Estimated plastic strain ≈
0.00083977
Fig : Total equivalent strain (36L)

31. Coffin Manson Plots for the ICs
31
The weakest bi material interface at which delaminations occur first is the
copper lead frame-encapsulant pad area.
Most of the preconditioning experiences have revealed that more than
90 % of the failures occur in the pad area interface. The following plot ,
thus, is a Coffin –Manson fatigue graph created to predict the life time
of an IC package investigated here.
Figure : The Coffin-Manson Plot for the three ICs.

32. 32
Design Philosophy
Pyramidal Substantiation
The product ,we
hope,
is reliable
The sub-assemblies
and the
assemblies
are tested the least
The subcomponents and
components
are tested less often
The test specimens are tested more often

34. MAKE IN INDIA – TURNING VISION INTO REALITY
An initiative designed to facilitate investment,
foster innovation, protect intellectual property,
and build best-in-class manufacturing
infrastructure
Aimed at creating 100 million jobs over the
next decade and bringing manufacturing
up to 25% of Indian GDP

35. MAKE IN INDIA-ACHIEVEMENTS PAST 1 YEAR
48%
India's Position in the Rating of The World's Fastest Growing
Economies – IMFreport,April 2015
1
India's Rank Amongst The World's Topmost Investment
Destinations, From 110 Countries polled – Baseline profitability
Index, 2015
1
India's Position Amongst 100 Countries On The Growth,
Innovation And Leadership Index – Frost & Sullivan, 2015
India's Position Amongst World’s Best Prospective
Investment Destinations – UNCTAD report, 2015
The Increase In Year-on-year Growth In Foreign Direct
Investment Inflows Recorded For The Period October
2014 To April 2015 – PIB, India, 2015
3
1
The Number Of Government Services That Can Be Availed Of
By An Investor At A Single Window Online Portal20

36. MAKE IN INDIA – KEY IMPACT – GROWTH IN FDI
Top 5 destinations —
H1 2015
Country Capex ($bn)*
India 31
China 28
US 27
UK 16
Mexico 14
Source: fDi Markets.
As per the FDI Markets, a Financial
Times, London data service -India has
surpassed China and the US to take
the pole position in attracting largest
FDI in the first half of 2015
India is in pole position to pass both China and the
US in the FDI league tables this year

37. MAKE IN INDIA– KEY IMPACT – IMPROVING
COMPETITIVENESS
India has jumped 16
places in the World
Economic Forum’s Global
Competitiveness Report
2015-16 - a result of the
positive way in which the
current government is
viewed by investors.
The rankings show India
ranked 55 out of 140
countries - an improvement
over last year’s 71 out of
144

38. Make in India initiative

39. Make in India - impact on FDI (Oct - Jul)

40. FDI inflows in India – top sectors (2014-15)

41. India at the heart of frugal engineering
Low cost but not low tech!
General electric’s Mac 400 electro cardio graph (ECG) Machine
{1500$ instead of 10000$ for its predecessor. Cost of ECG just 1$}
Heart surgery costs between 2000$ & 5000& as compared to
20000-100000$ in US
Jaipur foot for US $45 and jaipur knee for US $20 - 50 top
inventions
of the world – Time magazine
Mangalyaan – Mars orbiter mission US 73 Million – 1/10th the cost of
any previous Mars mission.

42. India - design & innovation
A large consumer market
Large B2B market; One of the largest business to
govt markets
India - an innovation lab for companies
combining technology, design, innovation

43. India - a vibrant nation of startups
Fastest and third largest ecosystem in the world
Technology product, digital & manufacturing
startups projected for rapid growth
10 fold increase in access to capital through
VC’s, angel investment and seat funding
Nation of job creators rather than job seekers
India is in the midst of a startup boom

44. India - an R&D powerhouse
Leading offshore destination for engineering and R&D services
Talent, technology & emerging market imperative during R&D growth.
Resurgence in the number of R&D centers, almost 10,000 companies
employing 5,00,000 Indians.
New Govt. initiatives in Skill development and employability.

45. .Construction:
Approx. USD 650 billion
required for urban
infrastructure over the next 20
years
Defence:
Up to 49% FDI is now allowed
under the government route and
beyond 49% with the approval of
cabinet committee
Electrical Machinery:
The industry has grown close to
USD 25 billion. It contributes 1.4%
to the nation’s GDP and 10% to
the manufacturing growth.
Electronic Systems
Expected demand to reach
USD 400 Billion by 2020,
aided by government
schemes
Food Processing:
National Food Processing Policy
aims to increase the level of food
processing from 10% in 2010 to
25% in 2025.

46. Leather:
Total production value of US$11
bn with great potential for exports
and a huge domestic market
Media and Entertainment:
The industry is expected to
register a CAGR of 14.2%,
reaching INR 1785.8 Billion in
2018
Mining:
India has vast minerals
potential with mining leases
granted for longer durations
of 20 to 30 years
Oil and Gas:
Threefold increase in energy
demand expected in India by 2035 to
1,516 mn tonnes of Oil Equivalent
from 563 mn Tonnes of Oil Equivalent
in 2012.
IT & BPM:
The IT-BPM sector
constitutes 8.1% of the
country’s GDP and
contributes significantly to
public welfare

47. Ports:
Special Economic Zones are being
developed in close proximity to several
ports – comprising coal-based power
plants, steel plants and oil refineries
Railways:
100% FDI under the auto route
in the railway infrastructure
segment
Roads and Highways:
Extensive road network of 4.86
mn kms: 2nd largest in the world
Pharmaceuticals:
Expected to rank among top
3 pharmaceutical markets in
terms of incremental growth
by 2020.
Renewable Energy:
India stands fifth in the world in
the overall renewable energy
capacity installation with an
installed capacity of 33,792MW

48. Textiles:
India has the second-largest
manufacturing capacity globally.
Thermal Power:
4 ultra mega power projects
awarded and five more ultra
mega power projects), under the
plug and play model will be set up
with total investments of ₹1 trillion
Tourism:
Foreign tourist arrivals to
India has risen 7.1% to 7.5
million in 2014.
Wellness:
The sector is growing at 20% from
year to year and is projected to
amount to INR 162 Billion in 2014
Space:
India is a world leader in low
cost space exploration and
Indian space program stands
out as the most cost effective
in the world

49. INNOVATE IN INDIA
AND

50. Bibliography
• David G. Ullman, The mechanical Design Process, McGraw-
Hill.
• George E Dieter, Engineering Design, McGraw-Hill.
• Shigley’s Mechanical Engineering Series, McGraw-Hill.
• Kevin Otto and Christian Woods, Product Design,
• James Bralla, Handbook of Manufacturing Processes,
Industrial Press Inc.
• Geoffry Boothroyd , Product Design for Manufacture and
Assembly, 2002.
• Anil Mittal et.al., Product Development, Butterworth
Heinemann.
• PM of India, Honourable Shri Narendra Modi.