1. FUTURE OF RETAIL
What is the next retail format for Belgium?
“ The secret of successful retailing is to give your customers what they want.
And really, if you think about it from your point of view as a customer, you
”
want everything.
Sam Walton, Founder of Wal-Mart
Céline Abi Abdallah, Pablo Castiel Gazier, Christophe Mertens, Ali Panahandeh, Olivier Van den Biggelaar, Lucine Yesayan Quantitative Survey - Data Report - 11/01/2011

2. FUTURE OF RETAIL
AGENDA
1. Retail Formats
2. Main Results
3. In-Depth Results
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3. FUTURE OF RETAIL
RETAIL FORMATS 1/2
Shopping Everywhere Consumer is the Boss
• Consumers choose future products
• Everything in the street, at a on the shelves from retailer’s
friends’ house or at work is an propositions.
item you can buy, swap or sell.
• They can also suggest their own
• Just scan the item (e.g. take a products.
picture) and the brand,
description, price, availability,
location, reviews will show up!
• Price of the products is also
adapted live, given current
The whole world becomes a shop The consumer selects products demand, offer and inventories.
The Discovery Store
Your Design
• A shop where you can create • Green food, fair trade and fresh
your own clothes or your farm products.
home interior using the
different variety of fabrics, • Touch screen and smartphone
colours and basic elements. are displaying information on
products.
• 3D-scanner or hologram
technology allows to scan • Large kitchen in the center of the
consumers body and virtually store.
Digital dressing try on their own creations. Shopping means learning
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4. FUTURE OF RETAIL
RETAIL FORMATS 2/2
Theme Park/ Shop fusion The convenience store chain
• Most attractions can be bought. • Small convenience stores, open 24h
a day and 7 days a week.
• Scan your creation in the park
and go back home with the • No information asimetry (quality
elements to recreate it. and freshness).
• Cross merchandising between • Adapted to ever changing on-the-
store and park. go daily needs.
Theme park goes home A chain opened 24h/ 7days • Take-away hot meals can be heated.
The Personal Shopper Restaurant Owner’s Market Hall
• Clients are assisted in their • Restaurants can rent a space.
shopping choices.
• Sell as a restaurant or caterer.
• Based on profiles, advices from
experts generated a custom • All under one roof.
product selection.
• Allows to discover new
• Customizable on an internet restaurants.
platform.
Helps make the best choice Restaurant becomes caterer in 1 place
• Theme events are organized.
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5. FUTURE OF RETAIL
MAIN RESULTS 1/2
Integration in Future Routine
Excited People
How often would you visit this format per week?
On a scale from 1 to 6 please rate how much you would like to test
this format (1 = wouldn't like at all, 6 = would like very much)?
• «Your Design» lags behind because non food
• «Consumer is the boss» and «Theme Park Shop» should be ejected • «7 Eleven» is the least innovative: people can project
• Top 3 convinced 50%+ of population • «Theme Park Shop» bad mark can be explained by no parents in
the sample
Convenience Store
Your Design
Shopping Everywhere
Convenience Store
Discovery Store
Shopping Everywhere
Personal Shopper
Restaurant Hall
Your Design
Discovery Store
Consumer is the Boss
Personal Shopper
Restaurant Hall
Consumer is the Boss
Theme Park Shop
Theme Park Shop
0 % 20 % 40 % 60 % 0 0.5 1 1.5 2
Very Excited People (5-6/6) - % Average Visit per Week per Person
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6. FUTURE OF RETAIL
MAIN RESULTS 2/2
Limits
•The sample is not representative: Age segment 19-35 over represented, students over represented.
•We can not be sure people understood the retail formats.
•It is difficult to project into the future.
•Survey in English and French: No Dutch.
How old are you? What is your marital status? Do you have children?
60 % 70 % 100 %
45 % 53 % 75 %
30 % 35 % 50 %
15 % 18 % 25 %
0 % 0 % 0 %
Under 18 19-25 26-35 36-45 46-55 Over 55 Single Married Separated Divorce Yes No
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7. FUTURE OF RETAIL
IN-DEPTH RESULTS 1/6
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8. FUTURE OF RETAIL
IN-DEPTH RESULTS 2/6
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9. FUTURE OF RETAIL
IN-DEPTH RESULTS 3/6
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10. FUTURE OF RETAIL
IN-DEPTH RESULTS 4/6
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11. FUTURE OF RETAIL
IN-DEPTH RESULTS 5/6
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12. FUTURE OF RETAIL
IN-DEPTH RESULTS 6/6
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13. FUTURE OF RETAIL
What is the next retail format for Belgium?
Contact:
Pablo Castiel Gazier
pablocg@me.com
Céline Abi Abdallah, Pablo Castiel Gazier, Christophe Mertens, Ali Panahandeh, Olivier Van den Biggelaar, Lucine Yesayan Quantitative Survey - Data Report - 11/01/2011