Becoming an Inclusive Leader - Bernadette Thompson
Start up & scale up
1. START UP &SCALE UP BUSINESS
Ludhiana is city of Start ups
Why?
Do not work for MNC, Build a MNC
Be Your own Boss
Enjoy Status of businessman
2. START UP &SCALE UP BUSINESS
Stories of successful Companies
New Swan was able to get entry as supplier in Major vehicle manufacture
because developed products which were being used by Japanese
manufacture, in year 1985
Many Japanese companies started producing in India and new swan was
successful
Moral- Keep Updated , look for opportunities actively
When winds of change blows some people build walls and others build
windmills
3. START UP CHALLENGES AND
OPPORTUNITIES
Challanges
Weak brand
No customer base
Lack of Funds
No Management Experience
Govt. Regulations
IPR Issues
Office, Factory Space
Support announced by govt. of India
No income tax for 3 years
Equity Fund established for easy
Finance
Easy clearances assured
Fee on patent Salesed
4. TIPS
Set Goal from First day and Keep reviewing
Plan to build a business not a product
Strong Team
Strong Strategy
Strong Product & service
Firm business plan
Analysis in Depth
Use the lean Techniques
Think Intellectual property Before Beginning
Plan Dealing volatility
Clusters
Sound strategy starts with having the
right goal.
Michael Porter
5. DIG DEEP
Before you start some work, always ask yourself three questions - Why
am I doing it, What the results might be and Will I be successful. Only
when you think deeply and find satisfactory answers to these questions,
go ahead.
Chanakya
6. BUILDYOUR BRAND
There are ups and downs in professional carrier maintain your personal
brand
Branding demands commitment; commitment to continual re-invention;
striking chords with people to stir their emotions; and commitment to
imagination. It is easy to be cynical about such things, much harder to be
successful.” – Sir Richard Branson, CEO Virgin
Commitment, honesty, commit less deliver more,