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Ähnlich wie Empowering Advocates for Bikeable Communities
Ähnlich wie Empowering Advocates for Bikeable Communities (20)
Mehr von Project for Public Spaces & National Center for Biking and Walking
Mehr von Project for Public Spaces & National Center for Biking and Walking (20)
Empowering Advocates for Bikeable Communities
- 1. THE ADVOCACY LEADERSHIP INSTITUTE Empowering Advocates for BikeableCommunities
- 2. PRESENTERS Max Hepp-Buchanan Director of Bike Walk RVA Metropolitan Richmond Sports Backers Brock Howell Policy and Government Affairs Manager Cascade Bicycle Club 2
- 3. BREAKDOWN Identifying, recruiting, developing leaders Grassroots advocacy structure post-program Question and answer period 3 30 minutes X
- 5. THE ORIGIN OF ALI •VLF ballot measure in Seattle, November of 2011 •We lost. •We learned. 5
- 6. WHAT DID WE LEARN? People will show up if they believe in what you are doing. But you need to: •Build a diverse city-wide team •Foster a sense of comradery •Develop and empower leaders •Maximize their existing skills and teach them new ones •Provide them with resources 6
- 7. PROGRAM GOALS Build a city-wide team of effective advocates for bike/pedinfrastructure who can: •Communicate strategically •Navigate city departments •Organize in their communities •Plan and execute a campaign •Celebrate a victory 7
- 8. FRAMEWORK Midwest Academy: Organizing for Social Change Also used by Alliance for Biking and Walking in Winning Campaigns Training 8
- 9. FRAMEWORK Main components of campaign strategy: •Goals •Organizational considerations •Constituents •Targets •Tactics 9
- 10. FRAMEWORK Other elements of program: •Marshall Ganz, Story of Self •Leadership development skills •Communications and media •Civic engagement 10
- 11. GUEST SPEAKERS •City Councilmembers •State elected officials •Fellow grassroots activists and organizers •Big-time campaign managers •Famous local media personalities •City bike/pedplanners •Organization Executive Directors 11
- 12. TARGET AUDIENCE Non-”cyclists” –just people who want to feel safe and comfortable riding a bike •Moms •Dads •Retirees •Teachers •Librarians •Civic association leaders •Family-biking enthusiasts 12
- 13. RECRUITMENT STRATEGIES •Brochures •Social media •Blogs •Email blasts •Earned media •Word of mouth •Councilmember newsletters •Personal invitations 13
- 14. APPLICATION PROCESS Application Questions •Name, DOB, neighborhood, City Council district •Why is walking/biking important to you? •What do you think would make our streets safer? •Dream headline in 5 years from now •What do you hope to gain out of the program? •Organizing/civic engagement experience •Attendance requirements •Ideal infrastructure improvement 14
- 15. RECRUITMENT NUMBERS Advocacy Leadership Institute Seattle, round one (summer 2012) •50 applicants, 18 accepted Seattle, round two (winter 2013) •30 applicants, 18 accepted Seattle, round three (spring 2014) •33 applicants, 20 accepted (18 completed) Bike Walk RVA Academy Richmond, round one (fall 2014) •65 applicants, 20 accepted 15
- 17. WORKSHOPS Workshop #1: Whywant to Connect RVA •Our values and expectations •Story of Self exercise Workshop #2: Howwe are going to Connect RVA •Infrastructure types •Policy leavers •Bicycle Master Plan 17
- 18. WORKSHOPS Workshop #3: Selecting our issue and setting our goals •Choosing an issue •Defining the issue •Setting goals •Assessing resources 18
- 19. WORKSHOPS Workshop #4: Developing our strategy •Setting sights on the target(s) •Power mapping Workshop #5: Executing our tactics •Selecting and evaluating tactics •Timelines 19
- 20. WORKSHOPS Workshop #6: Communicating our story •Understanding frames, values, stories •Panel of local media experts •Identifying the proper media tactics 20
- 21. WORKSHOPS Workshop #7: Leadership development skills •What good leaders do •Leadership poor vs. leadership rich •Cycle: Identify, recruit, develop •Delegating responsibility and holding people accountable 21
- 22. WORKSHOPS Workshop #8: Moving forward together •Big picture (ED of organization speaks) •Campaign plan sharing •Volunteer structure •Roles and responsibilities going forward 22
- 23. GRADUATION You have to have a party! 23
- 24. AND NOW FOR BROCK HOWELL