FREE DOWNLOAD AT: PSFK.COM/CES-2017 PSFK’s CES Guide 2017 helps brands, retailers, technologists and creatives distill this year’s 3,600-exhibitor conference into a future-focused field guide, identifying the most important technology trends for the future consumer. The full guide is a comprehensive preview of 2017’s top technology event, complete with a roundup of top exhibitors, panels and events, as well as key takeaways for those in Las Vegas or following along at home. The 4-day guide features: - Expert Curated Schedules of panels, keynotes, product announcements and exhibitors tailored for professionals in retail, advertising, media, wellness and other industries. - Industry-Specific Takeaways to help attendees and global readers summarize innovation on the exhibit floor. - 6 Tech Industry Shifts to prepare for in 2017 and beyond, handpicked from PSFK’s 2020 Forecast - Download includes desktop, mobile, and print-ready guides

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As a brand, retailer, or solutions provider, what lessons can you
take from CES to transform your business and messaging to
empower the future consumer? These trends-inspired shifts stand
to shape consumers’ experiences in 2017 and beyond.
Shortened Supply Chain: Sourcing and production methods
are becoming more closely monitored, and consumers are
gravitating to products that offer them more control of the
final output or experience.
PeerHelp: Consumers have acclimated to using platforms
that allow them to exchange goods or services with peers.
Crowdhelping marketplaces are integrating into social and chat,
allowing for more seamless collaborations or transactions.
Remote Results: By putting smarter products in the hands of
consumers, brands and organizations can complete tasks such as
education, repair, or even medical diagnoses remotely—enhancing
comfort and reducing overhead.
Lifestyle Lens: In the same way people apply filters to curate
online personas, they also are personalizing social feeds and
news media to match their beliefs and preferences—prioritizing
relatability and relevancy as top needs.
Person As The Paradigm: Genetic sequencing and biometric
technologies are allowing consumers to personalize their products,
services and routines more intricately to their cellular makeup.
Extended Persona: Hardware (robots, drones) and software (AI)
are becoming proxies for personal identities and are learning to
support and assist consumers in digital and physical settings.
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PSFK’s CES Guide 2017 helps you distill this
year’s 3,600-exhibitor conference into a future-
focused field guide, identifying the most important
technology trends for the future consumer.
A B O U T P S F K
This CES guide is authored by PSFK—the leading business intelligence
resource for creative professionals to help them build better products,
services and experiences through regular trend reports, insight news,
immersion briefings and innovation consulting. Corporate subscribers
include Coca-Cola, Google, Nike and Target.
#PSFKCES | psfk.com | @psfk
42 Bond Street, 6th Floor, New York, NY 10012 USA
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The insights in this guide are adapted from
PSFK’s Forecast 2020, designed as a preview
to the fully-empowered consumer. Leverage
the insights in this survey to help your brand
remain relevant as consumers increasingly tailor
information and products to their own needs.
Access it here: psfk.com/forecast-2020
A r e Yo u A C o n t e n t
P u b l i s h e r ?
PSFK’s CES guide is supported by Wallkit, the
most progressive paid-content system out in
the market today. Our versatile technological
platform handles the most diverse content access
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more about Wallkit at: psfk.com/wallkit
Download the mobile and print versions of this guide at:
psfk.com/ces-2017
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1. Invest as a synchronized partner in growing home systems and
integrate auto-renewal or auto-replenish for easy consumer opt-in.
2. Where it’s not possible to integrate with an established ecosystem,
focus on peripheral technologies—AR, haptic tools, wearable
interactions—that further enhance the smart home.
3. Extend in-home digital and wireless bandwidth in order to
accommodate homeowners’ growing IoT and entertainment needs, as
well as larger automated and passive ecosystems.
Panel. Creating The Connected Home Ecosystem: The emerging
at-home connectivity ecosystem presents new opportunities for brands
to enter consumers’ daily, digitally enhanced routines. Learn how to
balance convenience, security and personalization for smart home
products. Featuring speakers from LG, Zonoff and Lowe’s.
Time: 10:15 – 11:15 AM on Thursday, January 5
Location: Las Vegas Convention Center, North Hall, N261
Demo. Hyundai IONIQ Autonomous Hybrid: Automaker Hyundai will
debut two autonomous concepts of its IONIQ hybrid model on the
streets of Las Vegas. Cars are capable of dealing with hazards like
pedestrian traffic, school zones and road blocks without unsightly
self-driving accoutrements.
Location: Las Vegas Convention Center, North Hall, Booth #6906
Test drives available for press
Product Showcase. Bonjour Smart Alarm Clock: A delightful
integration of AI into the home, Bonjour is an alarm clock that also acts
as a personal assistant. By learning daily routines, Bonjour adjusts wake
up times to contextual information such as calendar appointments,
traffic and the weather.
Location: Sands Expo, Hall C, Booth #43622
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R E T A I L
1. As currency becomes more and more amorphous, consider how
bartering and exchange—of data, behaviors, promotion, etc.—can be
traced and accounted for in transactions.
2. Determine how identity and biometric cues can provide
secure, always-portable payment systems that
encourage anywhere transactions.
3. Allow consumers to be co-creators of the products they purchase
by offering personalization, modular systems or home-creation
instructions that provide more control of the final experience.
Marketplace. eCommerce & Enterprise Solutions: Meet the enterprise
solutions partners who ensure that retailers offer a personalized,
consistent and secure omnichannel experience. Standout participants
include Amazon Media Group, Mastercard and Walmart eCommerce.
Location: Las Vegas Convention Center, South Hall 1
Keynote. Kevin Plank, CEO of Under Armour: Plank shares how his
brand Under Armour created an ecosystem of personal growth around
its core product line of sports apparel. Learn how peripheral technology
and social tools support, rather than dilute, a core retail experience.
Time: 3:00 PM on Friday, January 6
Location: Venetian, Level 5, Palazzo Ballroom
Speaker Series. The Expansion Of Mobile Commerce In The Connected
World: Changing mobile habits, from chat to AI assistants, continue to
present new opportunities for mobile commerce. Speakers from Venmo,
Mastercard and others discuss how peer-to-peer exchange, data sharing
and micro payments will change ecommerce for retailers and brands.
Time: 3:30-4:30 PM on Thursday, January 5
Location: Las Vegas Convention Center, North Hall, N253
H E A L T H &
W E L L N E S S
1. Adapt products to empower audiences of all skill levels to learn more
about their health, administer treatments or make improvements.
2. Help consumers track their own metrics over time and measure progress
against them, creating a more personalized wellness plan.
3. Use new detection technologies such as AI, AR and skin sensors to
reduce cost and discomfort associated with medical testing.
Panel. Fitness As A Second Skin: Fashion houses, developers and
designers are forgoing wearables for more nuanced health tracking
technology directly within the fabric of our clothes. Featuring speakers
from The New York Times, Sensoria and TomTom, this panel explores the
body as a health and technology interface.
Time: 10:15-11:15 AM on Thursday, January 5
Location: Venetian, Level 4, Lando 4303
Product Showcase. HiMirror: Trailblazing the future of at-home diagnostics
and treatment, HiMirror is the world’s first personal beauty and health
mirror that analyzes skin profiles and provides skincare treatment
recommendations.
Location: Sands Expo, Hall B, Booth #42513
Product Showcase. K’Track: Health tracking company PKvitality unveils
K’Track—the next generation of wearables capable of analyzing key
physiological markers simply by tasting the skin, without pain and without
the need to draw blood.
Location: Sands Expo, Hall C, Booth #44635
M A R K E T I N G &
M E D I A
1. As social surpasses editorial as the primary entertainment lens, create
tools that allow users to quickly and accurately share their experiences with
their friends and fans.
2. Focus on curating, rather than creating content and messaging; support
and share audience work in order to engage followers and develop a
reflective voice.
3. Enable all users to be content creators by personalizing media to their
preferences, personality or biomarkers.
Speaker Series. C Space Storytellers: Google: A leader at the intersection
of advertising and AI, Google shares how artificial intelligence can grow
stronger brand and business results. Additional speakers AT&T and
Universal Pictures talk about AI’s role in storytelling and customer service.
Time: 10:15-10:45 AM on Thursday, January 5
Location: ARIA, Level 1, Pinyon 4 Ballroom
Panel. Modern Marketing: Digital Hieroglyphics: Emojis, GIFs, videos and
symbols comprise a growing portion of how mobile users communicate;
this panel of experts from Twitter, GIPHY, Tinder and beyond discuss how
brands can engage authentically in the space.
Time: 10:15-11:15 AM on Friday, January 6
Location: ARIA, Level 1, Bristlecone 10
Product Experience. Qualcomm + Lionsgate: Wireless leader Qualcomm
and film studio Lionsgate are hosting the ultimate Power Rangers VR
experience to show off the capabilities of Qualcomm’s upcoming mobile
chip – Snapdragon 835. The nostalgic VR experience is a nod to the
companies’ upcoming VR entertainment initiatives, particularly in China.
Location: Las Vegas Convention Center, Central Hall, Booth #10948
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