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Dx3 Canada - 5 Things You Need to Know About Real-Time Marketing
- 1. 5 THINGS ABOUT RTM
©2013 Critical Mass, Inc. All Rights Reserved | 1
- 10. IT MEANS DIFFERENT THINGS
TO DIFFERENT
PEOPLE
©2013 Critical Mass, Inc. All Rights Reserved | 10
- 17. HOW MANY WAYS
CAN YOU MARKET
IN REAL TIME?
©2013 Critical Mass, Inc. All Rights Reserved | 17
- 20. BUT JUST SO
WE’RE ABSOLUTELY
CRYSTAL CLEAR
©2013 Critical Mass, Inc. All Rights Reserved | 20
- 22. IN REALITY, THERE ARE
JUST SO MANY
BETTER NAMES
©2013 Critical Mass, Inc. All Rights Reserved | 22
- 28. LOOK HOW HIP WE ARE
MARKETING
©2013 Critical Mass, Inc. All Rights Reserved | 28
- 29. WE’VE DONE BLOGS, VIRAL, FACEBOOK, HASHTAGS,
TUMBLRS, PINTEREST AND INSTAGRAM AND NOW WE DO
THIS KIND OF
MARKETING
©2013 Critical Mass, Inc. All Rights Reserved | 29
- 30. FOR TODAY, WE’LL STICK WITH
REAL-TIME
MARKETING
©2013 Critical Mass, Inc. All Rights Reserved | 30
- 33. IS IT IN MY DNA?
DO I HAVE THE INFRASTRUCTURE?
AM I BRAVE ENOUGH, SMART ENOUGH
AND DO PEOPLE LIKE ME?
©2013 Critical Mass, Inc. All Rights Reserved | 33
- 34. IS IT IN MY DNA?
DOES MY BRAND HAVE PERSONALITY?
©2013 Critical Mass, Inc. All Rights Reserved | 34
- 36. IS IT IN MY DNA?
DO I HAVE A SOCIAL PERSONA?
©2013 Critical Mass, Inc. All Rights Reserved | 36
- 37. IS IT IN MY DNA?
HAVE I BEEN RELATABLE IN THE PAST?
©2013 Critical Mass, Inc. All Rights Reserved | 37
- 38. IS IT IN MY DNA?
CAN I HAVE A HUMAN CONVERSATION?
©2013 Critical Mass, Inc. All Rights Reserved | 38
- 39. DO I HAVE THE INFRASTRUCTURE IN PLACE?
AUTHORITY TO MOVE FAST?
©2013 Critical Mass, Inc. All Rights Reserved | 39
- 40. DO I HAVE THE INFRASTRUCTURE IN PLACE?
DEDICATED COMMUNITY MANAGERS?
©2013 Critical Mass, Inc. All Rights Reserved | 40
- 41. DO I HAVE THE INFRASTRUCTURE IN PLACE?
ART/COPY AT SPEED OF SOCIAL?
©2013 Critical Mass, Inc. All Rights Reserved | 41
- 42. AM I BRAVE ENOUGH, SMART
ENOUGH AND DO PEOPLE LIKE ME?
©2013 Critical Mass, Inc. All Rights Reserved | 42
- 43. “As you watch the game and #RTMbowl
remember that for almost all brands,
participation does not equal relevance.
Right time; not real time.”
Ed Lee, Sr. Director Social Media,
DDB Canada
@edlee
©2013 Critical Mass, Inc. All Rights Reserved | 43
- 49. DOES MY BRAND HAVE AN AUDIENCE?
DO THEY WANT THIS CONTENT?
WHEN & WHERE & WHY ARE THEY
CONNECTING WITH MY BRAND?
©2013 Critical Mass, Inc. All Rights Reserved | 49
- 50. DO I HAVE AN AUDIENCE?
BUILD IT FIRST, BUILD IT RIGHT
©2013 Critical Mass, Inc. All Rights Reserved | 50
- 52. DO THEY WANT THIS CONTENT?
STUDY WHAT
PEOPLE DO ON
SOCIAL
©2013 Critical Mass, Inc. All Rights Reserved | 52
- 54. WHAT DO THEY WANT FROM YOU?
WHAT ARE THEY SAYING?
©2013 Critical Mass, Inc. All Rights Reserved | 54
- 55. WHAT DO THEY WANT FROM YOU?
WHAT ARE THEY SAYING?
©2013 Critical Mass, Inc. All Rights Reserved | 55
- 68. BE HONEST WITH YOURSELF
ABOUT WHAT
ACTUALLY MATTERS
©2013 Critical Mass, Inc. All Rights Reserved | 68
- 69. GOOD = SOCIAL METRICS
BETTER = BRAND MEASURES
BEST = BUSINESS ACTIONS
©2013 Critical Mass, Inc. All Rights Reserved | 69
- 71. BRAND MEASURES
IMPACT ON BRAND HEALTH
CHANGING THE BRAND VOICE
SENTIMENT
PURCHASE INTENT
SHARE OF VOICE
DEMOGRAPHICS
LOYALTY
NPS
©2013 Critical Mass, Inc. All Rights Reserved | 71
- 72. BUSINESS ACTIONS
DRIVING THE BOTTOM LINE
SITE/RETAIL VISITS
CRM/LOYALTY
PURCHASE FUNNEL
COUPONING
SALES
FOCUS GROUPS
BRAND AMBASSADORS
©2013 Critical Mass, Inc. All Rights Reserved | 72