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STATE OF SOCIAL
MARKETING FOR 2013?
78% OF MARKETERS
WANT BETTER
CUSTOMER
ENGAGEMENT.
            -­‐socialmediatoday	
  (October	
  2012)	
  
WOMEN FIND SOCIAL
MEDIA MAKES THEM
MORE SOCIAL OFFLINE,
TOO.
 -­‐Women’s	
  Marke;ng	
  Inc.	
  and	
  SheSpeaks	
  (July	
  2012)	
  
IF YOU DON’T PRIORITIZE
YOUR LIFE, SOMEONE
ELSE WILL.
            -­‐Greg	
  McKeown	
  
FACT: WOMEN MAKE UP
56% OF THE U.S. SOCIAL
MEDIA POPULATION, OR
ROUGHLY 81 MILLION
WOMEN.
 -­‐Digital	
  Flash	
  NYC	
  (July	
  2012)	
  
95% OF ALL MEETINGS
CAN AND SHOULD LAST
LESS THAN 60 MINUTES.
MOST CAN BE DONE IN
30.
       -­‐Alex	
  Lawrence	
  
YOU’RE PROBABLY
GETTING INTERRUPTED
EVERY 3 MINUTES IN THE
OFFICE.
    -­‐Wall	
  Street	
  Journal	
  (December	
  2012)	
  
PEOPLE BECOME
AUTHORITATIVE BY
SHARING WHAT THEY’RE
GETTING DONE.
          -­‐Team	
  Tracky	
  
FACT: MORE THAN THREE
TIMES PER WEEK 56% OF
U.S. WORKERS CART
WORK HOME, WHILE 16%
OF REMOTE WORKERS
HOLD DOWN 60-HOUR
WEEKS.
    -­‐Regus	
  PLC	
  (March	
  2012)	
  
ENTERPRISE SOCIAL
COLLABORATION HAS
BECOME A BUSINESS
IMPERATIVE…-­‐Informa;on	
  Management	
  	
  
ICE CREAM REALLY DOES
MAKE YOUR BRAIN
HAPPY!
           -­‐The	
  Guardian	
  
IN THE NEAR FUTURE,
SOFTWARE VENDORS
WON’T DIFFERENTIATE ON
WHETHER OR NOT THEY
ARE SOCIAL – VIRTUALLY ALL
BUSINESS SOFTWARE WILL
BE INHERENTLY SOCIAL.
               -­‐Elizabeth	
  Lupfer	
  /	
  The	
  Social	
  
               Workplace	
  (Feb.	
  2012)	
  
EASY ACCESS TO AND
TRACKING OF PROJECTS
HAS BECOME MORE
CRITICAL AS WORKERS GO
MOBILE AND TEAMS
ASSEMBLE REMOTELY.
            -­‐Thomas	
  Vander	
  Wal	
  /	
  GigaOm	
  
            (Feb.	
  2012)	
  
COMPANIES THAT EMBRACE
SOCIAL BUSINESS WILL
CONVERT ITS POTENTIAL
INTO PRODUCTS, SALES
AND EMPLOYEE
ENGAGEMENT.
             -­‐Eloqua	
  
WORK IS BROKEN. IT’S
TIME TO DISRUPT.

            -­‐Jennifer	
  Gosse	
  (@jennifergosse)	
  
THE AVERAGE AMERICAN
WORKER WASTES 100
MINUTES ON NON-
PRODUCTIVE ACTIVITIES
PER WORK DAY.
           -­‐	
  @FactHive	
  
SOCIAL BUSINESS
BENEFITS ARE A LONG
TERM INVESTMENT.
           -­‐Jenny	
  Thomas	
  /	
  IT	
  Jungle	
  	
  
           (Feb.	
  2013)	
  
YOU CAN’T BUILD A
REPUTATION ON WHAT
YOU’RE GOING TO DO.
           -­‐	
  Joshua	
  Rivera	
  /	
  Lifehacker	
  	
  
           (Feb.	
  2013)	
  

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18 quotable moments, facts and stats for your social business

  • 1.
  • 2. STATE OF SOCIAL MARKETING FOR 2013? 78% OF MARKETERS WANT BETTER CUSTOMER ENGAGEMENT. -­‐socialmediatoday  (October  2012)  
  • 3. WOMEN FIND SOCIAL MEDIA MAKES THEM MORE SOCIAL OFFLINE, TOO. -­‐Women’s  Marke;ng  Inc.  and  SheSpeaks  (July  2012)  
  • 4. IF YOU DON’T PRIORITIZE YOUR LIFE, SOMEONE ELSE WILL. -­‐Greg  McKeown  
  • 5. FACT: WOMEN MAKE UP 56% OF THE U.S. SOCIAL MEDIA POPULATION, OR ROUGHLY 81 MILLION WOMEN. -­‐Digital  Flash  NYC  (July  2012)  
  • 6. 95% OF ALL MEETINGS CAN AND SHOULD LAST LESS THAN 60 MINUTES. MOST CAN BE DONE IN 30. -­‐Alex  Lawrence  
  • 7. YOU’RE PROBABLY GETTING INTERRUPTED EVERY 3 MINUTES IN THE OFFICE. -­‐Wall  Street  Journal  (December  2012)  
  • 8. PEOPLE BECOME AUTHORITATIVE BY SHARING WHAT THEY’RE GETTING DONE. -­‐Team  Tracky  
  • 9. FACT: MORE THAN THREE TIMES PER WEEK 56% OF U.S. WORKERS CART WORK HOME, WHILE 16% OF REMOTE WORKERS HOLD DOWN 60-HOUR WEEKS. -­‐Regus  PLC  (March  2012)  
  • 10. ENTERPRISE SOCIAL COLLABORATION HAS BECOME A BUSINESS IMPERATIVE…-­‐Informa;on  Management    
  • 11. ICE CREAM REALLY DOES MAKE YOUR BRAIN HAPPY! -­‐The  Guardian  
  • 12. IN THE NEAR FUTURE, SOFTWARE VENDORS WON’T DIFFERENTIATE ON WHETHER OR NOT THEY ARE SOCIAL – VIRTUALLY ALL BUSINESS SOFTWARE WILL BE INHERENTLY SOCIAL. -­‐Elizabeth  Lupfer  /  The  Social   Workplace  (Feb.  2012)  
  • 13. EASY ACCESS TO AND TRACKING OF PROJECTS HAS BECOME MORE CRITICAL AS WORKERS GO MOBILE AND TEAMS ASSEMBLE REMOTELY. -­‐Thomas  Vander  Wal  /  GigaOm   (Feb.  2012)  
  • 14. COMPANIES THAT EMBRACE SOCIAL BUSINESS WILL CONVERT ITS POTENTIAL INTO PRODUCTS, SALES AND EMPLOYEE ENGAGEMENT. -­‐Eloqua  
  • 15. WORK IS BROKEN. IT’S TIME TO DISRUPT. -­‐Jennifer  Gosse  (@jennifergosse)  
  • 16. THE AVERAGE AMERICAN WORKER WASTES 100 MINUTES ON NON- PRODUCTIVE ACTIVITIES PER WORK DAY. -­‐  @FactHive  
  • 17. SOCIAL BUSINESS BENEFITS ARE A LONG TERM INVESTMENT. -­‐Jenny  Thomas  /  IT  Jungle     (Feb.  2013)  
  • 18. YOU CAN’T BUILD A REPUTATION ON WHAT YOU’RE GOING TO DO. -­‐  Joshua  Rivera  /  Lifehacker     (Feb.  2013)