These are Nicole Prior's slides from the first ever PRWD Reveal Online. In this presentation, Senior Optimisation Strategist Nicole analyses the four key points your business needs to get right in order for conversion optimisation to be successful for your business. This involves a variety of collaboration techniques to get all arms of the business involved and bought in on the project, how to reduce cognitive load for your team and your customers, how to get really creative with your A/B testing and much more. PRWD Reveal is a one day conference that shows you how to implement a robust growth strategy which can deliver major uplifts in sales revenue and profitability, as well as changing the way you develop your brand, innovate your offering and redesign your website.

1. THE CREATIVITY
BEHIND A
SUCCESSFUL
OPTIMISATION
PROGRAMME
NICOLE PRIOR
Optimisation Strategist
@nic_ole #PRWDReveal

2. #PRWDReveal
@nic_ole

3. #PRWDReveal
@nic_ole

4. #PRWDReveal
@nic_ole
o CREATIVITY
o SIMPLICITY
o COLLABORATION
o COMMUNICATION

5. #PRWDReveal
@nic_ole

6. #PRWDReveal
@nic_ole

7. #PRWDReveal
@nic_ole

8. #PRWDReveal
@nic_ole
1. SIMPLICITY

14. #PRWDReveal
@nic_ole
INSTEAD WE WANT THIS…

19. DEFINITION OF
COGNITIVE LOAD
In cognitive psychology, cognitive
load refers to the total amount of
mental effort being used in
the working memory.

25. #PRWDReveal
@nic_ole
2. CREATIVITY

26. #PRWDReveal
@nic_ole
The Tibetan language doesn’t have
a word for creative.
The closest thing is natural.
Creative Confidence, Tom Kelley & David Kelley

27. #PRWDReveal
@nic_ole

28. #PRWDReveal
@nic_oleDon’t fear the reaper failure

29. #PRWDReveal
@nic_ole

30. #PRWDReveal
@nic_ole

31. #PRWDReveal
@nic_ole

32. #PRWDReveal
@nic_ole

33. #PRWDReveal
@nic_ole
INNOVATIVE TESTING

34. #PRWDReveal
@nic_ole

35. #PRWDReveal
@nic_ole

36. #PRWDReveal
@nic_ole
3. COLLABORATION

37. #PRWDReveal
@nic_ole

38. #PRWDReveal
@nic_ole

39. #PRWDReveal
@nic_ole

40. #PRWDReveal
@nic_ole

41. #PRWDReveal
@nic_ole

42. #PRWDReveal
@nic_ole

43. #PRWDReveal
@nic_ole

44. #PRWDReveal
@nic_ole
toolbox.hyperisland.com

45. #PRWDReveal
@nic_ole
4. COMMUNICATION

48. #PRWDReveal
@nic_ole
CREATIVE COMMUNICATION

50. #PRWDReveal
@nic_ole

51. #PRWDReveal
@nic_ole
CREATIVE ENGAGEMENT

52. #PRWDReveal
@nic_ole

53. JDI

54. JFDI

57. #PRWDReveal
@nic_ole

58. #PRWDReveal
@nic_ole
o CREATIVITY
Promote Creativity
o SIMPLICITY
Simplify wherever possible
o COLLABORATION
Collaborate don’t segregate
o COMMUNICATION
Creative communication = greater engagement

59. THANK YOU FOR
LISTENING
QUESTIONS?
NICOLE PRIOR
Senior Optimisation
Strategist
#PRWDReveal
@nic_ole