This is the new concept of content for PR.

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2. Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.
con•tent PR (con-tent PR), n.
The extension of content marketing principles — the creation of compelling,
relatable content — to the public relations practice to more effectively share
an organization's story, increase awareness and build audience interaction.
PR's roots in effective relationship building, coupled with the growth
of content marketing and a new media landscape, have spurred a
natural progression in the public relations realm: content PR.
Utilizing both traditional and social channels, content PR relies on the
distribution of informative, helpful and engaging content to establish
and grow the relationship between an organization and its audience.

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4. Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.
Know what interests your
audience.
Answer audience questions.
Address audience concerns
and/or frustrations.
Share industry trends & data.
Clarify buying decisions.
And most importantly, be human.
Capture attention with
stimulating visual content.
Be entertaining.
Tell interesting stories.
Optimize your content
for search.
Add photos to your stories.
Post online videos.
Utilize social media platforms.

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Film a video of an expert from your organization,
such as a lead engineer, discussing factors to
consider when buying products in your industry.
Create an infographic about an industry trend.
Write a press release that builds on relevant
and/or interesting news stories making headlines.
Publish a series of blog posts that address
frequently asked questions about your
organization arising in social media conversations.

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Content PR resources:
Find more posts on content PR & marketing are on
the Beyond PR blog:
http://blog.prnewswire.com/category/content-pr-
marketing/
Get some great ideas with our free white paper,
“Maximizing Content Marketing: a 6 Step Plan for
Agile Engagement: http://budurl.com/WPCM

7. Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.
Content PR resources:
Find more posts on content PR & marketing are on
the Beyond PR blog:
http://blog.prnewswire.com/category/content-pr-
marketing/
Get some great ideas with our free white paper,
“Maximizing Content Marketing: a 6 Step Plan for
Agile Engagement: http://budurl.com/WPCM