Dragana Djermanovic - informacija u eri konverzacije

•

1 gefällt mir•268 views

PRIME Communication

Technologie Business

INFORMACIJA U ERI
KONVERZACIJE
 IDEMO PROaktivno!

OKRUŽENJE 
• MI smoinformacija
• MI jednidrugimaverujemo
• MI smobrži
• MI znaMOviše
• NE VERUJEMO
KOMPANIJAMA!

BE PROACTIVE 
Imidž
Istraživanje
Informisanje
Korisničkapodrška
Targetiranje offline medija
Ideje, inspiracija, energija…
KREATIVNOST!

ISTRAŽIVANJE 

Kad god
Zašta god
Nadkoliko god
… I od toga PRavimozabavu

www.buzzmachine.com

http://bit.ly/2gaDGq

After 2 years... Dell learned Direct2Dell blog

“They reached out to
bloggers; they blogged;
they found ways to listen
to and follow the advice
of their customers. They
joined the conversation.
That’s all we asked.”

J. Jarvis

www.PRpepper.com

Twitter  Dell

2 godine

35 naloga

9.000.000 $ od prodaje putem
Twittera!

www.PRpepper.com

NUŽNOST USPEŠNE KOMPANIJE JE
PROaktivnost!

INTERNET U B&H 

1,5 milionakorisnika
Preko 100.000 blogova
800.000 FB naloga…

1. PLANIRANJE

1. Ljudiusistemu: ko, šta, zašto…
2. Štaradikonkurencijaikolikodobro?
3. Jasnialatizamerenje
4. Strukturaizveštavanjaopostignutom

2. OSLUŠKIVANJE

1. Listarelevantnihtermina (monitoring)
2. Definisanje opinion leader-a zavašu oblast
3. Monitoring
relevantnekonverzacijekodrelevantnih
opinion leader-a

3. ODGOVARANJE

1. Social Media u Plan kriznogkomuniciranja
2. Jasnapravilazaodgovaranje _odbranu
3. Definisanjeplatformizaodgovaranje

4. UTICAJ

1. Ključniučesnikukonverzaciji
(sastranekompanije)
2. Program koncipiranjasadržajai time line
3. Definisatiključneblogerei opinion
leadereipozvatiihnasavetovanje
4. SEO PR programi (zaSaopštenja, tekstove…)

We know some people from
your company.
They're pretty cool online. Do
you have any more like that
you're hiding?
Can they come out and play?

5. UTEMELJENJE

1. Edukativniprogramizazaposlene
2. Procedure iVodičiokorišdenju
3. ImplementacijaProceduraiVodičai SM
strategije

SUN microsystems

1. Do not do anything stupid

2. Write about something you
know about

3. Make it interesting

Weitere ähnliche Inhalte

Andere mochten auch

Pozitivci - ostvarimo djecije zeljePRIME Communication

Kicklr.comdetikcom

Pozitivci - ostvarimo djecije zeljePRIME Communication

Ikanwedding.comdetikcom

Drenislav Žekić - moj odgovorPRIME Communication

Čempionu Brokastis #25 / Gunārs Dortāns / "Rīgas Motormuzeja Cadillac stāsts"NORD DDB RIGA

Spanish lessons programguest8952124

Andere mochten auch (7)

Pozitivci - ostvarimo djecije zelje

Kicklr.com

Pozitivci - ostvarimo djecije zelje

Ikanwedding.com

Drenislav Žekić - moj odgovor

Čempionu Brokastis #25 / Gunārs Dortāns / "Rīgas Motormuzeja Cadillac stāsts"

Spanish lessons program

Ähnlich wie Dragana Djermanovic - informacija u eri konverzacije

How to Create a Social Media Strategy That WorksDarrian Wright

Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveLeadtail

Digital Advocacy: Using Social Media to Mobilize your Audienceamplifi advoc8tor

Slide en2Fanmeedia LLC

How To Use Influencers To Build Your BusinessSocial Fresh Conference

Sociam Media Monitoring (EN)Fanmeedia LLC

Social Media For Km Round Tableguest82d551

Social Media For Km Round TableIan Farmer

Social Media Monitoring basics: Who is your Audience? & Free toolsMatthew J. Kushin, Ph.D.

#JTSMAsocial - a social media workshopmedavep

Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...Noisy Little Monkey

Building, Growing & Sustaining Social Media Communities Keynote Presentation Pam Moore

Creating An Effective Social Media StrategyAlphapod

Social Media for NPO'sAgency 323

Social Media & Life Styleroyalhap

Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore

Social media for ManagersRunway Digital

Jeffrey Marks_COMS203_IP4Jeffrey Marks

The How To Guide To Social Media MarketingSocialize Group

A Peek into Doner's Social PracticeMarcus Collins

Ähnlich wie Dragana Djermanovic - informacija u eri konverzacije (20)

How to Create a Social Media Strategy That Works

Behind the Brand: 30 Influencers that Drive Social for the Brands We Love

Digital Advocacy: Using Social Media to Mobilize your Audience

Slide en2

How To Use Influencers To Build Your Business

Sociam Media Monitoring (EN)

Social Media For Km Round Table

Social Media Monitoring basics: Who is your Audience? & Free tools

#JTSMAsocial - a social media workshop

Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...

Building, Growing & Sustaining Social Media Communities Keynote Presentation

Creating An Effective Social Media Strategy

Social Media for NPO's

Social Media & Life Style

Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami

Social media for Managers

Jeffrey Marks_COMS203_IP4

The How To Guide To Social Media Marketing

A Peek into Doner's Social Practice

Kürzlich hochgeladen

Gen AI in Business - Global Trends Report 2024.pdfAddepto

Anypoint Exchange: It’s Not Just a Repo!Manik S Magar

Powerpoint exploring the locations used in television show Time Clashcharlottematthew16

"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays

Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz

E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxnull - The Open Security Community

Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst

Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity

Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited

Search Engine Optimization SEO PDF for 2024.pdfRankYa

Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson

"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays

Vector Databases 101 - An introduction to the world of Vector DatabasesZilliz

Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed

SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero

Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren

The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2

Commit 2024 - Secret Management made easyAlfredo García Lavilla

Training state-of-the-art general text embeddingZilliz

CloudStudio User manual (basic edition):comworks

Kürzlich hochgeladen (20)

Gen AI in Business - Global Trends Report 2024.pdf

Anypoint Exchange: It’s Not Just a Repo!

Powerpoint exploring the locations used in television show Time Clash

"Federated learning: out of reach no matter how close",Oleksandr Lapshyn

Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost

E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx

Human Factors of XR: Using Human Factors to Design XR Systems

Dev Dives: Streamline document processing with UiPath Studio Web

Ensuring Technical Readiness For Copilot in Microsoft 365

Search Engine Optimization SEO PDF for 2024.pdf

Are Multi-Cloud and Serverless Good or Bad?

"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack

Vector Databases 101 - An introduction to the world of Vector Databases

Scanning the Internet for External Cloud Exposures via SSL Certs

SIP trunking in Janus @ Kamailio World 2024

Advanced Test Driven-Development @ php[tek] 2024

The Future of Software Development - Devin AI Innovative Approach.pdf

Commit 2024 - Secret Management made easy

Training state-of-the-art general text embedding

CloudStudio User manual (basic edition):

Dragana Djermanovic - informacija u eri konverzacije

1. INFORMACIJA U ERI KONVERZACIJE  IDEMO PROaktivno!

2. masmedijiv.s. medijmasa!

4. OKRUŽENJE  • MI smoinformacija • MI jednidrugimaverujemo • MI smobrži • MI znaMOviše • NE VERUJEMO KOMPANIJAMA!

5. BE PROACTIVE  Imidž Istraživanje Informisanje Korisničkapodrška Targetiranje offline medija Ideje, inspiracija, energija… KREATIVNOST!

14.

15.

16.

17.

18. ISTRAŽIVANJE  Kad god Zašta god Nadkoliko god … I od toga PRavimozabavu

19. LJUDI VERUJU U ONO ŠTO STVARAJU!

20.

21.

22.

23.

24.

25. INFORMISANJE 

26.

27. KORISNIČKA PODRŠKA 

28.

29. TARGETIRANJE OFFLINE MEDIA 

30. www.buzzmachine.com http://bit.ly/2gaDGq

31.

32. After 2 years... Dell learned Direct2Dell blog “They reached out to bloggers; they blogged; they found ways to listen to and follow the advice of their customers. They joined the conversation. That’s all we asked.” J. Jarvis www.PRpepper.com

33. Twitter  Dell 2 godine 35 naloga 9.000.000 $ od prodaje putem Twittera! www.PRpepper.com

34.

35. 1. REAKTIVNO 2. AKTIVNO 3. PROAKTIVNO

36. KAKO POČETI?

37. NUŽNOST USPEŠNE KOMPANIJE JE PROaktivnost!

38.

39.

40.

41.

42.

43.

44. 100milionamobilnihkorisnika…

45.

46.

47.

48. Via @JoshMartin

49. INTERNET U B&H  1,5 milionakorisnika Preko 100.000 blogova 800.000 FB naloga…

50. 1. PLANIRANJE 1. Ljudiusistemu: ko, šta, zašto… 2. Štaradikonkurencijaikolikodobro? 3. Jasnialatizamerenje 4. Strukturaizveštavanjaopostignutom

51. 2. OSLUŠKIVANJE 1. Listarelevantnihtermina (monitoring) 2. Definisanje opinion leader-a zavašu oblast 3. Monitoring relevantnekonverzacijekodrelevantnih opinion leader-a

52.

53. 3. ODGOVARANJE 1. Social Media u Plan kriznogkomuniciranja 2. Jasnapravilazaodgovaranje _odbranu 3. Definisanjeplatformizaodgovaranje

54.

55. 4. UTICAJ 1. Ključniučesnikukonverzaciji (sastranekompanije) 2. Program koncipiranjasadržajai time line 3. Definisatiključneblogerei opinion leadereipozvatiihnasavetovanje 4. SEO PR programi (zaSaopštenja, tekstove…)

56. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?

57. 5. UTEMELJENJE 1. Edukativniprogramizazaposlene 2. Procedure iVodičiokorišdenju 3. ImplementacijaProceduraiVodičai SM strategije

58. SUN microsystems 1. Do not do anything stupid 2. Write about something you know about 3. Make it interesting

59. BUDITE PROaktivni!

60. DRAGANA ĐERMANOVIĆ word_worth_world

Dragana Djermanovic - informacija u eri konverzacije

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (7)

Ähnlich wie Dragana Djermanovic - informacija u eri konverzacije

Ähnlich wie Dragana Djermanovic - informacija u eri konverzacije (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Dragana Djermanovic - informacija u eri konverzacije