2. Social media refers to the means of interaction among people in which
they create, share, and/or exchange information and ideas in virtual
communities and networks.
Marketing refers to the management process through which goods and
services move from concept to the customer.
Social Media Marketing refers to the process of gaining website traffic
or attention through social media sites.
3.
4. The meaning of Marketing
The elements of Marketing
Describe the key steps of Marketing of E-products
5. Marketing is the management process through which goods and
services move from concept to the customer. It includes the
coordination of four elements called the 4 P’s of marketing:
Product
Price
Place
Promotion
6. Product stands for both goods and services offered to the
customer’s to satisfy their needs
Price stands for the amount of money that will determine the
exchange rate of product or services between the organisation
and the customer
Place stands for the selection of a distribution channel to reach
the customers
Promotion stands for the development and implementation of a
promotional strategy to stimulate the demand for the product
7. Marketing differs from Selling because :
Selling concerns its self with the tricks and techniques of getting
people to exchange their cash for your product. It is not concerned
with the values that the exchange is all about and it does not view the
entire business integrated effort to discover, create, arouse and
satisfy customer needs.
In other words, Marketing has less to do with getting customer to pay
for your product rather it develops the product in terms of fulfilling
the customer’s needs
9. Narrow market focus : This simply refers to describing the ideal
customer in the most detailed terms possible
Position the business : Figure out the functionality of the product
and what the target market wants as it could spring up ideas on
how to better package the product also as to differentiate the
product
Create marketing channels : Upgrade the marketing channels and
make certain that every information disseminated to the target
market are core messages
Educate before selling : Ensure that every information
disseminated is geared towards creating prospects not customers.
The target market needs to learn the value of the product in a way
that makes them want to pay for the product
10. Create referral programs : Instil a referral mind-set to the business
culture. This is achieved by simply creating a referral marketing
engine that systematically makes every customer a marketing and
referral contact
Earn media attention : Create a list of media channels who cover the
business and build relationship with each by becoming a reliable
source of information
12. What is social media
Types of social media and their corresponding target
market
Features used in attracting the target market
Ratings of target market and size of followership
13. Social media refers to the means of interaction among people in
which they create, share, and/or exchange information and ideas
in virtual communities and networks
Furthermore, social media depends on mobile and web-based
technologies to create highly interactive platforms through which
individuals and communities share, co-create, discuss, and modify
user-generated content
Social media introduces substantial and pervasive changes to
communication between organizations, communities, and individuals
Social media differentiates from traditional/industrial media in many
aspects such as quality, frequency, usability, immediacy, and
permanence
14. Social media as "a group of Internet-based applications that build on
the ideological and technological foundations that allow the creation
and exchange of user-generated content. The fall into six(6) general
category:
Social Networks
• The most popular are Facebook and LinkedIn
Bookmarking Site
• The most popular are Delicious and Stumbleupon
Social News
• The most popular are Reddit and Digg
Media Sharing
• The most popular are YouTube and Flickr
Blog Forums
• Their are many popular blogs and forums
15. Social Network : like Facebook and LinkedIn which are the most
popular, this market focuses on the younger generation and social
media marketers that are seeking for channels to communicate with
friends, family and business associates
Bookmarking Site : like Delicious and Stumbleupon which are the
most popular, this market focuses on social media marketers that
are seeking for votes for their respective sites in order to show up
on the radar screen. The voting is the core social aspect as the
articles that get the most votes are displayed the most prominently
Social News : like Reddit and Digg which are the most popular and is
similar to the Bookmarking site, this market focuses on website
owners who post latest news and articles and expects their viewers
to votes on them in order to show up on the radar screen
16. Media Sharing : like YouTube and Flickr which are the most popular,
this market focuses on business owners who wants to build
awareness of their products through sharing photos or videos and
drive people from the media site to your business website
Blog Forums : Their are many popular blogs and forums, this market
focuses on writers who want to write articles like ; a vacation trip, a
family reunion, their thoughts and so on. It also focuses on business
owners that employs blogs to make their products popular and
unique to reach customers who are privy to social media
17. ACCESSIBILTY : Create a platform that can be easily accessed with
internet and easy to use
INTERACTIVE ENVIRONMENT : Create a platform that provides the
opportunity for an interactive community on the web.
INFORMATIVE ENVIRONMENT : Create a platform that has a vast
amount of information on products or services prospective clients
can be interested in
ENGAGEMENT : Create platform that engages the target market to
participate by expressing, sharing an opinion or an idea rather than
being just a viewer
18. PROMOTIONAL PAGES : Create opportunity for target market to
create promotional pages so as to enable business owners to
promote their products and interact with customers
INCOME EARNINGS : Create a medium whereby the target markets
earns money through participating in a partnership program.
Example is the YouTube Partner Program
19. The Ratings is terms of monthly number of users;
Social networks has a rating of 70%
Bookmarking sites has a rating of 50%
Social news has a rating of 80%
Media sharing has a rating of 68%
Blog forums has a rating of 80%
21. Describe the role of Social media in Marketing
Describe the Subscribers and how to Subscribe
Describe activities done through this channel
Explain how Salary Payments can leverage on Social media for
effecting Marketing towards achieving increase in Sales
22. Social media marketing involves the use of social networks to
successfully advertise online. Social networks such as
Facebook and Twitter provide advertisers with information about
the likes and dislikes of their consumers
Social media in marketing technique is crucial, as it provides the
businesses with a “target audience”. With social networks,
information relevant to the user’s likes is available to businesses;
who then advertise accordingly.
Another technique for Social media in Marketing is electronic word
of mouth (eWOM). Electronic recommendations and appraisals are a
convenient manner to have a product promoted via “consumer-to-
consumer interactions
23. In terms of subscription, anyone can subscribe to any social
media he/she chooses. The reason for subscribing will determine
the choice of social media to subscribe to
Subscription can be done by via visiting the preferred site and
inputting the required details after which you confirm the details
The activities done through social media are :
Communication with friends, family or business associates
24. Advertising business products and services in order to create
awareness and drive the rate of demand for the product
Interaction with customers in an online community in order to
build relationship and get updates/ideas on how to meet their
needs
Promotion of products can be achieved through social media in
terms of the ability to reach out to a large number of prospective
clients
25. Many businesses fail at social media because they think it means
Facebook or Twitter. Social media is actually much more than that.
Rather than putting labels on social media, we should think of it as a
concept to engage with the customers in a broader way and
increase the consumers searching for the brand
Through social media, Salary payments can interact with customers
in a public online forum and get updates on the product in terms of
customer satisfaction
Through social media, salary payments can communicate referral
programs to its community efficiently
Through social media, salary payments can create more awareness
on the product in order to increase the demand and get more sales
