Learn how to get more CrossFit members by using online marketing. Whether you're a new box or have been around for years, you could surely pick up a few valuable tips from this guide.

1. 5 Ways to Get More
CrossFit Members Online
Used by 100+ boxes around the world

2. ABOUT US
We’re Push Press Labs and we’ve worked with over 100 CrossFit boxes worldwide.
Founded by CrossFitters with backgrounds as diverse as management consulting,
fitness operations, wellness coaching, digital marketing and the innovation space,
Push Press Labs offers a suite of products to make the internet work for CrossFit
affiliates and businesses in the fitness industry.
Let’s get started……

3. 1. Google Places
Google Places can be your best friend for your
CrossFit box. It can also hurt you.
When people search for CrossFit in Google, all
the local CrossFit boxes will show up.
You’ll want to make sure that your Google
Places page is fully filled out.

4. Google Places Checklist
Images
Upload at least 5 nice images to your
Google Places page. Include community
photos, your logo and people working out.
Video
It might be wise to include a short video
about your box. It might help people
understand what you’re all about.
Description
Don’t write just anything. Make sure your
description is informative and attention
grabbing.
Reviews
Reviews are crucial. Try to get some good
reviews from customers. After 4 reviews,
the stars show up on Google Places.
Citations
Get citations from other sites such as
directories and other review sites such as
Yelp, CitySearch and Yellow Pages.
Correct Information
Make sure all your information is correct. This
includes names, URLs, store hours, etc.

5. 2. Paid Search
Pay Per Click advertising might be a viable
option for your box.
You’ll need to do some keyword research and
and develop a target market.
Paid search obviously isn’t free so you should be
careful with your spending and make sure you’re
getting a return on investment.
This works better if you have a great website or a
landing page to send people to.

6. 3. Review Sites
Not only should you properly fill out your pages on review sites, but you
should actively be trying to get great reviews.
1
Claim your page and verify for
some review sites. Fill them
out. Properly.
2
Ask trusted people to leave an
honest review.
3
DO NOT use fake reviews.

7. 4. Your Website
You probably already have a website. But do you have a website that
works?
A website has 2 main purposes. To get the right people to visit your
site and to get them to take specific action. Does your website do
this?
A website is your main marketing tool and it needs to be setup right.

8. Website Checklist
Contact Information
Make sure all your contact information is
easy to find. This means phones numbers,
addresses, emails and even Google maps.
Above The Fold
Keep your most important information
above the fold. The fold is everything on
your screen before you have to scroll down.
Blog
Blogging is a great way for people to find
you as well as interact with current
members. Start with posting WODs.
About Us
Your about us page is your time to shine. Is
it snappy and interesting or is it boring?
Make people want to be around you.
Call to action
What do you want visitors to do? Do you
want them to call, fill out a form, email you?
Make sure they know what they should do.
Social Media Integration
Do you have social media icons, like boxes
and +1 areas on your website? Try it out!

9. 5. Search Engine Optimization
Search Engine Optimization (SEO) is more of a long term strategy. This
is not a quick fix and won’t result in leads right away, but it could be
worth your while in the long run.
SEO is basically how well you rank in the search engines. The better
you rank could mean better business.
Resources:
http://moz.com/beginners-guide-to-seo
http://www.quicksprout.com/the-advanced-guide-to-seo/
Search Engine Optimization Starter Guide by Google

10. Recap
1 Google Places
2 Paid Search (PPC)
3 Review Sites
4 Your Website
5 Search Engine Optimization (SEO)

11. Online Marketing and Website Development for CrossFit boxes.
pushpresslabs.com
Online Marketing
Social Media
SEO and Integration
Lead Conversion Coaching
Website Development
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