VacuumSpot was experiencing decreasing conversion rates and return on ad spend from their Google AdWords account. PPC Essentials was tasked with turning this around. They proposed restructuring VacuumSpot's single campaign into smaller, segmented campaigns focused on high-converting products. This led to a 143% increase in monthly revenue, a 107% increase in monthly transactions, and a 149% increase in monthly return on ad spend. Through strategic restructuring and ongoing management, PPC Essentials more than doubled VacuumSpot's key metrics.

1. VacuumSpot
Restructure. Optimize. Convert.
A PPC Essentials Case Study

2. 2
VacuumSpot
A PPC Essentials Case Study
With diminishing click through and conversion rates, VacuumSpot’sreturn on ad spend (ROAS) was vanishing from a historically profitable Google AdWords account.
Increasing cost per acquisition figures put the company into a make-or- break position when it came to their PPC strategy.
The issues

3. 3
A PPC Essentials Case Study
PPC Essentials was tasked with executing a strategy to turn around decreasing conversion rates in an effort to once again, bring profitability to VacuumSpot’sGoogle AdWords account.
The task
VacuumSpot

4. 4
A PPC Essentials Case Study
An account restructuring audit was proposed by PPC Essentials to break down VacuumSpot'ssingle campaign into smaller, highly-segmented campaigns.
The account restructure was designed to:
•Increase impression figures on high converting products
•Create further budgeting control
•Provide opportunities for Quality Score improvements
•Remove low converting keywords
The strategy
VacuumSpot

5. 5
A PPC Essentials Case Study
143%
Increase in monthly revenue
The results
VacuumSpot

6. 6
A PPC Essentials Case Study
107%
Increase in
monthly transactions
The results
VacuumSpot

7. 7
A PPC Essentials Case Study
The results
149%
Increase monthly ROAS
VacuumSpot

8. 8
A PPC Essentials Case Study
Through a carefully planned strategic restructure of the AdWords account and ongoing management in the PPC Essentials program, VacuumSpotwas able to more than double its monthly revenue, transactions, and return on ad spend from Google AdWords.
The recap
VacuumSpot

9. www.ppc-essentials.com
206.575.3740