The document provides instructions for a final project where students must create a 3-year strategic plan for a selected organization. The strategic plan must include: a description of the organization's history, products, and competitors; an analysis of the organization's current market situation; a SWOT analysis to identify opportunities; an explanation for choosing at least 3 areas from the SWOT analysis; and a method to measure the strategic plan's success. The final project paper must be 8-10 pages long, formatted in APA style, include at least 3 scholarly sources, and incorporate concepts from the course.

1. Final Project
Focus of the Final Project
Select an organization and prepare a strategic plan to grow the
business over the next three years. Your strategic plan must
include the following:
Describe your organization’s history, products, and major
competitors.
Explain the current situation of the organization in the market.
Conduct a SWOT analysis (strengths, weaknesses, opportunities
and trends) to determine areas that offer opportunities for
change.
Choose at least three areas from your SWOT analysis and
explain why the areas you have chosen are essential to your
strategic plan. Use theories and examples from your text and
additional sources to support your rationale.
Explain your method to measure the success of your strategic
plan.
Your paper must be eight to ten pages in length (excluding the
title and reference pages) and formatted according to APA style
guidelines as outlined in the Ashford Writing Center. In
addition, you must use at least three scholarly sources, in
addition to the text. Remember to incorporate information that
you have learned from this course as well as your personal
experience.
Your Final Project
Must be eight to ten double-spaced pages in length and
formatted according to APA style as outlined in the Ashford
Writing Center.
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must include an introductory paragraph with a succinct thesis

2. statement.
Must address the topic of the paper with critical thought. If
possible, provide the context of a first-person experience where
you saw this academic concept in operation.
Must conclude with a restatement of the thesis and a conclusion
paragraph.
Must use APA style as outlined in the Ashford Writing Center
to document all sources.
Must include a separate reference page that is formatted
according to APA style as outlined in the Ashford Writing
Center.
Carefully review the
Grading Rubric (ATTACHED)
for the criteria that will be used to evaluate your assignment.