10 Hypothesis on World Menu's Business Model

1. Component: Customer Segment
Hypothesis Restaurants, hotels and cafés have the problem of
language barrier with their customers.
Test Conduct 20-30 interviews with restaurants, which
are located within touristic areas and offer medium
to high priced food & beverage.
Validation If a minimum of 65% of participated restaurants
confirm language barrier problems.
Result

2. Component: Value Proposition
Hypothesis The maintenance & updating of menus is a
time-consuming, labour intensive task
Restaurants, hotels and cafés would prefer to
outsource.
Test Conduct 20-30 interviews with restaurants,
which are located within touristic areas and
offer medium to high priced food & beverage.
Validation If a minimum of 65% of participated
restaurants confirm language barrier problems.
Result

3. Component: Channels
Hypothesis Service can be offered directly (no intermediaries)
to clients through a website as nowadays people
accept online services easily.
Test Landing page
Validation If landing page gets visited at least 200 times
within 2 weeks.
Result

4. Component: Customer Relationships
Hypothesis The best way World Menus can offer its service is
through web based personal assistance.
Test Run a survey with restaurants asking about their
preferred relationship type.
Validation If survey results indicate a preference of restaurant
owners towards a web based personal assistance.
Result

5. Component: Revenue Streams
Hypothesis Restaurants will be willing to pay a fixed “menu” price
for each translation.
Test Run a survey with restaurants identifying the
willingness to pay for the service.
Validation If survey results indicate an acceptance of the
proposed payment plan.
Result

6. Component: Revenue Streams
Hypothesis Restaurants will be willing to pay a monthly
maintenance / change fee.
Test Run a survey with restaurants identifying the
willingness to pay for the service.
Validation If survey results indicate an acceptance of the
proposed payment plan.
Result

7. Component: Key Partnerships
Hypothesis World Menu will find translation agencies, which entail
the intellectual property and resources to offer its
service in a cost efficient way.
Test Interviews / personal meetings with several translation
agencies gathering information about their offer.
Validation If qualified agencies can be found which offer service
at reasonable price.
Result

8. Component: Key Partnerships
Hypothesis World Menu will find printing agencies, which entail
the required machinery and design knowledge to offer
its service in a cost efficient way.
Test Interviews / personal meetings with several printing
agencies gathering information about their offer.
Validation If qualified agencies can be found which offer service
at reasonable price.
Result

9. Component: Revenue Streams
Hypothesis Once the service has attracted enough customers,
restaurants will want to place their advertisement on
the app and by doing that provide another revenue
stream.
Test Survey installed on website checking willingness of
restaurants to advertise within app in the future.
Validation If more that 55% of participants indicate wiliness to do
so.
Result

10. Component: Cost Structure
Hypothesis World Menu variable costs are only influenced by the
relationship with key partners.
Test Interviews / personal meetings with several key
partners gathering information about their offer /
prices etc..
Validation If key partners do not ask for subscription fee but for
usage fee only.
Result