Presentation on social media at the San Francisco History Center, given by Christina Moretta at SAA 14.

3. 13,738 likes
Encourage contribution of posts from specialty
departments. Each department has a FB ambassador.
Suggest FB campaigns – cool stuff you’ve seen

4. Use other
people’s
ideas!
We first saw
this on Etsy
and applied it
to the library-like
questions.

5. Humor &
stereotypes
are liked &
shared!

6. Use your
community
to guide you
with social
media best
practices –
partnerships
& neighbors.

8. Instagram: started in
November 2013.
August 2014 = over 1,200
followers
Hint: followers heart old
photos & cool books

9. Work with existing
programs in your library
system and see how the
archives can be involved.
#summerread2014

10. Try new things!
Try again even if it
was not successful
the first time
around.

11. Highlight
your digital
assets.

14. Social Media Cross-Promotion Guidelines for Programming Partners
SFPL has more than 21,000 online community members across various social media platforms; effective cross-promotions
will help maximize awareness for a successful event.
Our general hashtag across all social media is #sfpubliclibrary
Here are links to SFPL’s social networking accounts:
Facebook: www.facebook.com/sfpl.org
• Tip: “Like” SFPL’s page first so you can tag our page in your Facebook posts using “@San Francisco Public Library
Twitter: twitter.com/sfpubliclibrary
• Tip: Tag @sfpubliclibrary in your posts related to your event
Instagram: instagram.com/sfpubliclibrary
• Tip: Tag @sfpubliclibrary in your posts related to your event
YouTube: www.youtube.com/user/SanFranciscoLibrary
• Tip: Share your YouTube video links from your event with us so we can link to your video