TF-IDF: an overlooked critical element of SEO
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An explanation of basic on-page SEO, mixed with tactical execution via TF-IDF analysis
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TF-IDF: an overlooked critical element of SEO
- 1. The other guys don’t stand a chance because we have the basics down
- 6. Google is a computer and no matter how sophisticated the machine gets, it still relies on an algorithm. THE PROBLEM @askPJHowland
- 7. Google is a computer and no matter how sophisticated the machine gets, it still relies on an algorithm. Algorithms require metrics. THE PROBLEM @askPJHowland
- 8. On-page SEO Off-page SEO THE SOLUTION @askPJHowland
- 9. On-page SEO Off-page SEO THE SOLUTION @askPJHowland
- 10. On-page SEO Off-page SEO THE SOLUTION On my site See results soon On other’s websites Results take time @askPJHowland
- 11. On-page SEO Off-page SEO THE SOLUTION On my site See results soon On other’s websites Results take time @askPJHowland
- 13. ● <title> ● <h1> ● Keyword usage ● Word count ● Internal links ● Subheaders (themes) ● Site speed ● Usability ● Image optimization ON-PAGE SEO @askPJHowland
- 14. ● <title> ● <h1> ● Keyword usage ● Word count ● Internal links ● Subheaders (themes) ● Site speed ● Usability ● Image optimization ON-PAGE SEO @askPJHowland
- 15. 1. There will be something here you haven’t done yet. 2. You can start tomorrow. 3. You will require little or (more likely), no developer resources. MY PLEDGE @askPJHowland
- 18. One of Google’s first and most basic public patents on the Google Search algorithm. TF - IDF @askPJHowland
- 19. One of Google’s first and most basic public patents on the Google Search algorithm. The tf-idf value increases as the number of times a word appears in the document. TF - IDF @askPJHowland
- 20. One of Google’s first and most basic public patents on the Google Search algorithm. The tf-idf value increases as the number of times a word appears in the document. The size of the document affect TF-IDF, larger documents need greater term frequency. TF - IDF @askPJHowland
- 21. You’ll learn the semantically relevant words, phrases, and themes that your competitors are using in their articles. TF - IDF: The End Game @askPJHowland
- 23. This is NOT keyword research. @askPJHowland
- 24. KW = words people search TF-IDF = words people want @askPJHowland
- 25. @askPJHowland
- 28. KEYWORD RESEARCH WILL REVEAL WORDS LIKE: Coconut oil for hair Coconut oil moisturizer Health benefits of coconut oil Coconut oil uses Benefits of coconut oil Coconut oil for skin Is coconut oil good for you Coconut oil benefits Cooking with coconut oil What is coconut oil good for
- 29. KEYWORD RESEARCH WILL REVEAL WORDS LIKE: Coconut oil for hair Coconut oil moisturizer Health benefits of coconut oil Coconut oil uses Benefits of coconut oil Coconut oil for skin Is coconut oil good for you Coconut oil benefits Cooking with coconut oil What is coconut oil good for
- 30. TF-IDF WILL REVEAL PHRASES LIKE: Diaper rash Fat composition Lauric acid MCT oil Superfood Medium chain triglycerides Capric acid Osteoporosis Saturated fat Ketone
- 35. Free tools, but takes time - http://tool.motoricerca.info/keyword-density.phtml + http://bit.ly/tf-idf Paid tool, quick and actionable - https://en.ryte.com/ (formally on-page.org) HOW?
- 49. Keepaustinweird Red Wassenich Hope Outdoor Austinites Mural Outhouse Designs ATX Breakfast Tacos WORDS TO ADD:
- 50. Keepaustinweird Red Wassenich Hope Outdoor Austinites Mural Outhouse Designs ATX Breakfast Tacos WORDS TO ADD: (2-4) (1-2) (3-5) (1-3) (1-2) (3-5) (1-2) (1-3)
- 51. Keepaustinweird Red Wassenich Hope Outdoor Austinites Mural Outhouse Designs ATX Breakfast Tacos or (10-50) WORDS TO ADD: (2-4) (1-2) (3-5) (1-3) (1-2) (3-5) (1-2) (1-3)
- 52. MAKE IT HAPPEN
- 53. Red Wassenich Austinites Breakfast Taco Keepaustinweird Hope Outdoor Outhouse Designs ATX MAKE IT HAPPEN
- 54. Red Wassenich Austinites Breakfast Taco Keepaustinweird Hope Outdoor Outhouse Designs ATX MAKE IT HAPPEN
- 60. 1. Need to increase niche relevancy This works for everyone, but especially if... @askPJHowland
- 61. 1. Need to increase niche relevancy 2. Already produce long form content This works for everyone, but especially if... @askPJHowland
- 62. 1. Need to increase niche relevancy 2. Already produce long form content 3. Have a large set of content This works for everyone, but especially if... @askPJHowland
- 63. 1. Need to increase niche relevancy 2. Already produce long form content 3. Have a large set of content 4. Are seeing diminishing returns on what used to work This works for everyone, but especially if... @askPJHowland
- 64. 1. Need to increase niche relevancy 2. Already produce long form content 3. Have a large set of content 4. Are seeing diminishing returns on what used to work 5. Love long-tail keywords This works for everyone, but especially if... @askPJHowland
- 65. 1. Need to increase niche relevancy 2. Already produce long form content 3. Have a large set of content 4. Are seeing diminishing returns on what used to work 5. Love long-tail keywords 6. Think you’ve done everything already This works for everyone, but especially if... @askPJHowland
- 66. 1. Need to increase niche relevancy 2. Already produce long form content 3. Have a large set of content 4. Are seeing diminishing returns on what used to work 5. Love long-tail keywords 6. Think you’ve done everything already 7. Bonus: Want featured snippets (yes, doing TF-IDF before you go for the snippet will dramatically increase your likelihood of snagging the snippet) This works for everyone, but especially if... @askPJHowland
- 67. TF-IDF Primes Pages for Featured Snippets @askPJHowland
- 70. ONE MORE TIME ● Identify important pages to TF-IDF ● Run TF-IDF analysis ● Deliver recommendations (or make them yourself) ● Target associated featured snippets @askPJHowland
- 71. ONE MORE TIME ● Identify important pages to TF-IDF ● Run TF-IDF analysis ● Deliver recommendations (or make them yourself) ● Target associated featured snippets ● Watch rankings and traffic move up @askPJHowland
- 72. @askPJHowland