Tell your brand story (visually) via SOCIAL MEDIA by Cylde
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The document discusses how brands can tell their story visually through social media. It emphasizes that consumers have short attention spans, around 6-8 seconds, so brands need to experiment with visual storytelling using any form of digital media. It provides tips for brands on social media storytelling, such as being passionate, inspiring action, making the audience care and want to share the story, keeping things simple, prototyping ideas quickly, and telling a single story or presentation as an ongoing social series to be efficient.
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Tell your brand story (visually) via SOCIAL MEDIA by Cylde
- 1. Tell your brand story (visually) via SOCIAL MEDIA.
- 2. Matthew Clyde, Founder – Ideas Collide Inc. @matthewclyde @ideascollide
- 3. MATTHEW CLYDe, founder Ideas Collide Marketing Communications Est. 2005 Phoenix | PortlanD Consumer’s average attention span is 6-8 seconds – 1 second less than a goldfish... STORY TELLING VIA MEDIA (any media) a COMPETITION for ATTENTION
- 4. MATTHEW CLYDe, founder Ideas Collide Marketing Communications Est. 2005 Phoenix | PortlanD Consumer’s average attention span is 6-8 seconds – 1 second less than a goldfish... BRAND STORYTELLING – VISUAL IMPACT Brands will need to experiment with just about any form of digital, VISUAL storytelling as the competition for attention time only gets fiercer. —Ari Kepnes, Content Strategist
- 5. BE PASSIONATE. INPSIRE action BRAND STORYTELLING – VIA SOCIAL MEDIA
- 6. BRAND STORYTELLING – VIA SOCIAL MEDIA Visual Storytelling Rule make me care & then I WILL share
- 10. INSPIRE PASSION MAKE ME CARE & SHARE
- 11. BRAND STORYTELLING VIA SOCIAL MEDIA BE SIMPLE.
- 12. SIMPLE IDEAS CAN STILL BE BIG IDEAS.
- 13. BRAND STORYTELLING VIA SOCIAL MEDIA BE AGILE & PROTOTYPE FAST. (YOU ARE ALWAYS IN STARTUP MINDSET/MODE)
- 16. IT DOESN’T HAVE TO BE STUDIO PRODUCED TO MAKE YOUR STORY COME TO LIFE • Film studio in hand via mobile devices • Visually present your concept, storyboard, bring to life/market • Constantly FEED your story visually
- 17. BE EFFICIENT
- 18. 1 Story | 1 Presentation Can Become a Social Series of Content
- 19. BRAND STORYTELLING VIA SOCIAL MEDIA