Featuring Wilhelm Taht, Villi Heijari, Anna Marsh, Volker Hirsch, Oscar Clark, Peter Willington, Pepe Agell, Mark Sorrell & Jon Jordan

2. WELCOME
PGC PECHAKUCHA SESSIONS
Wilhelm Taht
Video Games Executive
Rovio Entertainment

4. Data:
• Head of External Products & Publishing
• Feel free to pitch well monetizing and
retaining games to us 
• Twitter: @wilhelm_taht
Who’s taht guy?

5. PECHA-
WHO??

6. So kucha,
much pecha
Look! no text
& no clicking
20 seconds, 20 slides
Mad skillz
Tokyo

7. Stellar line-up ftw.
1. ”DEATH TO BANNERS.” Ville Heijari. Head of Supply, Europe @ Vungle
2. “3 things about the mobile industry more evil than F2P” Anna Marsh, Design Director @
Tickity Boom
3. ”Why F2P brings out the best in Boredom.” Volker Hirsch, Founder, Advisor, Mentor
4. ”Understanding The Different Hats Players Wear.” Oscar Clark, Evangelist @ Everyplay &
Independent Game Design and Monetization Consultant
5. ”How to build a community with multimedia." Peter Willington, Editor @ AppSpy
6. ”I'll be back; the hidden goldmine of existing players.” Pepe Agell, Head of International @
Chartboost
7. “Heuristics vs Escapism - using real life habits to create gaming habits." Mark Sorrell
F2P Independent Consultant
8. “Apples.” Jon Jordan, Editor at Large @ Pocket Gamer

8. GET ON WITH IT
ALREADY!!!1

10. DEATH TO BANNERS
Ville Heijari
Head of Supply Europe
Vungle

12. Infrastructure for In-app Video Advertising

13. Infrastructure for In-app Video Advertising

17. Infrastructure for In-app Video Advertising
(Not actually Sao Paulo)

18. Infrastructure for In-app Video Advertising
© Tony De Marco / Sao Paulo No Logo

19. Infrastructure for In-app Video Advertising

20. Infrastructure for In-app Video Advertising
Problem: Ads tend to suck

21. Infrastructure for In-app Video Advertising
Problem: Ads tend to suck

22. 13

23. 23Infrastructure for In-App Video Advertising

32. 3 THINGS ABOUT THE MOBILE INDUSTRY
MORE EVIL THAN F2P
Anna Marsh
Game Design Director
Tickity Boom Games

54. WHY F2P BRINGS OUT
THE BEST IN BOREDOM
Volker Hirsch
Venture Partner
Emerge Venture Lab

76. UNDERSTANDING THE DIFFERENT
HATS PLAYERS WEAR
Oscar Clark
Evangelist
Everyplay

80. 2

98. HOW TO BUILD A COMMUNITY
WITH MULTIMEDIA
Peter Willington
Editor
AppSpy

99. 1

100. 2

102. 4

103. 5

104. 6

105. 7

106. 8

107. 9

108. 10

109. 12

110. 13

111. 14

112. 15

113. 16

114. 17

115. 18

116. 19

117. 20

120. I’LL BE BACK: THE HIDDEN GOLDMINE
OF EXISTING PLAYERS
Pepe Agell
Head of International
Chartboost

121. 1
The hidden
goldmine
of existing
players
The hidden
gold mine of existing
players

123. 2

125. 8

126. 9

129. 4

135. 16

137. 15

139. Come back and finish Level 3

140. www.chartboost.com

142. HEURISTICS VS ESCAPISM: USING REAL LIFE
HABITS TO CREATE GAMING HABITS
Mark Sorrell
Consultant

143. 17

144. 18

145. 3

146. 1

147. 12

148. 2

149. 4

151. 6

152. 8

153. 7

154. 9

155. 16

156. 10

157. 11

158. 13

159. 15

160. 19

161. 20

162. 14

164. APPLES
Jon Jordan
Editor-at-Large
PocketGamer.biz