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Effective twitter for communication product integration presentation

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PES Stockholm Citygroup, Sweden
PES Stockholm Citygroup, Sweden
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Effective April 1, 2009 Sarah Milstein (@SarahM)
Why Sarah Milstein?
Hashtag #w2e
Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A
Twitter strategies ?
What will be different in three months, six months or a year because we've engaged on Twitter? Photo: Sreejith_K, Flickr $ Photo: lemoncat1, Flickr
With whom do we want to connect? Photos: Judith Wolfe
What kind of information is interesting to these people?
What kind of information is interesting to these people?
What kind of information is interesting to these people?
What kinds of problems might a Twitter account raise?
Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A
Search.twitter.com
Tweetbeep.com
Monitter.com
Twist.flaptor.com
Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A
Who? Photo: Thomas_Hawk, Flickr
Multiple posters
What?
Hold conversations
Share links
Link to your sites
Amplify
Acknowledge problems
Hold promotions and contests
Effective posting Promotions and contests
Reveal yourself
When?
Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A
Content, then search
Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A
“Salesforce.com…has legitimized the tweet as a cry for help by incorporating Twitter into its system.” – The New York Times “When you have a problem, your first instinct is not to call customer service because it’s going to be painful. People are sharing their problems on Twitter before contacting the call center.” –Alex Dayon, Salesforce SVP
Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A
Contact me Sarah Milstein @SarahM @TweetReport sarah.milstein@gmail.com www.20slides.com
Effective twitter for communication product integration presentation

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