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Creative workshop
of new tools for collaboration
in communities
6th and 8th May, Madrid
Participants
6th May: 7 external + 3 UCM
8th May: 5 external + 4 UCM
Participating CBPPs
UCM x 4
SaS x 4
Tabacalera x 3
Kune x 3
BAH x 2
La Piluka x 2
...
Moments
of communication and collaboration
Dissemination
Decision making
Reception
Emotions
Coordination
Current tools they use
Mail Face to face Google Drive
Pad
Whatsapp
Telegram
Current tools they use
Pros
Ubiquity
Open / free
Greater capability (face to face)
Ease of use
Information recording
Attached files management
Cons
Spam
Info overloading
Privacy
Information recording
Attached files management
Facts, Challenges and Solutions I
Fact
Communication
creates
community but it’s
complex
Challenge
“How Might We”
create more
community
(internally and
outwards)?
Solution
Games, reception
of new participants
and emotion
management
Facts, Challenges and Solutions II
Fact
Participation is
limited and
unequal
Challenge
“How Might We”
create a model
that makes
participation kinds
visible and makes
participation more
interesting for
third parties?
Solution
Games for meeting
the community
Two kinds of participants
Active Occasional
Let’s begin with...
Active
Empathy map - Who is an active?
Work swamped
They know what to do and look for solutions
They manage many emotions
A lot of assemblies and mails
Value Proposition Canvas
Customer jobs
Communicate
What, How, Who, Where, When
Relations with other communities
Manage, coordinate, organize
Emotions: generate trust
Ask for relieve
Tired
Slow
Boring
Frustrating
Gains and pains
Funny
Participative
Easy
Being in company
People / Group / Community map with their
activity, keywords
“Network knitting”: common people suggestions
Smart management software
Mail filters
Products and services
Emotion dynamics
Information in only
one repository
Gain creators and pain relievers
Show emotions
Gamification
Well designed
And now with...
Occasional
Empathy map - Who is an occasional?
Positive valuation of communities
Trouble when participating:
Language not understood
Information access trouble
Don’t know where to begin
Customer jobs
Give visibility to the community
Organize information
Value information
Poor spontaneity
Lack of coordination
Funding effort
Gains and pains
Horizontality
Easy universal access
Welcome/reception
Products and services
Website with community information
Activity / task / information recommendation engine
Info organization tools: event audience estimation,
task list, document relevance evaluation, info
access, labels, organized search...
Gain creators and pain relievers
Integration activities
Participation tools
Behaviour regulation
system
Finally, the conclusion is users want...
Desired Value Proposition
Communication / Internal work
Info coordination/organization mobile tool
Event management: Activities, assemblies, work
Task management and participation visibility
Resource management
Proposal management, decision making
Desired Value Proposition
Attraction actions / Dissemination
Easy visibility tool of community information
for new people (what, who, how, where and
when)
User / group / community map
Desired Value Proposition
Interaction among communities
Automatic synergy / collaboration / activity
suggestion tool
Thanks!
Facilitators:
Carolina García León (@holacarol)
Antonio Tapiador del Dujo (@atapiador)

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Creative workshop on new tools for collaboration