1. Customer Success Story
OzLINK Delivers The “POP” For
Retail Trade Promotions
Industry: Retail
OzLINK Solutions: OzLINK for UPS
"OzLINK has been a user-
Applications: Excel, UPS WorldShip, UPS API’S friendly tool that has helped
with rate estimation and
system testing. The ability to
The Challenge: batch rate from Excel has
When launching a new trade promotion for major retail chains, it is always a daunting been especially valuable. The
task to deliver the message right, perfect promotion, develop the media campaigns, and support team has been
produce the in-store promotional materials also known as POP (point of purchase
responsive and
promotions). In order for the production and delivery of POP materials to be successful,
the following questions need to be considered: knowledgeable, making them
an asset in resolving “how-
 What is the shipping going to cost? to” and other technical
 What printer locations are best to manage costs? questions. Great tool and
 How do you know the items were shipped? great support!”
 What is the guarantee the items will arrive to all the stores in time for the
promotional launch? - Mark Taylor, Sr.
Transportation Analyst,
Lowe’s
Two examples of OzLINK customers that face these challenges are Lowe’s, with over
1700 stores, and a large mobile phone retailer, with over 2000 stores.
The Solution:
When the transportation analysts get involved in large batch shipping jobs, they try to
get as much visibility up front as possible. This helps them ensure that costs and
expected delivery times are optimized across their channels. They use OzLINK to
perform batch processing. Planned shipments are delivered in an Excel spreadsheet.
Directly from Excel, they can batch rate, batch track, and even perform address
validation. This ensures that there are no missed or returned shipments. They can even
track and rate for their outsourcing providers, giving them visibility they once never had.
The results when using OzLINK include:
 Accurate shipping cost and savings by leveraging any outsourced print shops
as required. These costs now get planned and allocated correctly.
 Up-to-date tracking information for thousands of shipments with minimal effort .
An Excel spreadsheet can then be sent back to their internal transportation and
logistics teams.
 More control over outsourced fulfillment from a cost and visibility perspective.
Cost analysis for the shipping of POP materials is the best solution for smart planning
and timely delivery of goods needed for the promotional launch. OzLINK provides that
solution.
O Z D E VE L OP ME N T , I N C .
Phone: 508-366-1969
sales@ozdevelopment.com
www.ozdevelopment.com