Snapchat Owerly Tutorial

1. Snapchat owerly.com

2. Audience
Mostly 18-35 years olds
Millennials and Generation-Z

3. Register

17. Audience
add contacts from phone

18. Audience
Leverage your existing social media channels.
Post your Snapchat username and Snapcode
Have social media influencers post your Snapchat
Account
Influencers can borrow your account for a day and
create content on it and bring over their followers
Google “Snapchat Influencer” or niche bloggers

19. Snapcode/Link

20. Add with Snapcode

21. Audience
Create Instagram and Facebook ads targeting
Snapchat users with your Snapcode as the picture to
tell people to add you.
Use engagement ads and people will screen capture
and add you later.
Target the right audience that likes Snapchat and
niche publications.

22. Audience
Join an Add Party
pull up your account screen.
Select Add Friends
Select Add Nearby

24. Snapchat Emoji Meanings in Friend List
Yellow Heart - best friends, chat the most
Red heart - best friends for 2 weeks
Baby head - just became friends

25. Content
Create exciting, engaging content
Product Storytelling (Branding)
Influencer Content
Draw over pics, emojis, frames, etc.

26. Content
Fun/Funny Posts, Creative, Inspirational,
Entertaining, Interactive or Educational
Have employees make fun looking posts
Show cool company culture
Write some captions or hashtags on post pics

27. Content
Be authentic on Snapchat, not just promotional
Vary types of content and keep it updated
Behind the scenes content
Celebrity snaps/interviews

28. Content
Tell people to screenshot a snap to use as a
wallpaper
Snap one of multiple choices and you can see how
many people screenshot a specific choice
Screeshot people are in a green font

30. Content
Memories
Upload content (like audience submissions)

31. Content
Create stickers for your audience (cut out the product
and place in their stories)
Doodle

33. Storytelling Content
Tell stories up to 10 seconds long Videos adding up
to 2-3 minutes. (10 snaps)
Content can be re used on Twitter or Facebook, etc.
Beginning Middle and End to Story (Walk to Event,
Watching Celebrity, End of Day)
Tap for Stop Motion Animation

34. Storytelling Content
Delete posts not congruent with rest of story
Delete your last story so people don’t see half a story
Storyboard (especially if working with sponsor)
NOT food or selfies or first person event shots of
parties or random shots
Tease people for the story that is coming on your other
social media platforms

35. Content
Add music to snap videos by playing Music while
recording (Spotify, Soundcloud, etc.)
spectacles to show perspective.
Users can Turn video playback vertical to see hidden
stickers or commentary
Have different content on IG stories than Snapchat

36. Call-to-Action
Press and Share
Audience and push on the snap and share it by press
and holding and then select a friend on your list to
share

38. Call-to-Action
24 hour sale
Promo code for Snapchat discount (measure ROI)
along with Number of Views for post and cost of post
Snapback, Screenshot, Message me, Goto, Share
this
Have a promo URL to a opt in for lead capture
App downloads with bit.ly link to download

39. Analysis
Swipe Down
To exit the screen, they can swipe up on your story
and you will know your audience exited at that point
to see if your audience was interested

40. Tracking
Tracking
Followers
Drop out
Engagement
Screenshots
Views

41. Tracking
Completion rate
Fall out/bounce rate
see at what point they drop out to change content
story completion rate (typical stories under 10 snaps)
How many used and seen the geofilter

42. Analytics
snaplytics.io Platform Analytics
Swipe up to landing page and convert
https://www.snapchat.com/ads/ad-products

44. Engage
Chat
Ask questions
have them post it on other platforms like Twitter and
Instagram with a special Hashtag
Have people join in on a Contest
Have a fun conversation for your audience to join in

45. Snapchat Ads

46. Types of Ads
Link to Article - Swipe Up to Read
Link to Install App
Watch Trailer or Short Film
Swipe up to View Website Page

47. Sponsored Geofilters

48. Sponsored Lenses

49. https://support.snapchat.com/
en-US/a/lenses1

50. Geofilters
Buying Geofilters/Lenses can build your brand
Reach local users
Promote your tradeshow booth
Use for community events
Event based targeting
Buy a geofilter at your competitor’s location to steal their audience
Geofilters are overlays with writing or stickers that people can place over their
snaps
pepperfilters.com

52. Work with Influencers
Find micro or macro influencers that genuinely love
products within your niche
Get Press coverage by reaching out to
reporters/journalists
Have promotional snaps fit the storyline/be congruent
Include comment backs and shares in contract with
influencers (engagement)