This document provides instructions for live streaming on Facebook using the Facebook Live feature. It discusses how to set up and conduct a live stream, including allowing camera and microphone access, setting privacy settings, engaging with viewers during the stream, and best practices for boosting the video post and reusing content after the live stream. The goal is to build relationships and engage audiences on Facebook through live video.

1. FACEBOOK
LIVE
WWW.OWERLY.COM
www.Owerly.com
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2. INTRODUCTION
Live streaming video with capture
Build relationships faster with Audience
(Know, Like and Trust)
Broadcast from personal page, business page or to a group
Start a post and click the live icon
Allow access to camera and mic
Hit continue button to go live
Set privacy settings to “Public” if using personal profile
You can use “Pages” or “Facebook” App, or Group Event
www.Owerly.com
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3. www.Owerly.com
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4. www.Owerly.com
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5. www.Owerly.com
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6. www.Owerly.com
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7. www.Owerly.com
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8. www.Owerly.com
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9. SETUP
Let people in Advance When you are going to go Live
Bring Extra Battery Power
Consider using Airplain Mode and Wifi in order to avoid
incoming calls interrupting (Avoid using Data plan)
Have good lighting
Attention grabbing headline - Benefits
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10. STREAM
Remind people to follow you so they get a reminder when
you are Live
Let them know the benefits if they watch
Introduction to Audience
Bring Value-Educate, Entertain, Inform
Engage (Say hi to people that login, Converse with
comments)
Broadcast up to 90 minutes
End session with call-to-action (Mention Resource, Page,
Offer)
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11. AFTER
Hit Finish Button
Save video to camera roll (Can upload in other places as
well-YouTube, Vimeo, etc.)
Select upload higher quality version
Confirm video appears on your Facebook Fan Page
Continue engagement with comments or questions on video
after it has been posted
Share/Syndicate video – Blog, Groups, Newsletter
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12. BEST PRACTICES
Stream Regularly
Have a Schedule for followers to login
Consider using a tripod, Microphone, Video lights
Syndicate and Re-purpose Content (YouTube, Instagram,
Blog, Newsletter)
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13. BOOST POST
Consider Boosting Post
Get more likes
Promote business offer
After broadcast, the video is saved as a post
View Analytics by hitting “reach” under the post
View comments and shares
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14. BOOST POST
Click boost post under video
Or
Goto Ads Manager
Hit Create Ad for a post that is doing well
Select “Boost your post”
Select Fan Page
Select Post you want to boost
Optimize for Video Views (See Facebook Ads Tutorial)
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15. CONTENT IDEAS
Your business in action
Show some personal life
Q&A audience session
Tutorials
Industry Updates
Interview
Promotion
Live Event Broadcast
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16. OWERLY.COM
www.Owerly.com
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17. $1 TRIAL TO
OWERLY.COM
Learn a Complete Internet Marketing Strategy online instantly
Streaming to your Computer Today for $1.
Learn Social Media, Search Engine Optimization, Pay-per-
click Advertising, Funnels, Conversion Marketing,
Copywriting, Web Design and More for $1 your first month.
http://www.owerly.com/membership
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INTERNET AGENCY
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SCRIPT
Get clients Begging to give you $500, $2000 and even $5000
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