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www.owenhealth.co.uk
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Here at Owen we’re on a mission to make
smart, simple.
With an ever increasing number of channels,
media and tactics to choose from, it’s become
even more important to set a sound strategy
which will inform all marketing activity.
So, to help our pharma marketing friends,
we’ve created this strategic marketing
pyramid. Use it as a quick reference
guide to the key considerations when
setting your marketing strategy.
THE PHARMA
PYRAMID.
STRATEGIC
MARKETING