If you have any Issue...Message me on My Facebook Account www.Facebook.com/Owi101

2. Presentation On SWOT Analysis of
Coca-cola

3. Cource
Principal of Management
Instructor
Sir.Mohsin Zeb
Semister
Spring 2013
Section
A

4. M.Owais
17522
Saad Khawaja
17582
Mariam Khalid 17227
Laiba Noor
17217

6. History Of Beginning
Coca-Cola was Invented On May 8,1886 By Dr.
John Pemberton. Coca-Cola was first offered as a
fountain beverage by mixing Coca-Cola syrup with
carbonated water.
First Coca-Cola glass Was Sold On 5 Cents In
1886.And He Just Sold 9 Drinks Per Day
First Bottle was Made In 1916.

7. Industry
Beverages
Founded
1886
Headquarter
Atlanta ,Georgia,U.S
Type
Centralized Company
Key People
Muhtar Kent
Revenue
US$ 48.01 Billion (2012)
Operating Income
US$ 9.01 Billion (2012)
Employees
146,200 (Dec 2011)

8. Coca-Cola`s Mission
Our mission
 To refresh the world...
 To inspire moments of optimism and happiness...
 To create value and make a difference.

9. Coca-Cola’s Vision
To achieve our mission, we have developed a
set of goals, which we will work with our bottlers
to deliver.
 Profit
 People
 Portfolio
 Partners
 productivity

10. BOARD OF DIRECTORS
Muhtar Kent
Chairman of the Board
and Chief Executive
Officer
The Coca-Cola Company
Herbert A. Allen
President and Chief
Executive Officer
Allen & Company
Incorporated (a privately
held investment firm)

11. Ronald W. Allen
Advisory Director,
former Chairman of
the Board,
President, and Chief
Executive Officer
Cathleen P. Black
Chairman
Hearst Magazines
Alexis M. Herman
Chair and Chief
Executive Officer
New Ventures.
Donald R. Keough
Non-Executive
Chairman
Barry Diller
Chairman of the
Board and Chief
Executive Officer
Maria Elena Lagomasino
Chief Executive Officer
GenSpring Family Offices,

12. Coca-Cola`s Revenue in 2012:

13. Soft Drink Market Share

16. Centralized and Decentralized Concept
The Coca Cola Company is a centralized
company.
It makes operating the international subsidiaries
more efficiently. Although there are managers
in all of these facilities which will make
decisions of hiring employees and local
decisions, major decisions are made from
headquarters.

17. What is SWOT Analysis?
The name says it: Strength, Weakness,
Opportunity and Threat.
A SWOT analysis guides you to identify the
positives and negatives inside your organization
(S-W) and outside of it, in the external
environment (O-T).
Developing a full awareness of your situation
can help with both strategic planning and
decision-making.

18. When do we use SWOT?
SWOT Analysis helps in strategic planning in following
manner.
 It is a source of information for strategic planning.
 Builds organization’s strengths.
 Reverse its weaknesses.
 Maximize its response to opportunities.
 Overcome organization’s threats.
 It helps in identifying core competencies of the firm.
 It helps in setting of objectives for strategic planning.

20. SWOT Analysis
Strengths
The best
global brand
World’s
largest market
share.
Extensive beverage
distribution
channel
Customer
loyalty.
Corporate Social
Responsibility
(CSR)

21. SWOT Analysis
Weakness
Sluggish
Performance in
North America.
Focus on
carbonated
drinks.
Dropping Sales
Negative
publicity.
health issues

22. SWOT Analysis
Opportunities
Introduce
Energy Drinks.
Increase the
distributuion
network
Increasing
demand
Bottled water
consumption
growth.
Popularize
less known
products

24. SWOT Analysis
Threats
Decreasing gross
profit and net
profit margins
Competition
from PepsiCo
Taxes
Saturated
carbonated
drinks market
Inflation

25. Analysis of SWOT
Analysis Of SWOT
Focus on
carbonated
drinks
Undiversified
product
portfolio
Negative
publicity
High debt level
due to
acquisitions
Sluggish
performance in
North America

26. BCG MATRIX

27. Corporate Level Strategy
•Coca-Cola has long been committed to a
product development strategy.
Any Questions?
•This allow Coca-Cola to penetrate existing
markets with new products due to their high
brand awareness.
•This strategy capitalizes on Coca-Cola’s
favorable trademark reputation