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Outwrite PR social media overview

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Outwrite

Businesses in North Wales and Chester were warned about the dangers of failing to implement a robust staff social media policy. Experts from law firm Hillyer McKeown and digital PR agency Outwrite spoke about how to set clear boundaries for staff over social media use, as well as how to set marketing objectives and evaluate social media activity, at an event at Deeside.

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@outwritepr @anthony_bullick How social media can boost a business’ reputation! Wednesday 29 April, 2015
Who we are! • 21 years providing high quality content ! • Digital as standard! • Bespoke strategies! • Coaching and training! • Experts in crisis management • A 24/7 team
! ! ! ! Objectives! of the! day! • How to create a social media strategy! • Best social media content to use! • Social media analysis and evaluation
45% of B2B marketers have gained a customer through LinkedIn! B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t.! 72% of all internet users are now active on social media.
 ! ! ! ! ! Why you should be excited!
• SMART! • Link to your overall business goals! • How much can you commit?! • Who will own it? ! ! ! ! Strategy and! objectives! • How can social media help you?! 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights.!
• Attention! o  Unique visits / followers / fans! • Engagement! o  Likes / shares / retweets / comments! • Influence! o  Follower profile / audience profile! • Sentiment! o  Positive / negative / neutral / change ! ! ! ! Typical KPIs! • Authority! o  Inbound links / external coverage!
• Who are your audiences?! • When do they want it?! • How do they want it? ! ! ! ! Content! is! King! • What content interests them?! “Interesting content” is one of the top three reasons people follow brands on social media.!
! ! ! Content ! is! King! • Tips and advice • Company and industry news! • Customer service! • Offers and promotions! • Humour! Posts with videos attract three times as many inbound links as plain text posts.!
•  Starting a tweet with @ limits its visibility! ! ! ! Did ! you! know?! •  Images increase engagement by 70 per cent! •  Shorter usernames make life easier! •  Hashtags and locations are used to suggest relevant people!
•  Biographies and about us sections are key to people liking/following! ! ! ! Did ! you! know?! •  Twitter lists are amazing!! •  Social media advertising is a viable option! •  Social media have algorithms just like search engines – and they change constantly!!
! ! ! Analysis and evaluation! • Social media’s own analytics! • Third party analytics! • Hootsuite! • Followerwonk! • Google Analytics! How have you performed against your objectives?! What type of content performed best? Worst?!
• Exciting opportunities! ! ! ! ! Recap! • Objectives and strategy! • Quality content! • Evaluation
! ! ! Questions?! ! www.outwrite.co.uk! @outwritepr! @anthony_bullick! !

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Outwrite PR social media overview

  • 1. @outwritepr @anthony_bullick How social media can boost a business’ reputation! Wednesday 29 April, 2015
  • 2. Who we are! • 21 years providing high quality content ! • Digital as standard! • Bespoke strategies! • Coaching and training! • Experts in crisis management • A 24/7 team
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  • 4. ! ! ! ! Objectives! of the! day! • How to create a social media strategy! • Best social media content to use! • Social media analysis and evaluation
  • 5. 45% of B2B marketers have gained a customer through LinkedIn! B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t.! 72% of all internet users are now active on social media.
 ! ! ! ! ! Why you should be excited!
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  • 10. • SMART! • Link to your overall business goals! • How much can you commit?! • Who will own it? ! ! ! ! Strategy and! objectives! • How can social media help you?! 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web trafc; and 65% to gain market insights.!
  • 11. • Attention! o  Unique visits / followers / fans! • Engagement! o  Likes / shares / retweets / comments! • Influence! o  Follower prole / audience prole! • Sentiment! o  Positive / negative / neutral / change ! ! ! ! Typical KPIs! • Authority! o  Inbound links / external coverage!
  • 12. • Who are your audiences?! • When do they want it?! • How do they want it? ! ! ! ! Content! is! King! • What content interests them?! “Interesting content” is one of the top three reasons people follow brands on social media.!
  • 13. ! ! ! Content ! is! King! • Tips and advice • Company and industry news! • Customer service! • Offers and promotions! • Humour! Posts with videos attract three times as many inbound links as plain text posts.!
  • 14. •  Starting a tweet with @ limits its visibility! ! ! ! Did ! you! know?! •  Images increase engagement by 70 per cent! •  Shorter usernames make life easier! •  Hashtags and locations are used to suggest relevant people!
  • 15. •  Biographies and about us sections are key to people liking/following! ! ! ! Did ! you! know?! •  Twitter lists are amazing!! •  Social media advertising is a viable option! •  Social media have algorithms just like search engines – and they change constantly!!
  • 16. ! ! ! Analysis and evaluation! • Social media’s own analytics! • Third party analytics! • Hootsuite! • Followerwonk! • Google Analytics! How have you performed against your objectives?! What type of content performed best? Worst?!
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  • 20. • Exciting opportunities! ! ! ! ! Recap! • Objectives and strategy! • Quality content! • Evaluation