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Pitch Presentation - FHI 360
1. Application for MARPs
Mr. Phal Sophat
Prevention and Innovation Advisor, FHI 360
Fast pitch presentation
24th February 2014
2. The problem
HIV transmission still high among most at
risk populations (MARPs): Entertainment
Workers, Men who have sex with men
and Transgender who:
•Mostly live/work in urban areas
•>50% use Smart phones
•Most are mobile
•~30% are literate
Development Innovations
2
3. Our Idea (1)
• Idea: Smartphone Application
• Target group:
Entertainment Workers (Ews)
Men who have sex with men (MSM)
Transgender
4. Our Idea (2)
• Content:
• Current status and time frame
April 2014
Sept. 2014
5. What we need:
• Developers to help build it and train
local NGO staff
• Interested people to refine the idea,
develop a strategy
Development Innovations
5
6. What we need:
• Developers to help build it and train
local NGO staff
• Interested people to refine the idea,
develop a strategy
Development Innovations
5
Hinweis der Redaktion
We want to design 3 applications to run on Android and ios. We have 3 brands for our target group: SMARTgirl for Entertainment workers, MStyle for Men who have sex with men and Srey Sros for transgender.
The application will consist of games (safe sex, risk assessment,….), knowledge (STI, HIV/AIDS, FP, SRH,….), Service directory (Drop in center, health, legal aid, human rights, ….) and Frequently Asked Questions (FAQ).