#oiw2016 #powercouples

1.
Report 2016 Oslo Business Region

2. 75events
115event organizers
10.7kattendees
25%int. speakers
38,6mill. reach social media
50%female speakers
225media articles
111journalists
350speakers
”Oslo Innovation Week was a tightly
executed event which holds great
promise for the future in shaking up
Norway and switching it on to the
exciting tech-driven future.”
Mike Butcher, Techcrunch

3. THE OIW 2016 DUGNAD (CO-LAB)

4. 1. BRAND POSITIONING
2. NUMBERS & SCORES
3. CONCEPTS
4. THE BUZZ
5. ABOUT OIW
2016 REPORT CONTENT

5. 1 . B R A N D P O S I T I O N I N G

6. You can attend an innovation conference every
single day, year round, all over the world. What is
special about Oslo Innovation Week?
Compared to the rest of the world, Oslo has no
hierarchies. There is a short distance to power,
and people work together across disciplines,
positions and organizations. ‘Dugnad’ is in our dna,
as Oslo Innovation Week is a unique collaboration
between more than 100 event organizers.
At OIW, the ambition is to make the audience take
active part in the conference as part of the co-lab.
We believe an activated audience will get larger
and more valuable networks than passive
attendees.
POSITIONING OIW:
CO-LAB

7. The positioning of OIW as a co-lab started this year, and
all events were required to involve the audience before,
during and after the event. We believe this strengthens
networking.
This could be done through hackathons, workshops, speed
dates, crowd funding, digital media, polls and more.
Future improvements:
• Inspire and exemplify more options to involve the
audience
• Showcase the involvement in all event organizer
meetings
3.6 OIW
OIW involves attendees before – during
– after more actively than other
conferences around the world.
3.1 My event
My event involves attendees before –
during – after more actively than other
conferences around the world.
RESULTS
(1 – 5, 5 being the best)
POSITIONING OIW:
CO-LAB

8. Powercouples was this year’s theme, across all events.
Both Norway and the global economy needs a
bridge between large, established companies and
the startup scene. Between public and private.
Academia and business. Oil and medtech.
Fashion and music. International and local.
We believe radical innovation happens when
connecting previously unconnected bodies of
knowledge. A powercouple consists of great
mindsof different disciplines, complementing
each other in solving the world’s challenges.
3.88 - OIW
OIW built bridges through powercouples
4.3 – My event
My event built bridges through
powercouples.
92%
of the event organizers liked the theme
Future improvements:
• Identify how OIW can build bridges
and create more powercouples.
• Get the theme on the international
public agenda.
• Take over/bring new meaning to
#powercouples
RESULTS
(1 – 5, 5 being the best)
OIW 2016 THEME:
POWERCOUPLES

9. The powercouples generator at oiw.no allowed everyone to be part of a
powercouple, and to engage in bridging differences.
P O W E R C O U P L E S
G E N E R AT O R
72% Norwegian
visitors
254 users of the
generator
3025 unique page
visitors
Future improvements:
Engage tech/innovation celebrities
Keep the theme on the agenda all year
Measured from Oct 1 – Nov 23.

10. P O W E R C O U P L E S
P R E S S

11. 2 . N U M B E R S A N D S C O R E S

12. 75
events
10.7k
attendees
21%
International
attendees
75%
sold out
events
115
event
organizers
EVENT KEY NUMBERS

13. 350 speakers
50% male speakers
FUTURE IMPROVEMENTS
More diversity
More international speakers
Consider turning down events with less than 70% female speakers
SPEAKERS
25% intl. speakers

14. Involved participants, more than other
conferences (co-lab)
FEEDBACK FROM THE EVENT ORGANIZERS
Scale from 1-5, 5 being the best
4,1
4,1
4,1
4,2
4,1
4,4
3,1
3,6
OIW
MY EVENT
OIW
MY EVENT
MY EVENT
MY EVENT
OIW
OIW
Put new talent on stage
Included the big topics (impact)
Events were about what’s happening
right now (action)

15. 3,8
4,4
4,0
4,5
3,9
World class conference/event
3,3
3,7
3,4
4,3
4,5
OIW
OIW
OIW
OIW
OIW
MY
EVENT
MY
EVENT
MY
EVENT
MY
EVENT
MY
EVENT
Built valuable bridges through ”Powercouples”
Facilitated for meeting new contacts
Built national networks and attention
Built international networks and attention
FEEDBACK FROM THE EVENT ORGANIZERS
Scale from 1-5, 5 being the best

16. YES: 81%
NOT SURE: 17%
NO: 2%
4.2Value of being part of OIW:
Would you like to be a part of
Oslo Innovation Week 2017?
(1 organizer)

17. 4.3
4.1 Coordination of program
Project management
4.4 As a partner
FUTURE IMPROVEMENTS:
Coordinate the program better.
EVENT ORGANIZER’S EVALUATION OF
PROJECT MANAGER OSLO BUSINESS REGION

18. THE WORLD’S FASTEST SURVEY
OIW must be the place to go for inspiration and new ideas.
We believe more than 100.000 handshakes was made during Oslo
Innovation Week. We asked the attendees, and this is how they replied:
IMPROVEMENTS:
Facilitate more ways for attendees to network (co-lab)
Challenge ”the Norwegian ignore” as one of the international attendees put it.
Did you meet new, useful contacts?
YES: 73 %
NO: 27 %
Did you get new, useful ideas?
YES: 81 %
NO: 19 %

19. Event Organizer Meetings
Official opening & Tech playroom
Oslo Innovation Award
OIW 100 Pitches
Extreme Tech Challenge
OIW Company Crawl
OIW Afterwork
Hospitality
3 . C O N C E P T S

20. Ambition: to give the organizers useful tools and
inspiration, solve current challenges, and to create a
valuable network.
EVENTS
01.03.16 // Welcome new organizers and
introducing OIW 2016 at MESH. Talk by Geir
Lippestad, and a panel talk on Powercouples
with Opera, StartupLab, DNB, Style Advice and
DN Gründer.
09.05.16 // Workshops that work – how to design
better events at Sentralen. Talk by Vibbio,
workshop by Øystein Fossen.
13.06.16 // Communicating your event: Boring or
breakthrough? At OHOI. Talks by SLUSH, Shifter,
StartupLab and Pecha Kucha. 10 pitches by event
organizers.
01.09.16 // Social Media Workshop and a party at
Gøteborggata. With Finn.no, Little Big Sister and
NetLife Research.
FUTURE IMPROVEMENTS
Use the organizer Facebook group more
actively for information and feedback
Work more on bringing workshops into
actual programing
E V E N T O R G A N I Z E R
M E E T I N G S

21. Hosted at Skur 13 on October 17 at noon –
18.00. The event included talks and panels,
and a tech playroom.
17 speakers (including 9 international,
2 men).
Speakers highlights included:
Imogen Heap (UK), Karen Dolva (NoIsolation),
Aet Rahe (Art IT), Johanna Staaf (Telenor),
Mike Butcher (TechFugees), Emily Chiu (500
Startups).
500 guests attended, including HRH Crown
Prince Haakon and HRH Crown Princess
Mette Marit.
Feedback from the event organizer
survey – how did you experience this
concept? Scale 1-5, where 5 is the
best.
4.2
FUTURE IMPROVEMENTS
Shorter and more to the point
The venue was too cold
Facilitate for better networking
O F F I C I A L O P E N I N G
Feedback from the attendees: Was the
event worth your time?
Yes: 82 %

22. BBC, Deloitte and Fortune magazine have all
called 2016 the year of Virtual Reality.
The Oslo Innovation Week Tech Playroom
displayed VR, AR, a drone race, and other
revolutionary and disruptive technologies from
Norwegian startups and international
companies.
Exhibitors included NoIsolation, VR Klubben,
Tesla, Oslo Dashboard, ADAPA360, Plastilin &
Xvision, Digible, Staaker, Kazendi, Dimension 10,
Blueye, Sopra Steria/Microsoft Hololens, Blue
Ocean Robotics, Robot Aviation and more.
16 50Companies exhibited Journalists attended
the VIP tour
FUTURE IMPROVEMENTS
• Release an “Open Call” for companies
to attend much earlier
• More artistic/nonsensical stuff
• WiFi on place
• More diverse stands
• Give the exhibitors a clear understand-
ing of what they can expect from us.
Experiment failed: Drone race
T E C H P L AY R O O M

23. O S L O I N N O VAT I O N
A W A R D 2 0 1 6
The Oslo Innovation Award is an annual
recognition and celebration of the most
innovative and successful startup in the region.
In it's 9th year the award has matured into
recognizing companies that seek to leverage
technology and create scalable businesses at
the same time as working towards the UN 17
Sustainable Development Goals. Kahoot is the
2016 winner, showing true impact on a global
scene and leading the way for other startups.
New criteria
As the Oslo Innovation Award enters its 10th
year the work has started to internationalize the
concept. The ambition is to elevate the award to
a global scene, starting with a fully Nordic
shortlist in 2017. This position can work as an
inspiration for the local startup ecosystem as
well as highlighting the increasing relevance
Oslo has on the international tech scene.
To build this position the criteria have also been
changed, now placing more importance on
impact and scalability, less on traditional
financial measurement tools for success.
The winner of Oslo Innovation Award
2016 was Kahoot!.
The Oslo Innovation Award Sculpture
2016 was made by Fellesverkstedet.

24. Pitching contest with 100 startups.
The most promising early stage startups pitched
their ideas to panels of experts.
The entry rounds were hosted by StartupLab,
MESH, 657, Oslo EdTech Cluster, DNB, ICT
Norway, Zero, Telenor, Kjeller Innovasjon, Angel
Challenge, SoCentral, Norwegian Investment
Forum and Oslo House of Innovation.
4.3Feedback from the event organizer
survey – how did you experience this
concept? Scale 1-5, where 5 is the
best.The grand finale was held 19 of October,
powered by DNB.
The finals jury: Jeanne Sullivan/StarVest Partners,
Tanya Horowitz/Capital A Partners, Haje Kamps/
TechCrunch, Rune Bjerke/DNB, Julie Meyer/
Ariadne Capital, and Anita Krohn Traaseth/
Innovation Norway.
Home Control won the first prize, 300 000 NOK
sponsored by DNB.
FUTURE IMPROVEMENTS
• Start earlier
• Pitch training for startups
• One or two big, open rounds
• Focus more on early stage startups
• More audience involvement
• Easier flow of info
• Get startups involved and invested
earlier
• Create Nordic relevance
1 0 0 P I T C H E S

25. On October 17th and 18th 8 startups and 17 investors/
tech superheroes came together for the very first edition
of the Nordic Extreme Tech Challenge. The mission was
to create a curated and effective workshop where
startups and investors could learn from each other and
form valuable relationships. Huddly was selected to
present at the 2017 CES conference in
Las Vegas as the winner of the NXTC.
Investors: Bill Tai / MaiTai Global, Jeanne
Sullivan / Sullivan Adventures, Jonathan
Axelrod / ERA, Emily Chiu / 500 Startups, Tanya
Horowitz / Capital A Partners, Haavard Nord /
Conclude, Bjørn Stray / Northzone, Erling
Maartmann-Moe / Alliance, Silvija Seres / Technorocks,
Grete Viksaas / Basefarm, Pilar Stellar Ingargiola /
Alchemus Capital, Haje Kamps / TechCrunch, Tharald
Nustad /Nordic Impact, Trond Riiber Knudsen / TRK
Group, Jesper Melin / Melin Medical, Thomas Berglund /
Angel Challenge, Paul Kallmes / SF Vault.
Startups: Iris AI, Unacast, Xeneta, nLink, Blueye
Robotics, No Isolation, Amuse and Huddly.
E X T R E M E T E C H
C H A L L E N G E
FUTURE IMPROVEMENTS
• True Nordic selection
• Making sure everyone understands
why they are participating, what
they are contributing and what they
will get out of it

26. Open house with the most innovative
big companies of Oslo.
OIW Company Crawl was a multi-event where a
curated selection of pionering companies
hosted events to meet startups and other
OIW participants.
The purpose was to highlight the most
innovative big companies, and to connect
these with the relevant network.
4.3Feedback from the event organizer
survey – how did you experience this
concept? Scale 1-5, where 5 is the
best.
The companies in 2016 were Statoil & Oslo
MedTech, Accenture, Storebrand, Finn.no,
Schibsted, Telenor, Sopra Steria and
Kongsberg Innovation.
FUTURE IMPROVEMENTS
• Get the right startups to the right
Company Crawls
• Improve the concept, and work on
curating the events
C O M PA N Y C R A W L

27. Co-lab knows no office hours. Powercouples can
be created 24/7. Our ambition is to gather the
unique mix of people that’s visiting Oslo during
OIW also after the events are done for the
day. OIW Afterwork was a place to
hang out every afternoon at MESH.
The concept had different partners each
day such as StartupGuide, Kahoot!, Bubble
Bar by MESH, Finn.no and
FuckUp Nights.
3.7Feedback from the event organizer
survey – how did you experience this
concept? Scale 1-5, where 5 is the
best.
FUTURE IMPROVEMENTS
Curate more attractive afterwork
events
A F T E R W O R K

28. Oslo has so much to offer! We want facilitate so
everyone can get as much as possible out of their
short stay in Oslo during OIW:
Infohub at MESH during the entire week
Partnership with VisitOSLO, Uber,
Flytoget, Airbnb and selected hotels
Highlighted attractive cultural events,
resturants, bars, café’s, and museums for
the attendees to visit on the website and in
social media
Basic info on travel, accomodation and getting
around, recommendations on concerts and places
to eat and drink on the OIW website
Tailormade Routes for each OIW day
O I W 2 0 1 6
H O S P I TA L I T Y
FUTURE IMPROVEMENTS:
Cooperate closer with attractive
cultural institutions

29. 4 . T H E B U Z Z
PRESS
SOCIAL MEDIA
WEBSITE

30. 122
articles/stories
about OIW
103
articles/stories with
mentions of OIW
56
medias
63
Accredited international
journalists
24
nations
registred
46
registrated
Norwegian press
KEY NUMBERS, PRESS
This year, OIW invested in bringing international journalists to
the event. We worked together with the Norwegian Ministry of
foreign affairs and 16 of their local embassies, with Visit Oslo
and Innovation Norway to make this happen. All OIW events
were also asked to suggest journalists and medias to invite.

31. • The Financial Times (UK)
• El Mundo (Spain)
• The Irish Times (Ireland)
• Ekathimerini (Greece)
• El Pais (Spain)
• The Guardian (UK)
• Techcrunch (UK)
• The Memo (UK)
KEY INTERNATIONAL MEDIAS

32. • Aftenposten
• Dagens Næringsliv
• NRK Dagsrevyen
• NTB
• Shifter
KEY NORWEGIAN MEDIAS

33. • The Opening
• Cutting Edge
• DNB NXT
• 100 Pitches
• Girl Tech Fest
TOP EVENTS, PRESS COVERAGE

34. 24 NATIONS:
Belgium, Bosnia, Brazil, China, Denmark, Estonia, Finland, France, Germany, Greece, Indonesia, Ireland,
Israel, Japan, Malaysia, Norway, Portugal, Slovakia, Spain, Sweden, Switzerland, The Netherlands,
Ukraine, UK and the US.
56 MEDIAS:
A-Magasinet, AFP, Aftenposten, Anit Media, Artic Startup, Bloomberg, Buka Magazine, Business
Magazine, Calcalist, Dagens Næringsliv, Digi.no, El Mundo, El Pais, Ethon, Fagpressebladet,
Synkron, Finansavisen, Frankwatching, Geenius Media OÜ, Her og Nå, Hospodarske Noviny,
Innomag, Iværksætteren, Jerusalem Post, Kampanje, Kathimerini, Klassekampen, L’Opinion,
Life Science Sweden, Magasinet F5, Metro TV, No Camels, Nordic Startup Bits, NRK,
NRK Dagsrevyen, NTB, P4, Postimes, Real Business, Shifter, Smartebyer Norge, Stella
Pictures, Super Interessante, TechCrunch, The Financial Times, The Guardian, The Irish
Times, The Memo, Thomson Reuters, Ukeavisen Ledelse, Vibbion, Wallaonia Brussels
International, WIPO Magazine, WirtschaftsWoeche, Yahoo Japan.
• Norwegian stories/articles about OIW: 48
• International stories/articles about OIW: 74
• Stories with mentions of OIW: 102 (in addition)
• Top nations for coverage: 1) Norway 2) Estonia 3) UK 4) Denmark 5) Spain
MORE NUMBERS AND INFO

35. FEEDBACK FROM THE JOURNALISTS
How would you rate the
information provided to you by
OIW staff?
What is your impression of the
hospitality and service provided
to you by OIW?
How would you rate the
relevance of the OIW event
program to you as a journalist?
Would you like to attend OIW
next year? YES:
4.6
4.3
3.8
88%
In your opinion, which were the
most relevant events?
• The Opening
• Cutting Edge
• DNB NXT
• Techfugees
How can we make OIW more
useful for journalists in the future?
Input from journalists:
• Wifi everywhere
• Better coordination of interviews
• All events in English
• Press conference before/after
main events and/or separate
meetings for press with
keynotes
• Less Nordic centric content

36. 4.1
OIW
2.1
my event
3.9
Oslo
FUTURE IMPROVEMENTS
• Work with each event to identify the content
relevant for press.
• Connect press and events before OIW.
Editorial
coverage
54% 4.6
Press lounge
FEEDBACK FROM THE EVENT ORGANIZERS
We worked on getting international press to Oslo Innovation Week 2016, resulting in 65
journalists from 24 countries. How valuable was the international press for:

37. F U T U R E I M P R O V E M E N T S : P R E S S
• Develop a new timeline. First invitations should go out beginning of
February
• Make a system for booking of interviews with keynotes and startups
• Get more relevant journalists
• Hold in-depth press briefings during OIW, before OIW prepare press
better i.e. holding a webinar/stream a presentation of the program
• Connect events and keynotes with medias before OIW

38. SOCIA L MEDIA A ND WEB

39. KEY FACTS AND NUMBERS,
SOCIAL MEDIA
Mill. reach in 2016
Mill. reach in 2015
Increase from
last yesr
38.6
21.5
78%
Why is the reach higher this year?
• Tailormade content for partners
and keynotes
• Powercouples
• More SoMe volunteers
• Sponsored content on
Facebook
Future improvements:
• Keep a running list of key partners
and speakers with many followers
on social media
• Get SoMe volunteers earlier
• Share more content on keynotes
and current stories linked to the
events, and share less ”don’t
forget to sign up”
Reach in social media: Unique users reached on Twitter, Instagram, Facebook and Linkedin.
Tools for measuring reach and analysis: Notified and Google Analytics.
Measured from 01.01 – 28.11

40. CHANNELS, SOCIAL MEDIA
Twitter
Facebook
Instagram
82%
8%
4%
REACH PER CHANNEL
(OUT OF TOTAL REACH)
KEY LEARNING:
Twitter is by far our biggest
channel for information and
discussion. Focus more on
Twitter.
”It was one of the most diverse conferences I've
been to, and it was amazing to see so many
fabulous female founders, investors, and
leaders in policy and government.”
Emily Chiu, 500 Startups

41. S O C I A L M E D I A ,
F O L L O W E R S
Female
Male
53%
46%
GENDER
Norwegian
International
83%
17%
DEMOGRAPHICS
Likes, November 1st
Increase from
October 1st
10.2K
8.5%
OIW FACEBOOK
Followers, November 1st
Increase from
October 1st
3.7K
14%
OIW TWITTER

42. THIS WORKS:
• Cheering for keynotes with many followers
• Content with good photos
• Tagging lot’s of relevant people
• Everything regarding the Royals
• Albums on Facebook
• International content cheering for Oslo or Norway
• Sponsored content
• “Behind the scenes” content from the weeks leading up to
Oslo Innovation Week
THIS DOESN’T WORK:
• Sharing events without a contextualised description
• “Mass tweeting” from an event
• Passive streaming
K E Y TA K E A W AY S :
S O C I A L M E D I A

43. O I W W E B S I T E
201 985
page views
35 785
unique users
28 273
returning visitors

44. 03:22
minutes user spent
3.1
page visits per person
47.1%
bounce rate
(visitors entering the site,
then leaving immediately)
Most visited pages
oiw.no – 42.9%
oiw.no/program – 14.8%
Oiw.no/powercouples – 5.67%
Demographics of visitors
Norway– 75.7%
US– 2.6%
UK– 2.2%
Russia – 1.7%
Sweden – 1.6%
Improvements
Reduce bounce rate
O I W W E B S I T E , K E Y FA C T S

45. 5 . A B O U T O I W

46. Oslo Innovation Week is held annually in Oslo since 2005,
with more than 70 events all around the city. The events
are hosted by individual businesses and corporations,
organizations, startup incubators, makerspaces and
educational institutes, who meet the OIW criteria.
Oslo Innovation Week is owned by the City of Oslo and
Innovation Norway, and Oslo Business Region is project
manager.
ABOUT OSLO
INNOVATION WEEK

47. Event Organizers
OIW Board
Advisory Board
Owners: City of Oslo and Innovation Norway
Oslo Innovation Week is owned by the City of Oslo and
Innovation Norway. Oslo Business Region is project manager.
The OIW strategy is secured by the OIW board and the Oslo
Advisory Board.
Companies and organizations apply to become an event
organizer. When the event criteria is met, the event will be part
of the official OIW program.
ORGANIZATION
Project manager

48. The Oslo Brand Management Strategy defines the brand
values of Oslo, and Oslo Innovation Week aims to be on-
brand:
PIONEERING
• OIW aim to showcase innovation in action. No endless
talks on wishing, hoping or speculating how things might
be.
• OIW aim to bring forward new voices.
• OIW is on the forefront of closing the epic gender gap by
aiming to have 70% female keynotes.
ENRICHING
• OIW aim to have world class co-lab involvement of the
audience
• Oslo has so much to offer. We want facilitate so everyone
can get as much as possible out of their short stay in Oslo
during OIW hospitality efforts
REAL
• OIW has a down-to-earth ambience
• We show, and then tell.
OSLO INNOVATION WEEK:
ON-BRAND

49. Johannes Dobson // Corporate Communications Manager // Kongsberg Gruppen
Jeanett Sandmo // Strategiansvarlig gründerdivisjonen // Innovation Norway
Anne Kjersti Fahlvik // Divisjonsdirektør Innovasjon // Norsk Forskningsråd
Daniel Ras Vidal // Director of FIN and Senior Innovation Advisor // Abelia
Katherine Synnes Finnskog // Executive Director // Music Norway
Knut Traaseth // Director of Communications and PR // BA-HR
Tellef Thorleifsson // Co Founder, General partner // Northzone
Jostein Magnusson // Marketing Manager // Netlife Research
Johanna Staaf // Director of New Ventures // Telenor Digital
Karina Birkeland Lome // Innovation Catalyst // Finn.no
Anders Mjaaseth // Manager and co-founder // MESH
Thomas Berglund // CEO and Founder // Ocular AS
Jeanette Dyhre Kvisvik // CEO and founder // Villoid
Henrik Øinæs // Head of Creative Strategy // Statoil
Anita Schjøll Brede // CEO and Co-founder // Iris AI
Henrik Faller // Communications Manager // Opera
Sindre Østgård // Director and CEO // Tinius Trust
Martin Falch // Managing Director // 360 Leaders
Kjartan Slette // Co-founder and COO // Unacast
Tonje Frydlund // Managing Director // Snøhetta
Johan Brand // Co-founder and CEO // Kahoot!
Alexander Woxen // Investor // StartUp Lab
Kathrine Myhre // CEO // Oslo MedTech
Rune Røsten // CEO // Schibsted Vekst
Kristin Riise // Head of Strategy // DNB
Heidi Austlid // Director // IKT Norge
OSLO ADVISORY BOARD 2016

50. YOUR
TITLE HERE
The project organization of Oslo Innovation Week is
funded by The City of Oslo (with 1 MNOK) and by
Innovation Norway (with 700 000 NOK)
The event and the prize purse for the OIW 100 Pitches
event was sponsored by DNB with 800 000 NOK.
The OIW organization and the organizers report a total
production cost of 21.6 MNOK, which means a 12x
reward of what the owners spend.
In addition, other organizations contributed to hospitality
for press and keynotes: the Norwegian Ministry of
Foreign Affairs (90.000 NOK and work hours), VisitOslo
(work hours), Innovation Norway (work hours).
FUNDING 2016

51. 2016
2015
2014
2013
2012
2011
2010
Events
75
72
60
50
35
24
32
Event
organizers
115
94
Sold
out
events
77%
75%
AGendees
10.7K
9.4K
8.6K
5.5K
5.7K
2.9K
3.7K
InternaJonal
aGendees
21%
19%
ProducJon
cost
21.6
mill
16.9
mill
12.6
mill
7
mill
5
mill
EVENT TIMELINE KEY NUMBERS