This is the presentation used at Mesh on Tuesday 1 March for the first meet-up for potential event organizers at OIW.

1. 17-21 October 2016

2. KEY FIGURES OIW 2015
Events Attendees
Event organizers
International
keynotes
Media articlesReach in Social
Media
MNOK
prod. cost
Keynotes
72 9.500
94
75350
16.9 21.5 87

3. KEY FIGURES WEB AND SOCIAL MEDIA
Tweeted about
#OIW2015
Reach in
Social Media
Unique visits to oiw.noof the 350 keynotes
tweeted about
#OIW2015
125.6325021.5M 5.707
Key learning:
Massive potential for engaging keynotes in speaking about OIW

4. 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Value of being part of OIW 2015
My event facilitates for meeting contacts
My event attracts international attention
My event contributes to OIW's goals
Organizer's value of own event
OIW's Project Management
OIW's visability and media coverage
OIW Attracts International Attention
OIW succeeds in goals and ambitions
OIW highlights the local innovation scene
Sold out events
74%
International
attendees
20%
Feedback from the organizers
The OIW Event Organizers were asked to give feedback on OIW and their own events
On a scale from 1-5, 5 being best
Key learning: Work smarter to get more International attendees and attention

5. THE WORLD’S FASTEST SURVEY
We believe more than 50.000 handshakes went down during Oslo Innovation Week
and that OIW is a place for inspiration and new ideas. We asked the attendees,
and this is how they replied.
Did you meet new contacts?
YES: 76 %
NO: 24 %
Did you get new ideas?
YES: 80 %
NO: 20 %
What did we learn? 24 % not invited next year.
325 people replied to the survey.

6. Event organizers OIW 2015

7. Oslo Innovation Week
#OIW2016
2016

8. Brand positioning of OIW
#OIW2016

9. #OIW2016
You can attend an
innovation confe-
rence every day the
rest of your life, if
you want to.
Why would anyone
choose Oslo?
On top of a strong
program, we need
to stand out as a
whole.

10. How can OIW stand out in the long run (position)?
Next Gen
Up & coming, young voices
Too easy to copy.
Will be built in anyway!
Impact
Solve the big problems, be painkillers – not vitamins!
We are not yet ready to take this position.
Will definitively be part of the program!
Action
Real time cases
Not unique for Oslo.
Will be built in anyway!

11. Brand positioning of OIW
Co-lab
Meeting places, workshops, hackathons, crowdfunding, debates.
Involve the target audience before – during – after.

12. Brand positioning of OIW
Co-lab
Compared to the rest of the world, Oslo is unique in the sense that we don’t have hierarchies.
There is a short distance to power, you’re only a tweet away from it. People collaborate across
disciplines, positions and organisations. This gives us speed. And it fertilizes innovation.
In a sense, Oslo Innovation Week is already a co-lab, being a ‘dugnad’ between more than 70
event organizers. Now is the time to involve the audience. At other conferences, you listen
passively (and might have the chance to ask questions). At OIW, the audience will take active
part in the conference and the innovation in action, as this is a co-lab. This will change their
learning experience for ever.
For you - as an event organizer - it means you have to involve the audience before, during and
after the event. Hackatons, workshops, speed dates, crowdfunding, catchboxes, use your
creativity!

13. OIW 2016 THEME

14. OIW 2016 THEME
Power Couples
The global economy needs a bridge between large, established companies and
the startup scene. Innovation, particularly radical innovation, happens when
connecting previously unconnected bodies of knowledge.
#OIW2016

15. OIW 2016 THEME
Power Couples
Compared to other global cities, the startup scene in Oslo (and Norway) lacks early funding: experienced
VCs offering money and competence. BUT: Oslo has something that can help compensate this: a lot of
pioneering companies with international experience. There are a number of ways established businesses
can help startups: being pilot customers, offer datasets, co-partner in developing, give access to
technology, share lessons learned within marketing, internationalisation, logistics, and so on.
Across all events at OIW2016 – across all the various topics and tech trends that will be presented – there
is one overarching theme: powercouples. 2016 will be the year that we showcase bridges between the
established companies and the startup scene.Between public and private. Between experienced and
young. Between academia and business. Between city officials and citizens.
For you as an event organizer: think about whom to partner with. Who is the powercouple you put on
stage? Who sits in your panel?

16. The 100 most promising Nordic
startups join the battle.
#OIW2016

17. A curated selection of big, pioneering
businesses opens their doors during
Oslo Innovation Week.
#OIW2016

18. #OIW2016

19. OIW 2016 at Oslo Spektrum
#OIW2016

20. Mikro workshop:
Eventer som virker
Quick & dirty teaser for bidragsytere til Oslo Innovation week 2016
Øystein Fossen, dr.ing.
E-post: oefossen@online.no

21. Teser om virkning og påvirkning
• Enhver samling av folk gir en anledning til påvirkning
• Du oppnår den form for virkning som du legger til rette
for gjennom design
• Du oppnår best effekt ved å la folk virke på seg selv
gjennom strukturert egenaktivitet

22. Designelementer
• Størrelse: 2-10 pax, 11-20, 21-70, 70+
• Varighet: 1 time, 2 timer, 4 timer, 1 dag, 2
dager
• 50% regel: En workshop overlater minst 50%
av tiden til deltakerne
• Tre steg: Sett scenen, strukturer deltakelse,
deling og oppsummering

23. Verktøy for påvirkning
• Hva ønsker du å oppnå gjennom eventet?
• Hvem deltar og hvorfor?
• Hvilke tema skal bearbeides?
• Hvordan sette grupper sammen?
• Hvilken pedagogikk og involveringsteknologi
vil du benytte?

24. Mellomstørrelse event - eksempel
• Fra 21 til 70 deltakere, 2 timers event
• Gruppestørrelse; Kvadratrot av deltakertall justert så det blir fra 5 til 7
personer i hver gruppe
• Fordeling av tid: Introduksjon 30 min, gruppeaktivitet 40 min,
tilbakerapportering og oppsummering 30 min
• Antall spørsmålsstillinger: Maksimalt tre emner
• Bruk av roller: Ordstyrer og referent i hver gruppe
• Tilbakemeldingsformat: Kan varieres i det uendelige, innlegg, appell,
utvalg, kastemikrofon, powerdotting, kahoot, twitter, decibelmåler

25. Design ditt event på
Oslo innovation week
• Delingsrunde: Hver deltaker presenterer seg og et mulig forslag til
event for OIW 2016
• Bearbeiding av ett event: Velg ut ett potensielt event og bearbeid
det videre ut fra følgende mal:
• Hva ønskes oppnådd gjennom eventet?
• Hvem er målgruppen og ønsket antall deltakere?
• Hvor lang tid skal eventet ta?
• Hvilke problemstillinger skal det jobbes med?
• Hva er kriteriene for gruppesammensetning?
• Hvilken form ønskes på diskusjon og tilbakerapportering?

26. OIW Event criteria checklist
POSITIONING
• Support the theme Power Couples - build bridges
between corporates and the startup community
• Build the position Co-lab
• (Next Gen, Impact, Action)
• Involve the audience – before – during – after
• Facilitate a meeting place/meetings at your event
CONTENT
• Be pioneering and cutting edge
• Have 70 % female keynotes
• Showcase diversity and new talents
• Tell your story, don’t sell a product
COMMUNICATION
• Initiate own and part-take in official marketing,
social media and PR activities
• Activate own speakers in Social Media
• Have an English program to welcome an
international audience
EVENT MANAGEMENT
• Follow deadlines and provide info before,
during and after the event
• Use digital registration forms/tickets
(Eventbrite, Confetti)
• Support startups with discount on tickets
• Collect demographic data
Find the application on www.oiw.no
To create the best experience for the delegates all events and organizers must
Deadline for submitting 15 April

27. 17 – 21 October 2016
www.oiw.no
#OIW2016
Contact
Siw Andersen
siw@oslobusinessregion.no
Tel +47 99721004