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1 von 18
Ösel for Airports
Though there would
always be those who like to
live life on the edge and
arrive at the gates just as
they are closing, the
majority of flyers habitually
reach the airport with lots
of time to spare
2
60-120 mins
That’s how much time an average traveller spends at an airport in India
3
60-120 mins
That’s how much time you have to create a BIG IMPACT on those travellers
4
5
There are very few
occasions where
advertisers can captivate
their audience like they
can at an airport. And
with a powerful digital
signage network, airport
operators can easily
capitalize on every single
second passengers spend
on their property
FIDS
Screens
6
7
But even there you can do so much more…
Like run a parallel screen with advertisements!
Flight information or FIDS screens are the first thing that come
to mind when you talk about digital signage at an airport...
Wayfinding
8
9
Large airports can often
get difficult to navigate for
passengers. By displaying
wayfinding maps on digital
signage across the airport,
you can help travelers save
a lot of time and hassle
10
These displays can always
double up as advertising spaces.
And they can also be used to
share important alerts or gate
change announcements easily
Waiting
Areas
11
12
Passenger waiting areas are prime spots to
keep the audience engaged with context-based
ads. For example, for a flight departing to Goa,
an advertisement about beachwear could
inspire waiting travelers to grab an apparel!
Queue
Management
13
14
Using digital signage makes managing large queues at
departure gates much, much easier. Once boarding
starts, switch from showing advertisements to sharing
how the passengers are being called out to board
Baggage
Belts
15
16
Passengers spend a significant amount of time waiting
for their luggage to arrive. These areas are an excellent
spot to disperse not only advertisements, but also
informational/CSR-based messages
Digital Signage for
Airports is a Smart Choice
17
Purchasing
decisions
can be
shaped via
targeted ads
Changes in
the content
can be made
and shared
promptly
You can
share any
type of
dynamic
content
Cost of
ownership
in the long-
term is
much lower
18
Thank You!

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Digital Signage at Airports: Think beyond FIDS

  • 2. Though there would always be those who like to live life on the edge and arrive at the gates just as they are closing, the majority of flyers habitually reach the airport with lots of time to spare 2
  • 3. 60-120 mins That’s how much time an average traveller spends at an airport in India 3
  • 4. 60-120 mins That’s how much time you have to create a BIG IMPACT on those travellers 4
  • 5. 5 There are very few occasions where advertisers can captivate their audience like they can at an airport. And with a powerful digital signage network, airport operators can easily capitalize on every single second passengers spend on their property
  • 7. 7 But even there you can do so much more… Like run a parallel screen with advertisements! Flight information or FIDS screens are the first thing that come to mind when you talk about digital signage at an airport...
  • 9. 9 Large airports can often get difficult to navigate for passengers. By displaying wayfinding maps on digital signage across the airport, you can help travelers save a lot of time and hassle
  • 10. 10 These displays can always double up as advertising spaces. And they can also be used to share important alerts or gate change announcements easily
  • 12. 12 Passenger waiting areas are prime spots to keep the audience engaged with context-based ads. For example, for a flight departing to Goa, an advertisement about beachwear could inspire waiting travelers to grab an apparel!
  • 14. 14 Using digital signage makes managing large queues at departure gates much, much easier. Once boarding starts, switch from showing advertisements to sharing how the passengers are being called out to board
  • 16. 16 Passengers spend a significant amount of time waiting for their luggage to arrive. These areas are an excellent spot to disperse not only advertisements, but also informational/CSR-based messages
  • 17. Digital Signage for Airports is a Smart Choice 17 Purchasing decisions can be shaped via targeted ads Changes in the content can be made and shared promptly You can share any type of dynamic content Cost of ownership in the long- term is much lower