3. E-commerce Features
• Advanced Stock Management - Inventory Management
• Search Engine Optimization
• Customer Log-in
• Localization/Taxes
• Delivery date and time
• Translations
• Analytics & Reporting
• Security
4. Growth Hacks for Ecommerce
growth hacking tactics are an inexpensive and innovative alternative to traditional marketing.
Task
a
a. Customer Refer Customer
b. Connect with Influencers
c. Social Prospecting Profit
Task
b
Task
c
5. Customer Refer Customer
Why it works: Refer a friend programs develop a sense of reciprocity
between you and your customer. Since generally refer a friend programs
require that the referral makes a purchase/subscribes, a customer feels
obliged to refer a qualified lead to guarantee they will be rewarded.
• “Refer a friend and get $5 towards your next purchase!”
• “Refer 3 friends and get a free gift package”
• “Invite friends and earn 300 loyalty points!”
6. Connect with Influencers
Engage online influencers that are key players in your niche
Why it works: Building relationships and incentivizing
influencers such as bloggers, journalists, experts to give you
coverage introduces your online business to their entire audience.
If you picked the right influencers then you just opened the doors
to an exponential number of potential customers.
Where to start: Begin by reaching out to non-celebrity bloggers that have a strong
social media presence then work your way to the top!
7. Social Prospecting
Engage potential customers via digital technologies marketing
Why it works: You’re connecting with social media users that are speaking
out about your specific industry, product or niche market.
This means they are already interested! By providing personal attention with
a helpful response, you are presenting your business as a valuable resource.
How to do it: Do a quick daily search on Twitter for #hashtags and conversations
related to your business. Then tweet at these prospects that have used the hashtag with
helpful advice and a link to your site or a relevant blog post. You should focus on being
resourceful rather than sales. You don’t want these potential customers to think your
spamming them.