final irn bru pro forma

1. Irn-Bru
OSCAR GIBB

2. Info-graphic Research:
Editor- The lowdown of what an editor does is work closely with the director of a film and runs a team of assistant's and
trainee editors on large productions
To be an editor you need to be creative with what and where u place certain features like noises etc. An editor also needs
to be creative under high amounts of pressure as during filmmaking it won’t all be calm as it reaches nearby deadlines..
Editors need a wide range of experience with different equipment (that help to edit) and wide experience of the post
production process. An editor needs to understand dramatic techniques as well as dramatic storytelling to hep create a
rhythm/pace or even help build tension. An editor needs to be able to lead a team of people who may be at a lower skill
level than them which leads to having good patience with people and the project itself as an editor cannot rush a project
and be careful. An editor will obviously need great organisational skills as they’ll need to place different sequences closely
together in a sufficient order .An editor most importantly needs to understand guidelines, safety laws as they cannot
leave in parts which may cause controversy. Editors basic skills tend to vary on visualisation and aesthetic awareness as
they need these to understand editing techniques and useful pattern in the film/video.
The average income of a film/video editor was £18,000 for a starter to £20,000/£35,000 for an experienced editor.
However a highly experienced editor makes around £45,000 .The hours of an editor variable at times per week and during
different parts of film.
To become a video editor you need to have a bachelors degree in film production is the minimum requirement for the
workforce as an editor

3. Info-graphic Research:
An editor at very basic levels or going into work experience etc. only needs to understand Final Cut Pro, Media Composer or
Premiere Pro as these are the very basic and popular apps to use. Most editors start off at work experience, charitable or
community productions.
Editors in UK who live outside of a city will not need to travel for long or at all as most of the big companies and editing
suites are in most cities so it allows most of the general public to have access to editing.
A big component to a lot of editors is that most of them are independent freelances as this makes more money than lower
experienced editors who work for big companies such as warner bros etc.
Gender has never been an issue in the world of film editor as the top 10 best editors to ever grace the land were 6 male and
4 female which is well balanced.
The steps to becoming a film editor is to earn a bachelors degree then create a demo reel which serves as a portfolio then
this leads to gaining experience in the industry then obtain certification and of course then maintain proficiency.

4. Info-graphic Bibliography:
anon. (2018). Video editor. Available: https://nationalcareersservice.direct.gov.uk/job-profiles/video-editor . Last accessed
13th Sept 2018.
anon. (2018). Editor. Available: http://creativeskillset.org/job_roles/2940_editor. Last accessed 13th Sept 2018.
anon. (2003). Video Editing Career Information and Educational Requirements. Available:
https://study.com/video_editing_career.html. Last accessed 13th Sept 2018.

5. Info-graphic:

6. Client research:
Irn Bru’s adverts attempt to appeal to the stereotypical Scottish working man/woman and
their political and personal views on topics such as England etc. They do this by using the
background and decorations of the mans house as it has quite clearly a Scottish flag rug.
The man has the lion rampant flag in a frame in the background as well. The hints towards
the stereotypical rivalry between England and Scotland explored through the new
boyfriend as he takes off his jacket within seconds of meeting the dad which may infer
that he feels comfortable in the mans house as if he feels at home and he owns it which
may be another link towards what the Scottish stereotypically think of the English, the
new boyfriend is wearing an England top and his dog is called wembley (as of wembley
stadium) and the fact the dog farts on the Scottish flag which is a sign of major disrespect,
may suggest the Scottish views on what the English are like and what the English think of
the Scottish. The music played during the adverts is very stereotypical of the Scottish as its
bagpipes that are played which appeals to the older generation of the Scottish as the
younger generation may find the bagpipes old fashioned and not as appealing.
Irn Bru is a carbonated soft
drink and is produced and
widely popular in Scotland
and is often referred to as
Scotland's other national
drink alongside whiskey.
In the beginning the scene is of a daughter bringing home a new boyfriend which is a
stereotypically negative thing for fathers, the fact the bf is cocky and confident may also
indicate towards the Scottish views on the English being frustrating and acting with a certain
manor.

7. Client research:
Irn Bru have done advertisements for Glasgow's commonwealth games in 2014 which had
to have it’s humor toned down from controversial to a regular comical advert as this may
have been for publicity reasons as Irn Bru doesn't advertise for other countries as its only
big in the UK and Canada and so advertising Glasgow towards the entire commonwealth
would've meant Irn Bru were not allowed to be them usual self's and advertise like a
normal brand like Coca-Cola and Pepsi.
Irn Bru still managed to make the ad humorous with the bearded man dropping his can of
Irn Bru at the end which is humor which the extreme youth and old may have found
comical. The advert has a theme of the Scottish public making the most out of every little
and large achievement e.g. the bowling chants by the old.
This advert shows that Irn Bru are every patriarchal and the entire Scottish population is
and that Irn bru use this attitude to create humor as that’s what irn brus adverts a
renowned for like the old people chanting at the bowling this ad is used to make the
Scottish feel nostalgic and infer to the rest of the commonwealth that the Scottish are
imposing but still getting the brand advertised as there is a drink of Irn Bru in every shot
as this could've been there to infer that Irn Bru should be that years ”commonwealth
drink” like coca cola is a big ”Christmas drink “.

8. Client research:
Irn Brus ads are stereotypical for the Scottish but go against the stereotypes for the rest of the
UK for instance the woman in the ad is rather large and has tattoos with kids who wear the
same outfit as her ( ripped denim jacket and tracksuit bottoms/leggings ) and not seen as
desirable by most and has a thick Scottish accent whereas he is very timid and small so the
stereotypes of a man and woman cross over.
Irn Bru only appears once throughout as he drinks it and it changes his preference on first
seeing his date as the us of the drink meaning it can get you through anything ( probably
because it is amazing ). This idea has run throughout a lot of their other adverts like the new
boyfriend and many others with the same idea that Irn Bru can get you through tough periods
which are not serious stereotypically.
In the ad the woman shouts over to him that she's his date and throughout the scene no
customer gives her a funny look at even acknowledges that she even shouted which suggests
that the Scottish public are use to people shouting loudly and are not stereotypically
beautiful.
The woman is made to not be gorgeous like a Coca-Cola ad might have a model as the Irn Bru
advertisements are made to be comical but some bits relatable to the public which intrigues
customers and makes the ads a more comical thing as maybe some customers have gone on a
blind date with a not so gorgeous woman.
The fact the man brings
her a rose may
emphasize the type of
kind, sweetheart he is
which are what the
stereotypical
characteristics of a
woman are.

9. Market research:
Irn Brus competition are the main fizzy drink sellers in
the UK like Coca-Cola and Pepsi as irn bru isn't one of the
biggest redistributors in the entire UK or around the
world. The competitors have a similar customer type to
irn bru with them mostly being young and generally any
gender but with more open political views.
The advertisement's done by Coca-Cola especially never
are controversial and are well known for the Christmas
advert which may open them up to a much older and
larger audience than Irn Bru as there adverts are
controversial and not appealing to an extremely older
audience and extremely younger audience.Coca-Cola
tend to use more animations in their adverts to appeal to
the younger audience
The reason Coca-Cola and Pepsi sell more and are widely
known better than Irn Bru may be because in the
advertisements they have used social figures ( Pepsi used
Beyoncé, Britney spears and Kendall Jenner ) and Coca-
Cola have a partnership with Christmas.

10. Audience Research:
The Irn Bru customers are
generally gender balanced but
slightly more male and younger
which is why the advertisements
are humorous and push the
boundaries as young people find
that more engaging and enjoyable
which will make them want to
recommend the adverts to their
friends and make Irn Bru a topic of
conversation. Irn Brus adverts are
controversial to make the brand
and drink stand out as no other
drink is advertising lie that which
may be a technique to gain more
customers and expand the drink to
new people and allow them to
compete with the likes of Coca-
Cola and Pepsi.
The correlation between Irn Bru and dominos, Glenn’s Vodka, Apple, Brewdog and
Frankie and Berry’s are widely consumed by the youth/young adults and so Irn Bru
try to appeal to this target audience.

11. Idea Generation:
Performance issues;
A couple are making love in a Scottish stereotypical bedroom with the Scottish flag bed sheets and flag
,which indicates it’s a boy, and hes not “performing well “ so has a sip of Irn-Bru and carries on and
begins to perform unlikely stunts in the bedroom.
At the bar and isn't flirting with a girl very well and she orders 2 irn brus and has a sip then is charming
and blows her off her feet literally or he isn't very good looking then drinks someone's irn bru on
another table then becomes very good looking then all the girls drop dead when he looks at them.

12. Idea Generation:
A lad is playing golf and cannot reach the hole and then his mate gives him a can of irn bru and he has a sip then
hits the ball so far and its leaves the atmosphere and cuts to the moon into the background with a golf ball passing
by as its says don’t be a can't be a can with irn bru advertising
Instead of it leaving the atmosphere it flies through the air and passes multiple famous monuments.
Maybe it flies through the air and hits a disabled woman in the face or it’s the wheelchair and knocks her over.
As it flies through the air it may hit birds or break through walls etc.

13. Idea Generation:
A business meeting where a woman is giving a presentation and as its not going well as the business men start
getting bored and yawning so she shouts “oh just beep off” so she walks out near the camera has a sip of irn bru
and walks back in doing interpretive dance and begins to sing in a weird way so the men leave grunting and
saying what a weird person she is.
Shot through a door so not loud noises

14. Idea Generation:
Kendall Jenner Pepsi advert rip off– well known advert across the youth and will hopefully be taken in by the youth
as humorous
A riot of Scottish workers shouting for more beer at a pub and posh/well off man comes out of the pub and gives 1
of them a half full bottle of irn bru and the workers says to him “don’t be a cant” and the posh lad goes to say “ be a
can” and is comically punched mid way through his sentence.
Outside a pub (a famous Scottish one or a stereotypical Scottish pub)
Idea of how irn bru could stop a study, 2 students and 1 tutor and

15. Individual Idea:
2 teenagers are joking about as one says “I bet you cant hit the crossbar from here” so the other says “game on” and
takes a shot he skies it completely and the ball zooms through the air passing famous landmarks and monuments and
returns to the two teens and hits the first one in the stomach.
It will have to be shot outside on the grounds.

16. Group Idea:
Our idea is a horror themed advert to do with student being chased by a mysterious figure which can only be heard until
the last shot which shows a huge Irn-Bru can towering over

17. Planning Docs (TV Advert):
Responsibilities: Gathering camera equipment, tripod etc.
Making sure filming is done in separate times and locations e.g. quiet corridor and noisy shop.
Special effects will need to be done and props to help it like a piece of string for beginning scene with the can.
We’ll all need to learn how to use Photoshop and to us the green screen to edit the an into the video.
Props: string, can, green screen
Acting: 1 main character who is the protagonist
Locations:

18. Planning Docs (Advergame):
My idea for the game is a man being chased by a giant can rolling behind him as
he has to jump over obstacles in a retro office setting.
The obstacles may be spilt irn bru and holes in the ground or maybe spikes
covered in irn bru
Running on the spilt irn bru may slow you done allowing the giant irn bru can to
catch you up